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Tuesday 26 May 2020
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21 Oct 2019
Mike Peters appointed CEO of International Paralympic Committee

The International Paralympic Committee (IPC) has appointed two-time Paralympian Dr Mike Peters as its new CEO.

Peters – who captained the USA 7-a-side football team at the Atlanta 1996 and Athens 2004 Paralympic Games – will replace Xavier Gonzalez, who had held the role since 2004. Gonzales has been widely credited with transforming the IPC into one of "the most respected governing bodies in world sport".

Peters is an internal appointment. He first joined the IPC in March 2015 as chief of staff and acting director of the membership engagement department. He was appointed chief operating officer in July 2018.

“With the IPC celebrating its 30th anniversary this year, it is important to recognise that we are part of a lasting legacy, comprised of immensely dedicated and talented individuals from around the globe," said Dr. Peters.

"It is also important to recognise this new and exciting era facing the IPC, one that requires a meaningful shift in how we do business.

“What the IPC has achieved during its first three decades has been absolutely incredible, and I am thrilled about what more we can do in the Paralympic Movement together in the years to come.”

Peters' appointment comes as the IPC launched a new brand identity as part of a wider strategy to make the Paralympic brand "more impactful and meaningful to a global audience".

The new brand narrative – Change Starts with Sport – has been created to better communicate the transformational impact the Paralympic Movement has on society.

The Agitos, the Paralympic symbol, has also been redrawn and recoloured in order to future-proof it for a digital-age – the first overhaul the iconic logo has undergone since its launch in 2004.

“The Paralympic brand has the potential to be one of the most transformational and powerful on earth, impacting and improving the lives of the world’s one billion persons with disabilities," said Craig Spence, the IPC’s chief marketing and communications officer.

“To achieve this, it is important that more people are exposed to and engage with the Paralympic Movement, understand its purpose and recognise its transformational impact in changing the world for the better.

“As part of our new brand strategy, we have refreshed our look and developed a clearer narrative that globally positions the IPC vision to make for a more inclusive world through Para sport.

"Going forward, we will make more of our challenger brand status and the authentic down-to-earth approach that has got us to where we are today.

"We will be bold in all our activities, disrupting the norm if needed to initiate change.

"Finally, we will make more of the uplifting stories the Paralympic Movement has to offer and, like our athletes, be relentless in everything that we do.

“By adopting this ambitious strategy in the run-up to the Tokyo 2020 Paralympic Games and beyond, we hope to work closer with our members, broadcasters, commercial and strategic partners in order to make our world a better place for all.”


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13 May 2020
ISPA Conference and Expo rescheduled to help industry focus on reopening preparations
The International Spa Association (ISPA) has announced it has rescheduled and relocated the 30th annual ISPA Conference and Expo.
13 May 2020
We Work Well launches web-based meeting platform for digital buyers event
Due to the COVID-19 crisis, a plethora of industry events and conferences have been cancelled and rescheduled to avoid risk the spread of the virus.
01 May 2020
Gerry Bodeker, Marc Cohen and Anna Bjurstam to speak at virtual International Ayurveda and Yoga Conference
Spa brand Subtle Energies has announced that this year’s International Ayurveda and Yoga Conference will be hosted online with free entry for all.
29 Apr 2020
Belgin Aksoy says COVID-19 is a wakeup call
In the era of coronavirus and lockdown, people all around the world are turning to wellness for support and comfort. On 13 June 2020 the ninth annual Global Wellness Day will be hosted to emphasise the importance of wellness and taking care of ourselves.
24 Apr 2020
Euphoria launches five-week virtual retreat inspired by Greek mythology
Holistic Greek destination spa, Euphoria, has announced the launch of a free five-week immersive virtual retreat inspired by Greek mythology and the five elements.
20 Apr 2020
Fourth World Wellness Weekend aims to draw more people to the wellness cause
This year’s fourth World Wellness Weekend (WWW) is aiming to shake up perceptions of wellness and help incorporate wellness into more people’s routines.
18 Apr 2020
HOTel&SPA 2020 cancelled – next event will be May 2021
Vladi Kovanic, director of VK Organisation – organiser of Forum HOTel&SPA – has cancelled the event for 2020.
31 Mar 2020
Expo 2020 Dubai likely to postpone until 2021 due to COVID-19 outbreak
Expo 2020 Dubai has announced that it will likely postpone the event by a year in the wake of the COVD-19 outbreak.
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