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07 Sep 2023
W3Fit heads to the US with new event slated for September 2024

We Work Well, organiser of hosted buyer events, has announced it will launch into the US in 2024 with an event called W3Fit North America.

Held from 8-11 September at the Estancia La Jolla Hotel & Spa in San Diego, the event will mirror W3Fit EMEA, which launched in 2021, helmed by co-founder, industry veteran David Zarb Jenkins.

We Work Well was established in 2019 by Monica Helmstetter and Lucy Hugo and is working to reinvent the model for hosted buyer events by integrating wellness into the attendee experience, with the addition of things such as power breaks, exercise and healthy food options.

The company originally started out in the spa and wellness industry with the W3Spa EMEA and North America events, before extending into the health and fitness sector with W3Fit and the hospitality market with W3Hospitality.

W3Fit EMEA, the sister to the new North America event, will take place from 10 - 13 October this year at the Le Meridien Lav in Split, Croatia.

“Much like its European counterpart, W3Fit North America will represent the next generation of hosted buyer events, with wellness at its core,” said Helmstetter.

"The event will bring together US health club operators and industry suppliers for scheduled one-on-one meetings, community, and purpose," she explained.

Helmstetter and Hugo believe the timing is right to launch W3Fit North America, having tracked emerging trends, advancements in technology and continuous innovation in the health and wellness sectors.

“The convergence of fitness and wellness is reshaping gyms and health clubs and hosting an event such as W3Fit North America while the market is alive with these possibilities is exciting for our team and creates opportunities for our customers,” said Hugo.

“Right from the start, we've been mindful of creating an event platform that could be adapted to the evolving needs of any vertical market it enters,” she told HCM.

Cameron Close, global wellness director at We Work Well, has been appointed event director.

His industry experience includes seven years at Orangetheory Fitness, where he was head of national coaching, overseeing the education of over 600 coaches.

Close said: “I'm thrilled to advance our commitment to delivering innovative programmes that allow attendees to grow their businesses, all while prioritising their own health and wellbeing.”

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06 Feb 2024
Canyon Ranch announces Enchant at The Ranch wellness festival
Destination wellness brand Canyon Ranch will host the first edition of its beauty and wellness festival, called Enchant at Canyon Ranch, from 17 to 21 March at its Tucson resort and spa in Arizona.
10 Jan 2024
Spas of America unveils Top 100 Spas of 2023, Spa at Séc-he lands first place
Spa and wellness travel website Spas of America has unveiled its Top 100 Spas of 2023, with The Spa at Séc-he in downtown Palm Springs, California, taking the top spot.
20 Dec 2023
We Work Well unveils 2024 event schedule for fitness, wellness and hospitality industries
International hosted buyer event company We Work Well (WWW) has confirmed dates and locations for its 2024 conference calendar.
11 Dec 2023
First Wellness Hospitality Conference attracts 500 attendees to Milan – dates revealed for 2024 event
The first edition of the Wellness Hospitality Conference (WHC), co-organised by Teamwork Hospitality and InSpaTime, was recently hosted at the NH Hotel in Milan and attracted more than 500 delegates.
07 Dec 2023
Auberge Resorts channels mindful movement for 2024 with exclusive Sanctum retreats
Global mindful movement specialist Sanctum will debut in the US in 2024 thanks to a new year-long partnership with Auberge Resorts Collection.
27 Nov 2023
Good Spa Guide Awards announces Britain’s top regional spas of 2023
Spas from nine regions across the UK, from Scotland to the West Country, have won accolades in the Regional Good Spa Guide (GSG) Awards 2023.
14 Nov 2023
Echelon Fitness teams up with Run Disney to tap into 170,000 runners
Connected fitness equipment supplier, Echelon, has signed a multi-year deal with Run Disney, the road race division of Disney Sports Enterprises.
13 Nov 2023
Scotland named 2024 Global Wellness Summit host destination
Annual industry event, the Global Wellness Summit (GWS), is headed to the Scottish coastal town of St Andrews in 2024.
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