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Friday 14 May 2021
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13 Oct 2020
Technogym reveals new format for Let's Move For A Better World

Technogym's Let’s Move For a Better World campaign is back this year, with a new format developed for gyms and health clubs operating against the backdrop of the COVID-19 pandemic.

The worldwide campaign, designed to promote wellness and fight sedentary lifestyles, will take place from 9 to 15 November and will feature both online and offline fitness events, challenges and activities.

During Let’s Move Week 2020, clubs and studios can take part in the event by creating their own on-site events – or by putting on live and on demand workouts, thanks to the new streaming opportunities offered by Technogym's mywellness 5.0 platform.

They can also promote the event with social media activities and challenges and take advantage of Technogym workouts available on mywellness and Technogym social networks.

Those joining the campaign will be offered the option of downloading the Let's Move Week marketing kit, with a host of promotional content and artworks – from images and videos to posters and more.

The aim of the campaign is to support the fitness industry to regain momentum in the midst of the pandemic, by engaging existing members and activating new ones – as well as promoting the positive effects of exercise to physical and mental health.

Data from the 2019 edition of Let's Move For A Better World shows that facilities taking part benefitted from the campaign.

"Attendance at participating gyms increased, on average, by 26 per cent, while new memberships grew by 15 per cent," said Technogym founder and president.

"Nearly nine in 10 (86 per cent) of the gym staff involved in the campaign noted an improvement in team spirit during training.

"Alongside its important social message, the campaign also represents a very effective tool for fitness centres to increase activity. Thanks to the online communication plans, both on the web and social media, the campaign has proven to attract new members through participants sharing their training experiences online.

"The “Let's Move for a Better World” campaign perfectly sums up the Technogym mission of spreading Wellness on a global scale.

"We believe that educating the younger generations is essential to reach this goal and to create a more sustainable society that has well-being as one of its founding values."

Nerio Alessandri, Technogym Founder and CEO added: ”For over 30 years, Technogym has been committed to promoting the Wellness as a social opportunity, to create a more sustainable society based on people’s health, for all stakeholders: citizens, businesses and governments.

“Fitness and Wellness Clubs play a fundamental role in spreading the culture of health and prevention within their local communities and Let’s Move for a Better World represents a tangible example of Technogym’s commitment in supporting the industry in such a crucial moment.”

• To find out more about the campaign and to take part, click here for the dedicated campaign website.


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23 Apr 2021
Finalists for Asia Pacific's FIT Summit Awards revealed
The FIT Summit has unveiled the final shortlists for the 2021 Fitness & Wellness Awards of Excellence.
21 Apr 2021
IHRSA moves 2021 convention and trade show to Dallas in October
The International Health, Racquet & Sportsclub Association (IHRSA) has moved its Annual International Convention & Trade Show from Los Angeles to Dallas, Texas.
20 Apr 2021
MuseumNext launches digital income summit to help attractions tap into new revenue streams
A new event will offer museums and attractions actionable advice on how they can better use technology to boost their income.
15 Apr 2021
IHRSA and Fitness Brasil formalise event partnership to support the industry as Brazil logs record COVID-19 deaths
IHRSA and Fitness Brasil say they have signed a partnership agreement that will see the two organisations working together on industry events for 'at least six years'.
25 Mar 2021
Howard Murad, Michael Pugliese and Nigel Franklyn to headline HydraFacial industry summit
The HydraFacial Company has revealed a preview of its ​guest speaker line-up for HydraFacial Live 2021, to inspire practitioners and clinicians as lockdown lifts.
16 Mar 2021
Healing Hotels launches Mini-Healing Summit virtual series to inform, inspire and invigorate
Global consortium of holistic hotels, resorts and retreats Healing Hotels of the World is going to begin hosting regular virtual Mini-Healing Summits to guide the hospitality and wellness industries as they prepare to reopen in the unique COVID-19 landscape.
16 Mar 2021
Global Wellness Summit 2021 to be hosted in Tel Aviv this November
The Global Wellness Summit (GWS) today announced its 2021 conference will take place in Tel Aviv, Israel, from November 15-18 at the Hilton Tel Aviv, set on the shores of the Mediterranean Sea.
10 Mar 2021
SpaFest confirms Sue Harmsworth as keynote for 2021 in-person event
Spa and wellness industry event SpaFest has announced industry legend Sue Harmsworth MBE will keynote its 2021 conference, hosted at five-star eco-resort, Gwel an Mor in Cornwall, UK, from 12-14 October.
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