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Sunday 06 December 2020
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04 Sep 2020
We Work Well introduces virtual buyers event for Europe, the Middle East and Africa

Buyer event company, We Work Well, has announced the launch of We Work Well EMEA, expanding its recently debuted virtual meeting platform to Europe, the Middle East and Africa.

In response to the pandemic, We Work Well took its concept online in April 2020. Using its custom-built web-based We Work Well Virtual meeting platform, spa and wellness suppliers are able to be connected with key decision-makers from high volume luxury spas, through scheduled one-on-one meetings, education and networking.

Since launching in North America, We Work Well Virtual has hosted over 350 pre-scheduled one-on-one meetings during its June and August events, and 95 per cent of surveyed attendees indicated they’re likely to book business as a result of their meetings.

Monica Helmstetter and Lucy Hugo, We Work Well founders, were so encouraged by the positive response to these virtual events that they began to consider the potential of expanding the new format.

“After hearing feedback from our customers in Europe and the Middle East, combined with travel restrictions continuing to hinder conferences and tradeshows worldwide, it made sense to broaden our reach and create new opportunities for the global spa community at this time,” said Helmstetter.

Though Helmstetter and Hugo, both born and raised in Europe, understand the complexity of these regions and their differences from the North American market, they believe the We Work Well virtual model is able to adapt to each market it enters.

“We cannot presume a one-size-fits-all approach will work,” explained Hugo “so in building our virtual platform from the ground up, we were conscious of creating a model adaptable to the evolving needs, of every market we enter, both now and into the future.”

The first We Work Well EMEA event will take place on February 4, 2021. For more information, contact We Work Well here.

To support this expansion, the We Work Well team has grown to include Stephen Pace-Bonello as event director of We Work Well EMEA.

Based in Malta, Pace-Bonello was most recently event director for SPATEC Europe and Middle East, and brings over fifteen years of experience in the spa, hospitality and hosted-buyer sectors.

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25 Nov 2020
Carden Park scoops Best New Spa accolade at Good Spa Guide Awards 2020
The Spa at Carden in Northern England has been named the UK’s Best New Spa at this year’s Good Spa Guide (GSG) Awards 2020.
24 Nov 2020
Hall of Wellness Awards 2020 shortlist revealed, with nominations for Marc Cohen, Helena Grzesk and Andrew Jacka
The shortlist for the Hall of Wellness Awards (HOW Awards) has been announced, with 110 awards up for grabs, split into six categories – Middle East, Asia, Europe and UK, Oceania, Americas and Africa – plus an additional seven global prizes.
19 Nov 2020
2020 Global Sauna Forum will take deep dive into benefits of authentic Finnish sauna
Sauna from Finland has announced it is hosting the 2020 World Sauna Forum virtually on 3 and 4 December, to help educate more people in the spa and wellness industry about providing authentic Finnish sauna experiences.
13 Nov 2020
Details revealed for 16th World Leisure Hybrid Congress
The 16th World Leisure Hybrid Congress, taking place in April 2021, has been given the title “Leisure Makes Life Better”.
13 Nov 2020
Soak around the world with GWI Hot Springs Initiative's live global bathing event
The GWI Hot Springs Initiative team has organised a live international soaking event to unite the world around the age-old tradition of hot springs bathing, on 13 and 14 November 2020.
12 Nov 2020
Wellness architect Veronica Schreibeis Smith wins Leading Woman In Wellness Award
Veronica Schreibeis Smith, CEO and founding principal of Vera Iconica Architecture, was presented with the Leading Women in Wellness Award at the 2020 Global Wellness Summit.
11 Nov 2020
2020 Shark Tank of Wellness competition winner hopes to help more people eat ‘food without fear’
The Global Wellness Summit (GWS) has announced Krysta Mendes Silva as the winner of its fifth annual Shark Tank of Wellness competition.
10 Nov 2020
GWS crowns designer protein company winner of first-ever wellness tech innovation competition
The Global Wellness Summit (GWS) has announced the winner of its inaugural Call for Wellness Innovations contest, partnered with Welltech1 – a wellness fund and innovation hub in Tel Aviv.
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