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Friday 23 October 2020
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09 Oct 2020
Ralph Scholz announces new European B2B trade show – FitnessConnected

A new fitness industry event is looking to challenge the likes of FIBO with a trade show targeting the European fitness market at the end of next year.

Set to take place in Munich, from 18 to 20 November 2021, FitnessConnected will be a pure B2B event and will look to bring together all the elements of physical activity – from sports and fitness to health care and the care sector – across both the public and private sectors.

The event is being driven by Ralph Scholz, chair of German fitness trade body, Deutscher Industrieverband für Fitness und Gesundheit (DIFG) and former CEO of Mirai, McFit's "mega club" concept (• To read an interview with Scholz, in which he explains the Mirai concept, click here for HCM July 2018). Scholz is also a former event director of trade show FIBO.

"FitnessConnected will be more than just a 'new trade fair'," Scholz said.

"It's a sales and marketing oriented eco-system, which has set itself the task of positioning the fitness industry as health- and socially-relevant, helping innovations to break through more quickly and opening up new target markets.

"At the same time, FitnessConnected is an innovative platform that creates the interfaces to the sports segment, the health system, the municipal sector and the care sector and develops cross-divisional solutions."

The primary geographical markets the event will target include Germany, Austria and Switzerland, as well as Scandinavia and Southern Europe.

Scholz adds that the cross-divisional concept will address new buyer target groups for the first time.

"As a pure B2B trade fair, FitnessConnected redefines the self-image of the fitness industry, its opportunities and tasks," he said.

FitnessConnected also looks to utilise its links to the ISPO network, with additional "touchpoints" at both ISPO Munich 2021, which takes place from January 31 to February 3, 2021, and OutDoor by ISPO, the international sports and outdoor industry event which is held in Munich from June 20 to 23, 2021.

"Exhibitors who participate in two of the ISPO events or even in all three trade fairs benefit from significant combination discounts", Scholz said.

The event sees Cologne Messe pitted against Munich Messa and ISPO going head to head with FIBO and with timings of all industry events cricial for 2021 as the uncertaintly around the pandemic make scheduling challenging.

In terms of tactics, it's likely the choice of end 2021 for launch has been chosen in the hope the pandemic will be under control by this time, while competitor events will be weakened by the current business disruption.

Scholz originally envisioned the Mirai as a year-round industry exhibition, so the move to launch FitnessConnected is thought to be an evolution of this concept and a bid to tap in to this market.





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19 Oct 2020
Frontline Summit 2020: 'The world’s largest gathering of people-powered businesses'
Customer experience software developer, AskNicely, has announced it will host a new virtual event called the Frontline Experience Summit.
13 Oct 2020
Chenot Group’s Dr George Gaitanos confirmed to speak at 2021 Medical Wellness Congress
The agenda for the 2021 inaugural Medical Wellness Congress has been revealed featuring a line up of industry figures from the spa and medi-wellness industries.
13 Oct 2020
Global Wellness Summit announces ‘Virtual Access Package’ for 2020 event
The Global Wellness Summit (GWS) has announced its 2020 conference will take place both virtually and in-person, allowing the entire global wellness community to participate in the event.
13 Oct 2020
Technogym reveals new format for Let's Move For A Better World
Technogym's Let’s Move For a Better World campaign is back this year, with a new format developed for gyms and health clubs operating against the backdrop of the COVID-19 pandemic.
05 Oct 2020
Tourism minister and former google travel exec, Nigel Huddleston, to deliver keynote speech at VAC 2020
UK tourism and heritage minister, Nigel Huddleston, will deliver a keynote speech during this year's Annual National Conference of Visitor Attractions (VAC) – which will be held this week (Wednesday 7 and Thursday 8 October) as a virtual event.
09 Sep 2020
Upcoming World Wellness Weekend 2020 aims to democratise wellness
World Wellness Weekend (WWW) is fast approaching and will be going ahead via a combination of online streaming and socially-distanced group wellness activities around the world, on 19-20 September 2020.
09 Sep 2020
GWS opens new wellness tech innovation competition, winner will be crowned at 2020 Summit
The Global Wellness Summit (GWS), has announced that a “Call for Wellness Innovations” contest, as well as a dedicated Tech Innovation Pavilion, will be unveiled at the 2020 conference.
04 Sep 2020
We Work Well introduces virtual buyers event for Europe, the Middle East and Africa
Buyer event company, We Work Well, has announced the launch of We Work Well EMEA, expanding its recently debuted virtual meeting platform to Europe, the Middle East and Africa.
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