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Friday 17 January 2020
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31 Oct 2019
SODA's hi-tech rotating theatre recalls the past in its aesthetic

The Studio of Design and Architecture (SODA) has created a new theatre with a revolving auditorium, a quickly adaptable configuration for a diverse range of events and a striking glass, brickwork and Art Deco aesthetic.

The Boulevard Theatre is part of a wider and ongoing 55,000sq ft (5,100sq m) mixed-use development in London also designed by Soda for Soho Estates.

The theatre is split into two volumes – with the auditorium in one and a restaurant and bar space in the other – that are different colours and separated by a footpath, but that are identifiable as one entity through a cohesive visual style.

A double-height glazed bridge crossing the footpath at the first-floor level joins the two buildings and provides another visual identifier of their singular use.

Façades of interlocking bricks clad the original theatre and large glazed expanses provide views of inside, including of a rolled-steel feature staircase that hangs in the corner of one volume.

The cylindrical auditorium, developed with theatre specialists Charcoalblue, can revolve 270° at both stall and balcony level, allowing for scene changes or for different room configurations.

Virtual reality technology was used in the design process to help visualise the seven different potential permutations of the space.

The auditorium has also been designed so that it can be quickly reset and reconfigured between shows, ensuring downtime is minimised.

The restaurant and bar space has an Art Deco-inspired aesthetic, with pink panelled walls, brass fittings and a lace-patterned design referencing the net curtains of the brothels from the local area's past.

Russell Potter, director at SODA Studio, said: "The history of Soho has played such a huge role in the development of this theatre. We looked for design inspiration from the original Raymond Revuebar and the surrounding streets and buildings.

"We have been lucky enough to be given the opportunity to work on every aspect of the theatre, from the bricks on the outside to the menus in the restaurant. We are delighted to see that the final building and auditorium has outstripped all our wildest dreams for how a 21st-century theatre might look and function."

Work on the Boulevard Theatre project started in October 2015 and was completed in October 2019.


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15 Jan 2020
Australian Open under threat due to smoke from bushfires
Worries have been raised over the health of players at the Australian Open, after two matches were forced to be abandoned due to the presence of heavy smoke.
14 Jan 2020
CES news: CTA predicts US consumer tech sales to reach record level of US$422bn
The increasing popularity of streaming services and wireless earbuds – along with the introduction of 5G connectivity and artificial intelligence (AI)-enabled devices – are set to drive revenues in the US consumer tech industry to a record $422bn during 2020.
13 Jan 2020
HOTel&SPA Forum announce 2020 event with new award
The Forum HOTel&SPA has announced details of its 2020 conference, which will be held on 4 June 2020.
08 Jan 2020
CES news: 'age-tech' among the emerging markets on show
'Age-tech' has been identified as one of the emerging markets which could shape future innovations in the wellness and fitness technology sector.
03 Jan 2020
Tokyo 2020 main stadium inaugurated during its first official sports event
The new National Stadium in Tokyo, built for the 2020 Olympic Games, has been officially inaugurated.
01 Jan 2020
Helping children deal with cyberbullying: COMO Shambhala speaker series for parents
The Como Shambhala Urban Escape spa at the Metropolitan London hotel, UK, has launched a mental wellbeing Speaker Series in association with mental health support specialists Head Talks. The programme will kick off in January 2020.
28 Dec 2019
Tokyo 2020 could utilise ‘groundbreaking’ gene testing to catch doping cheats
A pioneering gene testing method could be ready to use for the first time at an Olympic Games next year.
27 Dec 2019
Five sports secure elite funding ahead of Tokyo 2020
Five sports have secured additional funding towards their high-performance programmes ahead of the Tokyo 2020 Games.
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