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Tuesday 25 January 2022
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29 Oct 2021
David Zarb Jenkins partners with We Work Well to launch hosted buyer events for fitness and hospitality. Will compete with Questex

We Work Well has announced the launch of two new hosted buyer events, targeting the fitness and hospitality markets in the EMEA regions.

Building on existing We Work Well events in the spa and wellness market, the new forums – called W3Fit and W3Hospitality – will mark the company's expansion into the fitness and hospitality sectors.

The events are expected to challenge the European Sibec, Spatec and Hotec hosted buyer meet-ups which are run by US-based Questex.

To drive the two new launches, We Work Well has brought in David Zarb Jenkins, an events industry veteran who spent 18 years overseeing the Sibec, Spatec and Hotec portfolio, latterly with Questex, following their acquisition from founder McLean Events in 2007.

Zarb Jenkins has been given the title of co-founder for the W3 launches.

The We Work Well spa and wellness event was launched in 2019 in the US by Monica Helmstetter and Lucy Hugo.

The founders say the ability to adapt to the evolving needs "of any vertical" was always part of the strategy for the event platform.

Helmstetter said: “We’ve been mindful of the unique needs of hospitality and fitness professionals in conceptualising W3Fit and W3Hospitality, and have adjusted our proven framework for each event.

"Like our spa and wellness events, each will include two days of pre-scheduled one-on-one meetings between suppliers and executives, interactive education, and networking activities.

"The most unique aspect of what we do is the integration of wellness into the event experience. We’ve shown that this, more than anything, allows industry leaders to cultivate stronger business relationships in more meaningful ways than with other meeting formats.”

Zarb Jenkins said: “I'm delighted to partner with We Work Well to launch premium hospitality and fitness events for the EMEA region.

"We share a vision of offering high-end events for these sectors and our focus on an enhanced attendee experience will initiate a new era of exclusive networking.

"The encouragement from buyers and suppliers has been tremendous and joining forces has facilitated the acceleration of our global offering.”

The inaugural events will be held at The Westin Dragonara Resort on the island of Malta, with W3Hospitality taking place on 27-30 September 2022 and W3Fit on 4 to 7 October 2022.

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24 Jan 2022
Time to celebrate! Entries open for UK Active Awards
Entries are now open for the annual UK Active Awards.
21 Jan 2022
Wellness Tourism Association aligns with World Wellness Weekend to appoint new ambassadors
The Wellness Tourism Association (WTA), is celebrating its fourth anniversary by striking up a partnership with World Wellness Weekend (WWW) – a global wellness event created to help people adopt healthier lifestyles.
18 Jan 2022
Healing Summit 2022 will take place in September
Annual industry event The Healing Summit has been rescheduled from May to new dates on 3-4 September 2022.
15 Dec 2021
2022 Global Wellness Summit will take place in Tel Aviv
The Global Wellness Summit (GWS) will host its 2022 conference in Tel Aviv, Israel, from 30 October - 2 November 2022.
09 Dec 2021
Christine Clinton receives GWS award for excellence in mental health field
The Global Wellness Summit (GWS) has honoured respected spa industry trainer and figure Christine Clinton with the 2021 Debra Simon Award.
06 Dec 2021
Susan Friedland honoured with Leading Woman in Wellness award at 2021 Global Wellness Summit
Industry figure Susan Friedland has been celebrated with the Global Wellness Summit’s (GWS) annual Leading Woman in Wellness Award.
06 Dec 2021
Tammy Pahel, Kathryn Moore and Anni Hood to headline World Halotherapy Symposium
The two-day World Halotherapy Symposium will go live tomorrow on 7 December to encourage the convergence of the halotherapy and wellness industries.
30 Nov 2021
Bamford Wellness Spa scoops Good Spa Guide’s Best New UK Spa award
The recently-transformed Bamford Wellness Spa in Gloucestershire has been recognised as the UK’s Best New Spa at the sixth annual Good Spa Guide Awards ceremony.
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