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Thursday 20 February 2020
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14 Feb 2020
Sweat 2020: new report to offer fresh insight into impact of multi-operator gym memberships

A report outlining membership habits and retention in the fitness sector will be released at the Sweat 2020 event next week.

The Member Choice report will provide new evidence exploring the difference in membership length, visit frequency and retention of members of single and multiple operators.

Based on a study by the ukactive Research Institute and partners, the report examines how key membership metrics differ between two data sets: individuals with a standard membership who use one operator (but could visit different sites within that operator group), and those with a multi-operator membership who can access a range of operators and activity types.

The findings provide fresh insights for the sector’s evolving understanding of how aggregators and intermediaries act within the market and how this relates to traditional gym membership models.

The questions explored in the survey include: "who uses the different membership types" and "what is the impact of increased choice on exercise habits".

It also offers insight into how individuals visit facilities using different types of memberships and how long individuals remain members – and when do they start to cancel their memberships?

The themes and findings from the report will be addressed during an afternoon panel session at Sweat 2020, which takes place at The Old Truman Brewery in East London on Thursday 20 February.

To find out more about Sweat 2020, click here.


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19 Feb 2020
ISPA Talent Symposium will offer professional one-on-one coaching sessions
ISPA has announced the addition of private coaching sessions for attendees at the upcoming ISPA Talent Symposium.
06 Feb 2020
Create a culture of ‘productive generosity’: ISPA keynote to explain how
American psychologist Adam Grant has been announced as a keynote speaker for the 2020 ISPA Conference and Expo, scheduled for 14-16 October 2020.
04 Feb 2020
GBWE partners with Hutchinson Consulting and Contento Marketing
US-based wellness event Global Beauty and Wellness Exchange (GBWE) has announced a partnership with Hutchinson Consulting and Contento Marketing with the aim of bringing new buyers to the tenth annual event.
03 Feb 2020
Major step forward for Birmingham 2022 plans as £72m Alexander Stadium revamp is approved
Detailed plans for the redevelopment of Alexander Stadium in Birmingham have been approved, marking a major milestone in the preparations for the 2022 Commonwealth Games.
03 Feb 2020
New ‘Together’ programme of events launched for ukactive members
Physical activity body ukactive is launching a new programme of regional events, aimed at providing a platform for the physical activity body and its members to discuss the key issues facing the sector.
30 Jan 2020
Healing Summit 2020 will examine the ‘Power of Right Action’
International wellness event the Healing Summit has announced its theme and speakers for the 2020 conference, taking place from the 18 to 19 May 2020.
21 Jan 2020
Birmingham 2022 Games to be accompanied by a nationwide, £120m festival of creativity
The 2022 Birmingham Commonwealth Games will be accompanied by UK-wide festival celebrating 'creativity and innovation'.
15 Jan 2020
Australian Open under threat due to smoke from bushfires
Worries have been raised over the health of players at the Australian Open, after two matches were forced to be abandoned due to the presence of heavy smoke.
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Diary dates
19-21 Feb 2020
ForumPiscine - 12th International Pool & Spa Expo and Congress
Bologna Exhibition Centre
Bologna
Italy
20 Feb 2020
SWEAT
The Old Truman Brewery
London
United Kingdom
24 Feb 2020
Global Beauty & Wellness Exchange
Montage Palmetto Bluff
Bluffton
United States
24 Feb 2020
SAPCA Annual Conference, Awards and Annual Dinner
St George's Park
Burton Upon Trent
United Kingdom
02-03 Mar 2020
Quality in Wellness and Spa
IHK Potsdam
Potsdam
Germany
03-03 Mar 2020
The Foodservice Show
ExCel
London
United Kingdom
03-05 Mar 2020
The Professional Kitchen Show
ExCel
London
United Kingdom
03-05 Mar 2020
Interiors & Tabletop Show
ExCel
London
United Kingdom
03-05 Mar 2020
Hospitality Tech Show
ExCel
London
United Kingdom
03-05 Mar 2020
Hotel, Restaurant & Catering (HRC)
ExCel
London
United Kingdom
06-07 Mar 2020
FORUMCLUB International Congress & Expo for fitness, sport & wellness clubs
Palazzo del Ghiaccio
Milan
Italy
06-08 Mar 2020
BEAUTY Düsseldorf
Düsseldorf Exhibition Centre
Düsseldorf
Germany
08-10 Mar 2020
International Esthetics, Cosmetics & Spa Conference - New York
Javits Convention Center
New York
United States
12-16 Mar 2020
Cosmoprof Worldwide Bologna
Fair District
Bologna
Italy
more diary dates
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