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Diary Highlights
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07 Oct 2021
2021 Retention Convention to focus on workout experiences
Creating workout experiences will be the main theme of this year's Retention Convention, which will be held as an online event on 9 December 2021.
During the half-day event, five sessions will offer insights on how operators can craft online and offline customer experiences from a workout perspective and create exercise adherence, build loyalty and aid retention.
The event is organised by retention expert, Dr Paul Bedford.
“You only have to look at the investment big brands like Apple and Peloton have put into their experience to realise that if bricks and mortar facilities don’t ramp up their actual exercise experience the disparity will be so big it will be disappointing," Bedford said.
"These companies design everything around entertainment, compared to most fitness instructors who are fixated on heart rate, resistance and the number of reps.
“Some boutique brands have already nailed this, and whilst many operators have copied the facilities so they ‘look’ like a boutique, they haven’t evolved the workout experience, so they don’t ‘feel’ like a boutique. It’s time to look at what we can do to provide memorable workout experiences in the gym."
Bedford will open the event and set the scene by outlining the differences between experience and memory, detailing what operators and fitness professionals can do to design experiences that leave a lasting positive impression and encourage members to come back for more.
Speakers at the event include Adam Zeitsiff, former CEO of Gold’s Gym and current president of online fitness class platform, Intelivideo; Samantha Cullum and Vicky Mahony, founders of growth consultancy Upstartr; PT and video producer, Richard Playfair; and Barry and Shay Kostabi, co-founders of Fitness Career Mastery.
For more information on the event, visit www.retentionguru.com/register2021
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20 Oct 2021
2021 World Spa and Wellness Award winners announced
The winners of the World Spa and Wellness (WSW) Awards have been crowned as part of the
official 2021 WSW Conference, hosted on 17 and 18 October at Excel Centre in London.
20 Oct 2021
International Longevity Centre launches global fitness competition
A global innovation competition has been launched to find ways to encourage
and support more older workers to return or remain in the workplace.
20 Oct 2021
Virtual Healing Summit to explore how to heal the self, the community and the earth
Anne Biging and Dr Elisabeth Ixmeier, founders of Healing Hotels of the World and the Healing
Summit, are gathering activists, scientists and inspired leaders to host a virtual Healing
Summit event on 23 October.
20 Oct 2021
Creative legends behind iconic Spider-Man ride team to give talk at IAAPA Expo
The creative geniuses behind the Amazing Adventures of Spider-Man darkride at Universal’s Islands
of Adventure park in Orlando, Florida will offer their insights into the creative process behind the
iconic attraction.
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18 Oct 2021
Global fitness industry gets back to live events
The global health and fitness industry is returning to a busy programme of live trade shows and
industry events, following an 18-month period in which the pandemic disrupted gatherings.
16 Oct 2021
World Spa and Wellness Convention 2021 kicks off in London
Today (17 October) marks the first day of the annual World Spa and Wellness conference,
hosted at London’s ExCeL exhibition centre.
15 Oct 2021
Nadine Dorries says sport and physical activity must be 'at the heart of pandemic recovery'
Nadine Dorries, the recently appointed secretary of state for digital, culture, media and sport,
has
promised that the government will place sport and physical activity "at the heart of pandemic
recovery".
15 Oct 2021
Europa Park extends winter opening for the first time as part of Hallowinter celebration
For the first time in its history, Europa-Park has announced it will remain open between
Halloween and the start of its winter schedule as part of a ‘HALLOWinter’ offering.
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