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Sunday 07 August 2022
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07 Oct 2021
2021 Retention Convention to focus on workout experiences

Creating workout experiences will be the main theme of this year's Retention Convention, which will be held as an online event on 9 December 2021.

During the half-day event, five sessions will offer insights on how operators can craft online and offline customer experiences from a workout perspective and create exercise adherence, build loyalty and aid retention.

The event is organised by retention expert, Dr Paul Bedford.

“You only have to look at the investment big brands like Apple and Peloton have put into their experience to realise that if bricks and mortar facilities don’t ramp up their actual exercise experience the disparity will be so big it will be disappointing," Bedford said.

"These companies design everything around entertainment, compared to most fitness instructors who are fixated on heart rate, resistance and the number of reps.

“Some boutique brands have already nailed this, and whilst many operators have copied the facilities so they ‘look’ like a boutique, they haven’t evolved the workout experience, so they don’t ‘feel’ like a boutique. It’s time to look at what we can do to provide memorable workout experiences in the gym."

Bedford will open the event and set the scene by outlining the differences between experience and memory, detailing what operators and fitness professionals can do to design experiences that leave a lasting positive impression and encourage members to come back for more.

Speakers at the event include Adam Zeitsiff, former CEO of Gold’s Gym and current president of online fitness class platform, Intelivideo; Samantha Cullum and Vicky Mahony, founders of growth consultancy Upstartr; PT and video producer, Richard Playfair; and Barry and Shay Kostabi, co-founders of Fitness Career Mastery.

For more information on the event, visit www.retentionguru.com/register2021


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27 Jul 2022
Hyperbaric medicine specialist Shai Efrati to keynote Global Wellness Summit
The Global Wellness Summit (GWS) has revealed that Shai Efrati, MD, a respected research scientist on hyperbaric oxygen therapy, will keynote at the 2022 conference being held in Tel Aviv from 31 October to 3 November.
25 Jul 2022
International Congress on Thermal Tourism returns after 11-year hiatus
The International Congress on Thermal Tourism (ICTT) is returning for 2022 and taking place at Expourense in Spain, from 27-29 September 2022.
06 Jul 2022
2022 Rugby League World Cup delivers £25.8m boost to northern communities
The Rugby League World Cup's social impact programme has resulted in £25.8m of investment in local communities across northern England.
08 Jun 2022
George Gaitanos is latest guest on Medical Wellness Congress digital series
The team behind the Medical Wellness Congress (MWC) is adding to its online series of interviews with its speakers, sponsors and ambassadors with a brand new episode in conversation with Dr George Gaitanos, chief operating and scientific officer of the Chenot Group.
31 May 2022
Countdown kicks off for Global Wellness Day 2022 this June
Saturday 11 June 2022 will mark the 11th anniversary of Global Wellness Day (GWD), an annual event hosted to emphasise the importance of wellness and taking care of health and wellbeing.
26 May 2022
Spa Life UK reveals Dr Amanda Foo-Ryland as keynote for June conference
Author, TED Talk host and hypnotherapy specialist Dr Amanda Foo-Ryland has been named keynote speaker for UK spa industry event Spa Life UK 2022.
27 Apr 2022
W3Spa EMEA sees spa and wellness industry gather in Spain
Industry event W3Spa EMEA has kicked off in Tarragona, Spain, hosted at Le Méridien Ra Beach Hotel & Spa.
26 Apr 2022
Global Wellness Summit 2022 theme revealed
The Global Wellness Summit (GWS) will host its 2022 conference in Tel Aviv, Israel, from 31 October – 3 November with a theme of 'Open Minds. Open Hearts. Open for Business'.
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