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Sunday 28 November 2021
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29 Oct 2021
David Zarb Jenkins partners with We Work Well to launch hosted buyer events for fitness and hospitality. Will compete with Questex

We Work Well has announced the launch of two new hosted buyer events, targeting the fitness and hospitality markets in the EMEA regions.

Building on existing We Work Well events in the spa and wellness market, the new forums – called W3Fit and W3Hospitality – will mark the company's expansion into the fitness and hospitality sectors.

The events are expected to challenge the European Sibec, Spatec and Hotec hosted buyer meet-ups which are run by US-based Questex.

To drive the two new launches, We Work Well has brought in David Zarb Jenkins, an events industry veteran who spent 18 years overseeing the Sibec, Spatec and Hotec portfolio, latterly with Questex, following their acquisition from founder McLean Events in 2007.

Zarb Jenkins has been given the title of co-founder for the W3 launches.

The We Work Well spa and wellness event was launched in 2019 in the US by Monica Helmstetter and Lucy Hugo.

The founders say the ability to adapt to the evolving needs "of any vertical" was always part of the strategy for the event platform.

Helmstetter said: “We’ve been mindful of the unique needs of hospitality and fitness professionals in conceptualising W3Fit and W3Hospitality, and have adjusted our proven framework for each event.

"Like our spa and wellness events, each will include two days of pre-scheduled one-on-one meetings between suppliers and executives, interactive education, and networking activities.

"The most unique aspect of what we do is the integration of wellness into the event experience. We’ve shown that this, more than anything, allows industry leaders to cultivate stronger business relationships in more meaningful ways than with other meeting formats.”

Zarb Jenkins said: “I'm delighted to partner with We Work Well to launch premium hospitality and fitness events for the EMEA region.

"We share a vision of offering high-end events for these sectors and our focus on an enhanced attendee experience will initiate a new era of exclusive networking.

"The encouragement from buyers and suppliers has been tremendous and joining forces has facilitated the acceleration of our global offering.”

The inaugural events will be held at The Westin Dragonara Resort on the island of Malta, with W3Hospitality taking place on 27-30 September 2022 and W3Fit on 4 to 7 October 2022.

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24 Nov 2021
Make every day national fitness day, says Nigel Huddleston as 22.7 million get active
A total of 22.7 million Brits – more than a third of the total population – took part in physical activity during the recent National Fitness Day.
22 Nov 2021
North American and Japanese attractions dominate 2021 Thea Awards
North America and Japan-based visitor attractions and businesses picked up 14 of the 19 Thea Awards this year.
18 Nov 2021
ISPA reveals Dan Heath as opening keynote for 2022 conference
Bestselling author and entrepreneur Dan Heath has been announced as the opening Power Session keynote speaker for The International Spa Association’s (ISPA) 2022 Conference.
17 Nov 2021
IHRSA Smart Summit and FitnessConnected events get underway in Munich
The ​​Inaugural IHRSA SMART Summit has kicked off in Munich, Germany, with a focus on exploring the future of the sector in a changing world.
17 Nov 2021
Dates announced for 2022 Spa Life UK and Ireland conventions
Industry events Spa Life UK and Spa Life Ireland will go ahead in 2022, with organisers promising more practical, hands-on activities to enhance the event experience.
10 Nov 2021
Global Wellness Summit releases full agenda for 2021 conference in Boston
The Global Wellness Summit (GWS) has revealed the full agenda for its 15th annual conference taking place both virtually and in person in Boston, Massachusetts, from 30 November to 3 December.
03 Nov 2021
National conference will grapple with the rebuilding of the UK tourism industry
Nigel Huddleston, minister for tourism, will give a keynote speech at this year's Tourism Conference, taking place in London on 15 November.
26 Oct 2021
Winners of first-ever Surf Park Awards revealed
Australian surf park operator URBNSurf and wave generating specialist Wavegarden are among the winners of the inaugural Surf Park Awards.
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29 Nov - 02 Dec 2021
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