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Tuesday 03 October 2023
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07 Sep 2023
W3Fit heads to the US with new event slated for September 2024

We Work Well, organiser of hosted buyer events, has announced it will launch into the US in 2024 with an event called W3Fit North America.

Held from 8-11 September at the Estancia La Jolla Hotel & Spa in San Diego, the event will mirror W3Fit EMEA, which launched in 2021, helmed by co-founder, industry veteran David Zarb Jenkins.

We Work Well was established in 2019 by Monica Helmstetter and Lucy Hugo and is working to reinvent the model for hosted buyer events by integrating wellness into the attendee experience, with the addition of things such as power breaks, exercise and healthy food options.

The company originally started out in the spa and wellness industry with the W3Spa EMEA and North America events, before extending into the health and fitness sector with W3Fit and the hospitality market with W3Hospitality.

W3Fit EMEA, the sister to the new North America event, will take place from 10 - 13 October this year at the Le Meridien Lav in Split, Croatia.

“Much like its European counterpart, W3Fit North America will represent the next generation of hosted buyer events, with wellness at its core,” said Helmstetter.

"The event will bring together US health club operators and industry suppliers for scheduled one-on-one meetings, community, and purpose," she explained.

Helmstetter and Hugo believe the timing is right to launch W3Fit North America, having tracked emerging trends, advancements in technology and continuous innovation in the health and wellness sectors.

“The convergence of fitness and wellness is reshaping gyms and health clubs and hosting an event such as W3Fit North America while the market is alive with these possibilities is exciting for our team and creates opportunities for our customers,” said Hugo.

“Right from the start, we've been mindful of creating an event platform that could be adapted to the evolving needs of any vertical market it enters,” she told HCM.

Cameron Close, global wellness director at We Work Well, has been appointed event director.

His industry experience includes seven years at Orangetheory Fitness, where he was head of national coaching, overseeing the education of over 600 coaches.

Close said: “I'm thrilled to advance our commitment to delivering innovative programmes that allow attendees to grow their businesses, all while prioritising their own health and wellbeing.”

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02 Oct 2023
Las Vegas’ Sphere stuns audiences as it kicks off with U2 gig
The Sphere, a US$2.3 billion project described as the "entertainment venue of the future", has made its public debut by hosting its first major event – a rock concert by Irish band U2.
08 Sep 2023
ISPA crowns Tammy Pahel 2024 ISPA Dedicated Contributor Award winner
The International Spa Association (ISPA) has recognised industry figure Tammy Pahel with the 2024 ISPA Dedicated Contributor Award.
30 Aug 2023
World Health Organization recognises traditional medicine, with new global centre, high-level summit and strategy
After decades struggling for recognition, the worlds of traditional, complementary and integrative medicine (TCIM) have been validated by the World Health Organization (WHO) with the creation of the WHO Global Centre for Traditional Medicine and the convening of the first high-level global summit for the sector.
29 Aug 2023
Surf Park Summit programme and speaker line up confirmed
The speakers have been confirmed for this year's Surf Park Summit - the global event dedicated exclusively to the surf park industry.
26 Aug 2023
TEA reveals date and location for SATE Europe 2024
The Themed Entertainment Association (TEA) has revealed the dates and location for its annual TEA SATE Europe event.
18 Aug 2023
Olympic gold-medallist Simone Biles to headline Global Wellness Summit 2023
Seven-time Olympic medalist Simone Biles has been confirmed as a keynote speaker for the 2023 Global Wellness Summit in Qatar, taking place from 6-9 November.
16 Aug 2023
Sir Nick Varney to headline VAC as conference celebrates 20th anniversary
Sir Nick Varney, who was instrumental in Merlin Attractions becoming a global operator, has been revealed as the headline speaker at this year's VAC.
19 Jul 2023
New Exercise for Health Summit from EuropeActive will explore the convergence of medical and exercise
EuropeActive is launching a new event dedicated to promoting health-enhancing physical activity and its impact on communities and individuals.
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Diary dates
02-05 Oct 2023
W3 Hospitality EMEA
Le Méridien Lav
04-06 Oct 2023
27th European Spas Congress
Karlovy Vary
Czech Republic
04-06 Oct 2023
Termatalia Uruquay
05-05 Oct 2023
VAC 2023
QEII Conference Centre
United Kingdom
10-13 Oct 2023
W3Fit Emea
Le Meridien Lav
15-16 Oct 2023
Olympia Beauty
ExCel London
United Kingdom
22-25 Oct 2023
GSN Planet Buyers Conference - Green Spa Network
Grand Geneva Resort & Spa
Lake Geneva
United States
24-26 Oct 2023
ASEAN Pool & Spa Expo
IMPACT Exhibition Centre
24-27 Oct 2023
Synergy - The Retreat Show
Palmaïa, The House of Aia
Playacar, Playa del Carmen
28-30 Oct 2023
International Wellness Tourism Conference
Hilton, Palm Springs Hotel
Palm Springs
United States
30 Oct - 01 Nov 2023
Beautyworld Middle East
Dubai World Trade Center
United Arab Emirates
05-08 Nov 2023
W3Spa North America
Four Seasons Hotel Westlake Village
United States
06-09 Nov 2023
Global Wellness Summit (GWS)
In person
21-23 Nov 2023
Asia-Pacific Health, Fitness, Wellness & Sports Festival
Sofitel Wentworth
more diary dates
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