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Friday 07 October 2022
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09 Sep 2022
Blue Zones discoverer Dan Buettner to keynote at 2022 Global Wellness Summit

Dan Buettner – who identified the five places in the world where people live the longest, healthiest lives and founded Blue Zone wellness communities – has been announced as the latest keynote for the 2022 Global Wellness Summit (GWS).

A National Geographic fellow and explorer, Buettner will address delegates at the conference in Tel Aviv, Israel, hosted from 31 October to 3 November.

Buettner is an award-winning journalist and producer and has penned four bestsellers. His new book, Blue Zones American Kitchen, which uncovers the traditional roots of plant-forward cuisine in the US, will be released in December.

A four-part documentary series on lessons from the Blue Zones will also premiere in early 2023.

Since 2004, Buettner has been researching Blue Zone communities (in Sardinia, Italy; Okinawa, Japan; Nicoya, Costa Rica; Ikaria, Greece; and Loma Linda, California) to understand what keeps people thriving and healthy to age 100.

His discovery: their longevity has nothing to do with self-discipline or complex health and fitness regimes. Instead, it’s these communities’ holistic ecosystems that make the healthy choice the easy one – residents are naturally nudged towards daily movement, a plant-based diet, strong social connections and a sense of purpose.

To find out more about Blue Zones, read Buettner’s interview with Spa Business here.

New research on longevity diets
At the Summit, Buettner will present his latest research on what the world’s longest-lived people eat and the impact that diet has on longevity.

He’ll share insights from his upcoming book, which uncovers the regions and cultures that have shaped America’s healthiest food landscapes. These include some of the most under-recognised plant-forward communities, from Hmong elders in Minnesota to Quakers in New England.

Buettner will explore how a restoration of these specific, traditional healthy eating subcultures around the world could save trillions of dollars a year in healthcare costs.

“The overwhelming finding from my years of research is that the path to a long and happy life is not about changing your habits, it’s about changing your surroundings,” he said.

“The leaders in public policy, architecture and design, wellness real estate and hospitality gathering at the GWS now have the greatest opportunity to design communities and environments so that people’s daily decisions are naturally the healthy ones.”

Buettner is already well acquainted with the GWS having previously keynoted at its 2018 event in Cesena, Italy.

Susie Ellis, GWS chair and CEO, commented: “We’re thrilled to have Dan back at the GWS to share his latest research.

“His work on how total environment and culture are the linchpins of longevity is increasingly changing the way the world thinks about health, wellness, prevention and ageing. And it’s also having a growing impact on public policy, wellness community design, and longevity science, all big topics at this year’s conference.”

More about Dan Buettner
Buettner’s books – named The Blue Zones: Lessons for Living Longer from the People Who’ve Lived the Longest, Thrive: Finding Happiness the Blue Zones Way, The Blue Zones of Happiness and The Blue Zones Solution: Eating and Living Like the World’s Healthiest People – were all global bestsellers.

He regularly appears on global news programmes, including the Today Show, NBC Nightly News and the BBC, and has previously keynoted at the World Economic Forum and Bill Clinton’s Health Matters Initiative.

He also holds three Guinness World Records in distance cycling.


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04 Oct 2022
Historic number of winners crowned at 2022 Aufguss World Championships
From 12-17 September, the world’s top aufguss masters gathered in the Netherlands to celebrate the power of sauna and participate in the annual Aufguss World Championship.
30 Sep 2022
VAC 2022 conference programme and 25 speakers announced
VAC 2022 has announced the final line-up of 25 top attractions sector speakers set to appear at the conference on Thursday 13 October.
23 Sep 2022
Anna Bjurstam, Alberto Apostoli and Andrew Gibson headlining Synergy The Retreat Show in Ibiza this October
Like-minded spa, wellness and travel experts are being invited to come together at the inaugural Synergy – The Retreat Show from 25-28 October in Ibiza.
21 Sep 2022
Millions take part in National Fitness Day to celebrate the power of exercise
Operators across the physical activity sector open up to the public today offering free sessions and activities in celebration of National Fitness Day, an initiative organised by industry body, UK Active.
07 Sep 2022
IAAPA recognition for Blackpool Pleasure Beach to mark century-old relationship
Blackpool Pleasure Beach will be honoured at the IAAPA Expo Europe, being held in London later this month.
07 Sep 2022
Great Spa Towns of Europe Association gathers for first-ever General Assembly
Members of the Great Spa Towns of Europe (GSTE) have gathered in Františkovy Lázně in the Czech Republic this week to take part in the first-ever General Assembly of the GSTE.
26 Aug 2022
GWS calls on industry's best and brightest to enter innovation contest, sponsored by Meta
The Global Wellness Summit (GWS) has announced the focus of its third annual Call for Innovation competition: Wellness and the Metaverse.
11 Aug 2022
Record-breaking 140 countries to celebrate World Wellness Weekend 2022
This year’s World Wellness Weekend (WWW) will be the largest to date, reaching over 140 countries and involving over 4,000 venues, including spas, gyms and a range of other wellness, tourism and hospitality destinations.
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Diary dates
04-07 Oct 2022
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