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Wednesday 20 November 2019
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31 Oct 2019
SODA's hi-tech rotating theatre recalls the past in its aesthetic

The Studio of Design and Architecture (SODA) has created a new theatre with a revolving auditorium, a quickly adaptable configuration for a diverse range of events and a striking glass, brickwork and Art Deco aesthetic.

The Boulevard Theatre is part of a wider and ongoing 55,000sq ft (5,100sq m) mixed-use development in London also designed by Soda for Soho Estates.

The theatre is split into two volumes – with the auditorium in one and a restaurant and bar space in the other – that are different colours and separated by a footpath, but that are identifiable as one entity through a cohesive visual style.

A double-height glazed bridge crossing the footpath at the first-floor level joins the two buildings and provides another visual identifier of their singular use.

Façades of interlocking bricks clad the original theatre and large glazed expanses provide views of inside, including of a rolled-steel feature staircase that hangs in the corner of one volume.

The cylindrical auditorium, developed with theatre specialists Charcoalblue, can revolve 270° at both stall and balcony level, allowing for scene changes or for different room configurations.

Virtual reality technology was used in the design process to help visualise the seven different potential permutations of the space.

The auditorium has also been designed so that it can be quickly reset and reconfigured between shows, ensuring downtime is minimised.

The restaurant and bar space has an Art Deco-inspired aesthetic, with pink panelled walls, brass fittings and a lace-patterned design referencing the net curtains of the brothels from the local area's past.

Russell Potter, director at SODA Studio, said: "The history of Soho has played such a huge role in the development of this theatre. We looked for design inspiration from the original Raymond Revuebar and the surrounding streets and buildings.

"We have been lucky enough to be given the opportunity to work on every aspect of the theatre, from the bricks on the outside to the menus in the restaurant. We are delighted to see that the final building and auditorium has outstripped all our wildest dreams for how a 21st-century theatre might look and function."

Work on the Boulevard Theatre project started in October 2015 and was completed in October 2019.


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17 Nov 2019
IAAPA 2019: 40,0000 gather in Orlando for record-breaking attractions expo
More than 40,000 people from over 100 countries are descending on Orlando, Florida, ahead of the largest visitor attractions show of the year – the IAAPA Expo.
14 Nov 2019
Green Spa Network announces 2020 Summit
Trade association, Green Spa Network (GSN), has announced its upcoming Self-care and Personal Sustainability Summit, which will take place from 1-3 December 2020, at Kripalu Center for Yoga and Health, Massachusetts, US.
12 Nov 2019
Munich to host 2022 European Championships
German city Munich will host the 2022 European Championships following unanimous approval of its bid by the participating European sports federations.
07 Nov 2019
OMA's Kube pins a mixed-use public space outside K11 Musea
A mixed-use public space comprising a golden cube-shaped kiosk and a giant floating balloon, designed by David Gianotten and Rem Koolhaas of OMA, has been unveiled outside Hong Kong's recently opened K11 Musea.
31 Oct 2019
Project to build major indoor arena next to Manchester City stadium takes a step closer
City Football Group (CFG), the owner of English Premier League champions Manchester City, has moved closer to building a major indoor entertainment venue adjacent to its existing Etihad Stadium in east Manchester.
31 Oct 2019
Ukactive National Summit kicks off: party leaders challenged to commit to improving nation’s health
The physical activity sector has called for the UK's party leaders to commit to improving the nation's health in their election manifestos.
30 Oct 2019
HKS Architects wrap adaptable arena in Art Deco and Moderne exterior
The newly opened Dickies Arena in Fort Worth, Texas, has been designed by HKS Architects to not only be very adaptable depending on what events it is hosting but to pay homage to a neighbouring entertainment, sports and livestock complex.
30 Oct 2019
Eco Resort Network launches with 2020 conference in Slovenia
The launch of the Eco Resort Network has been announced for 2020, with an event to be held in Ljubljana, Slovenia from 18-20 June.
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Diary dates
18-22 Nov 2019
IAAPA Expo
Orange County Convention Center
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21-22 Nov 2019
Soccerex USA
JW Marriott Miami Turnberry Resort
Aventura
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Bali Wellness Summit
Alila Seminyak
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Indonesia
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FHT Conference
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01-03 Dec 2019
GSN Self-Care Summit - Green Spa Network
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New York
United States
07 Dec 2019
TRX Trainer Summit 2019
University of Nottingham
Nottingham
United Kingdom
08-09 Dec 2019
Spa & Beauty Forum
A. ROMA Lifestyle Hotel
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10-12 Dec 2019
SportAccord Pan America
tbc
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14-16 Jan 2020
EAG International
ExCel London Exhibition Centre
London
14-16 Jan 2020
Visitor Attraction Expo
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London
United Kingdom
26-29 Jan 2020
Green Spa Network Congress
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29-30 Jan 2020
Digital Transformation in Sports Summit
Holiday Inn San Francisco-Golden Gateway
San Francisco
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16-17 Feb 2020
World Spa & Wellness Dubai
Festival Arena
Dubai
United Arab Emirates
12-16 Mar 2020
Cosmoprof Worldwide Bologna
Fair District
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