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Thursday 02 April 2020
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14 Feb 2020
Sweat 2020: new report to offer fresh insight into impact of multi-operator gym memberships

A report outlining membership habits and retention in the fitness sector will be released at the Sweat 2020 event next week.

The Member Choice report will provide new evidence exploring the difference in membership length, visit frequency and retention of members of single and multiple operators.

Based on a study by the ukactive Research Institute and partners, the report examines how key membership metrics differ between two data sets: individuals with a standard membership who use one operator (but could visit different sites within that operator group), and those with a multi-operator membership who can access a range of operators and activity types.

The findings provide fresh insights for the sector’s evolving understanding of how aggregators and intermediaries act within the market and how this relates to traditional gym membership models.

The questions explored in the survey include: "who uses the different membership types" and "what is the impact of increased choice on exercise habits".

It also offers insight into how individuals visit facilities using different types of memberships and how long individuals remain members – and when do they start to cancel their memberships?

The themes and findings from the report will be addressed during an afternoon panel session at Sweat 2020, which takes place at The Old Truman Brewery in East London on Thursday 20 February.

To find out more about Sweat 2020, click here.


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31 Mar 2020
Expo 2020 Dubai likely to postpone until 2021 due to COVID-19 outbreak
Expo 2020 Dubai has announced that it will likely postpone the event by a year in the wake of the COVD-19 outbreak.
26 Mar 2020
BALPPA moves annual expo to November
The British Association of Leisure Parks, Piers and Attractions (BALPPA) has postponed its upcoming expo and tradeshow in the wake of the COVID-19 pandemic.
25 Mar 2020
‘Heal the world’ – Deepak Chopra calls us all to action with global meditation event
Deepak Chopra’s wellness company – Chopra – has partnered with The Well to unite people in a call to action to stay home and have hope through a free live-streamed global meditation event called H(om)e.
25 Mar 2020
Leisure-net founder, Mike Hill, offering Active-net delegates free vegan pizza
Delegates who were supposed to be attending the annual Active-net event this week – but instead find themselves in a lockdown – are being offered a free lift-me-up in the form of free pizza.
24 Mar 2020
Coronavirus: Tokyo Olympic Games postponed to 2021
The Tokyo 2020 Olympic Games have been postponed until 2021, following talks between International Olympic Committee (IOC) president Thomas Bach, Japan's Prime Minister Shinzo Abe and key members of the Tokyo 2020 Organising Committee (TOCOG).
23 Mar 2020
Joe Wicks' Youtube PE lesson goes global – attracts 2.3m views in first nine hours
A live workout streamed on YouTube, which looks to help keep families active during the coronavirus outbreak, has gone global.
19 Mar 2020
Tokyo 2020 Olympic Games still on despite growing concerns
Japanese officials and the International Olympic Committee (IOC) have said that the Tokyo 2020 Olympic Games "would go ahead as planned", despite the COVID-19 (Coronavirus) pandemic.
17 Mar 2020
Coronavirus: UEFA postpones Euro 2020 by 12 months
Football's European governing body UEFA has postponed its flagship national team competition, Euro 2020, by a year.
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Diary dates
31 Mar - 02 Apr 2020
World Travel Market Latin America
Expo Center Norte
Sao Paulo
Brazil
02 Apr 2020
ukactive Members' Dinner
tbc
Cologne
Germany
05-06 Apr 2020
The International Congress of Esthetics and Spa - Dallas
Hilton Anatole Dallas
Dallas
United States
06-08 Apr 2020
World Travel Market Africa
Cape Town International Convention Centre
Cape Town
South Africa
15 Apr 2020
The Impact of COVID-19 on Fitness, Wellness and Hospitality
Online
16-18 Apr 2020
Cosmobeaute Vietnam
Saigon Exhibition & Convention Centre (SECC)
Ho Chi Minh City
Vietnam
18-20 Apr 2020
International Esthetics, Cosmetics & Spa Conference - Chicago
McCormick Place
Chicago
United States
19-22 Apr 2020
Arabian Travel Market
Dubai World Trade Centre
Dubai
United Arab Emirates
19-24 Apr 2020
SportAccord
tbc
Beijing
China
30 Apr - 03 May 2020
SUCCEED!
Hotel Irvine
Irvine
United States
10-12 May 2020
15th Asia Pool & Spa Expo
China Import & Export Fair Complex
Guangzhou
China
17-20 May 2020
GSN Buyers Conference - Green Spa Network
Lake Tahoe
California
United States
20-21 May 2020
SIBEC UK
The Belfry
Sutton Coldfield
United Kingdom
02-05 Jun 2020
MIPIM
Palais des Festivals
Cannes
France
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