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Diary Highlights
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29 Mar 2022
4Global reveals growth plans following IPO, hires Kerstin Obenauer to drive global expansion
Sports data analysis and consultancy firm 4Global has appointed Kerstin Obenauer as chief customer officer as part of a new growth strategy.
The company, which holds substantial public sector contracts for organisations such as Sport England, did an IPO in January 2022 valuing it at £24m.
Obenauer will head up the account management and delivery team in a new role designed to expand the company's client base internationally.
She was previously UK country director at equipment supplier, Egym, based in Munich.
4Global is known for its Datahub and Social Value Calculator products, which it says enable operators to map access to activity-based facilities, such as health clubs and leisure centres, in real-time and giving insights into customer behaviour and interests, while also helping to target investment.
The company also consults on sporting events, having worked on events from London 2012 to the 2022 Women’s Euros, which take place in England this summer.
Obenauer said: “When meeting with the team, it became clear we share the same mindset and vision. We know the crucial role physical activity and sport play in improving people’s lives. I look forward to making sure 4Global works worldwide to help deliver these opportunities.”
CEO, Eloy Mazon, said: “We’re seeing strong growth and expansion, both in Europe and North America and Kerstin’s expertise will allow us to scale both our services and our ambition to become the world’s leading consultancy in sports data and major events.”
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19 Apr 2024
Galgorm Resort gears up to host UK Aufguss Championships next week
UK sauna enthusiasts will converge at Galgorm Resort in Northern Ireland next week for the
highly anticipated second annual UK Aufguss Championships.
27 Mar 2024
Thailand's first lady attends APSWC Awards ceremony recognising industry excellence
The Asia Pacific Spa & Wellness Coalition (APSWC) recently marked another year of industry
achievement with a prestigious awards ceremony held during the 2024 APSWC Round Table
event in Bangkok, Thailand.
08 Mar 2024
Global Wellness Day 2024 to champion reconnecting with nature
Global Wellness Day (GWD) is set to mark its 13th annual celebration on 8 June 2024, under
the theme #MagentaNature, emphasising the vital connection between humanity and the
natural world.
04 Mar 2024
SHA Wellness receives top accolade at 2024 World Spa and Wellness Awards
Eight of the world’s leading spa operations were honoured at the annual World Spa and
Wellness Awards during a glamorous ceremony held in London over the weekend.
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01 Mar 2024
Second edition of UK Aufguss Championships set to heat up Galgorm Resort
The ancient art of aufguss will be celebrated this April with the Second UK Aufguss
Championships at destination spa and hotel Galgorm Resort in Northern Ireland.
06 Feb 2024
Canyon Ranch announces Enchant at The Ranch wellness festival
Destination wellness brand Canyon Ranch will host the first edition of its beauty and wellness
festival, called Enchant at Canyon Ranch, from 17 to 21 March at its Tucson resort and spa in
Arizona.
10 Jan 2024
Spas of America unveils Top 100 Spas of 2023, Spa at Séc-he lands first place
Spa and wellness travel website Spas of America has unveiled its Top 100 Spas of 2023, with
The Spa at Séc-he in downtown Palm Springs, California, taking the top spot.
20 Dec 2023
We Work Well unveils 2024 event schedule for fitness, wellness and hospitality industries
International hosted buyer event company We Work Well (WWW) has confirmed dates and
locations for its 2024 conference calendar.
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