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Tuesday 07 July 2020
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31 Oct 2019
SODA's hi-tech rotating theatre recalls the past in its aesthetic

The Studio of Design and Architecture (SODA) has created a new theatre with a revolving auditorium, a quickly adaptable configuration for a diverse range of events and a striking glass, brickwork and Art Deco aesthetic.

The Boulevard Theatre is part of a wider and ongoing 55,000sq ft (5,100sq m) mixed-use development in London also designed by Soda for Soho Estates.

The theatre is split into two volumes – with the auditorium in one and a restaurant and bar space in the other – that are different colours and separated by a footpath, but that are identifiable as one entity through a cohesive visual style.

A double-height glazed bridge crossing the footpath at the first-floor level joins the two buildings and provides another visual identifier of their singular use.

Façades of interlocking bricks clad the original theatre and large glazed expanses provide views of inside, including of a rolled-steel feature staircase that hangs in the corner of one volume.

The cylindrical auditorium, developed with theatre specialists Charcoalblue, can revolve 270° at both stall and balcony level, allowing for scene changes or for different room configurations.

Virtual reality technology was used in the design process to help visualise the seven different potential permutations of the space.

The auditorium has also been designed so that it can be quickly reset and reconfigured between shows, ensuring downtime is minimised.

The restaurant and bar space has an Art Deco-inspired aesthetic, with pink panelled walls, brass fittings and a lace-patterned design referencing the net curtains of the brothels from the local area's past.

Russell Potter, director at SODA Studio, said: "The history of Soho has played such a huge role in the development of this theatre. We looked for design inspiration from the original Raymond Revuebar and the surrounding streets and buildings.

"We have been lucky enough to be given the opportunity to work on every aspect of the theatre, from the bricks on the outside to the menus in the restaurant. We are delighted to see that the final building and auditorium has outstripped all our wildest dreams for how a 21st-century theatre might look and function."

Work on the Boulevard Theatre project started in October 2015 and was completed in October 2019.

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01 Jun 2020
Global Wellness Day 2020 to be celebrated in over 150 countries via 24-hour live stream
Due to the global pandemic, there has been a renewed focus on health and a spotlight shone on wellness. On 13 June 2020 the ninth annual Global Wellness Day will be hosted using a 24-hour live stream to highlight the importance of wellness.
13 May 2020
ISPA Conference and Expo rescheduled to help industry focus on reopening preparations
The International Spa Association (ISPA) has announced it has rescheduled and relocated the 30th annual ISPA Conference and Expo.
13 May 2020
We Work Well launches web-based meeting platform for digital buyers event
Due to the COVID-19 crisis, a plethora of industry events and conferences have been cancelled and rescheduled to avoid risk the spread of the virus.
01 May 2020
Gerry Bodeker, Marc Cohen and Anna Bjurstam to speak at virtual International Ayurveda and Yoga Conference
Spa brand Subtle Energies has announced that this year’s International Ayurveda and Yoga Conference will be hosted online with free entry for all.
29 Apr 2020
Belgin Aksoy says COVID-19 is a wakeup call
In the era of coronavirus and lockdown, people all around the world are turning to wellness for support and comfort. On 13 June 2020 the ninth annual Global Wellness Day will be hosted to emphasise the importance of wellness and taking care of ourselves.
24 Apr 2020
Euphoria launches five-week virtual retreat inspired by Greek mythology
Holistic Greek destination spa, Euphoria, has announced the launch of a free five-week immersive virtual retreat inspired by Greek mythology and the five elements.
20 Apr 2020
Fourth World Wellness Weekend aims to draw more people to the wellness cause
This year’s fourth World Wellness Weekend (WWW) is aiming to shake up perceptions of wellness and help incorporate wellness into more people’s routines.
18 Apr 2020
HOTel&SPA 2020 cancelled – next event will be May 2021
Vladi Kovanic, director of VK Organisation – organiser of Forum HOTel&SPA – has cancelled the event for 2020.
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