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Friday 23 October 2020
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13 Oct 2020
Technogym reveals new format for Let's Move For A Better World

Technogym's Let’s Move For a Better World campaign is back this year, with a new format developed for gyms and health clubs operating against the backdrop of the COVID-19 pandemic.

The worldwide campaign, designed to promote wellness and fight sedentary lifestyles, will take place from 9 to 15 November and will feature both online and offline fitness events, challenges and activities.

During Let’s Move Week 2020, clubs and studios can take part in the event by creating their own on-site events – or by putting on live and on demand workouts, thanks to the new streaming opportunities offered by Technogym's mywellness 5.0 platform.

They can also promote the event with social media activities and challenges and take advantage of Technogym workouts available on mywellness and Technogym social networks.

Those joining the campaign will be offered the option of downloading the Let's Move Week marketing kit, with a host of promotional content and artworks – from images and videos to posters and more.

The aim of the campaign is to support the fitness industry to regain momentum in the midst of the pandemic, by engaging existing members and activating new ones – as well as promoting the positive effects of exercise to physical and mental health.

Data from the 2019 edition of Let's Move For A Better World shows that facilities taking part benefitted from the campaign.

"Attendance at participating gyms increased, on average, by 26 per cent, while new memberships grew by 15 per cent," said Technogym founder and president.

"Nearly nine in 10 (86 per cent) of the gym staff involved in the campaign noted an improvement in team spirit during training.

"Alongside its important social message, the campaign also represents a very effective tool for fitness centres to increase activity. Thanks to the online communication plans, both on the web and social media, the campaign has proven to attract new members through participants sharing their training experiences online.

"The “Let's Move for a Better World” campaign perfectly sums up the Technogym mission of spreading Wellness on a global scale.

"We believe that educating the younger generations is essential to reach this goal and to create a more sustainable society that has well-being as one of its founding values."

Nerio Alessandri, Technogym Founder and CEO added: ”For over 30 years, Technogym has been committed to promoting the Wellness as a social opportunity, to create a more sustainable society based on people’s health, for all stakeholders: citizens, businesses and governments.

“Fitness and Wellness Clubs play a fundamental role in spreading the culture of health and prevention within their local communities and Let’s Move for a Better World represents a tangible example of Technogym’s commitment in supporting the industry in such a crucial moment.”

• To find out more about the campaign and to take part, click here for the dedicated campaign website.


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19 Oct 2020
Frontline Summit 2020: 'The world’s largest gathering of people-powered businesses'
Customer experience software developer, AskNicely, has announced it will host a new virtual event called the Frontline Experience Summit.
13 Oct 2020
Chenot Group’s Dr George Gaitanos confirmed to speak at 2021 Medical Wellness Congress
The agenda for the 2021 inaugural Medical Wellness Congress has been revealed featuring a line up of industry figures from the spa and medi-wellness industries.
13 Oct 2020
Global Wellness Summit announces ‘Virtual Access Package’ for 2020 event
The Global Wellness Summit (GWS) has announced its 2020 conference will take place both virtually and in-person, allowing the entire global wellness community to participate in the event.
09 Oct 2020
Ralph Scholz announces new European B2B trade show – FitnessConnected
A new fitness industry event is looking to challenge the likes of FIBO with a trade show targeting the European fitness market at the end of next year.
05 Oct 2020
Tourism minister and former google travel exec, Nigel Huddleston, to deliver keynote speech at VAC 2020
UK tourism and heritage minister, Nigel Huddleston, will deliver a keynote speech during this year's Annual National Conference of Visitor Attractions (VAC) – which will be held this week (Wednesday 7 and Thursday 8 October) as a virtual event.
09 Sep 2020
Upcoming World Wellness Weekend 2020 aims to democratise wellness
World Wellness Weekend (WWW) is fast approaching and will be going ahead via a combination of online streaming and socially-distanced group wellness activities around the world, on 19-20 September 2020.
09 Sep 2020
GWS opens new wellness tech innovation competition, winner will be crowned at 2020 Summit
The Global Wellness Summit (GWS), has announced that a “Call for Wellness Innovations” contest, as well as a dedicated Tech Innovation Pavilion, will be unveiled at the 2020 conference.
04 Sep 2020
We Work Well introduces virtual buyers event for Europe, the Middle East and Africa
Buyer event company, We Work Well, has announced the launch of We Work Well EMEA, expanding its recently debuted virtual meeting platform to Europe, the Middle East and Africa.
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Diary dates
17-23 Oct 2020
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