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Tuesday 26 May 2020
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18 Oct 2019
FIBO reveals details for Southeast Asia event: Singapore picked as host

The first-ever FIBO Southeast Asia fitness event will be held in Singapore next year.

Taking place at the iconic Marina Bay Sands from 24 to 26 September 2020, FIBO SEA will bring together fitness brands, manufacturers, distributors, buyers and trainers from across the region – as well as from leading global markets.

The event has been launched to cater for the booming Southeast Asian economy, which is expected to grow at a yearly average of 5.2 per cent from 2018 to 2022 and to become the fourth largest single market in the world by 2030 – after the US, China, and the European Union.

According to Ernst & Young (EY), the region is in a "demographic sweet spot" with a youthful workforce and generous consumer base of more than 659 million people.

The fitness market in the region generates an estimated combined revenue of US$1.5bn per year.

There is huge scope for growth as the demand for fitness offerings is rising – due to an expanding middle class and growing health awareness – but penetration rates remain low. In Singapore, the membership penetration rate is currently 5.8 per cent – significantly higher than the rest of the market, which includes Thailand (0.5 per cent), Indonesia (0.18 per cent), Philippines (0.53 per cent), Malaysia (1.04 per cent), and Vietnam (0.50 per cent).

“FIBO Southeast Asia is positioned as the strategic business platform for international brands to serve the growing fitness and wellness community in this region," said Michelle Lim, managing director of Reed Exhibitions Singapore, Indonesia and Malaysia.

"With Singapore’s international appeal as a green and sustainable city, strategic location and easy access to high-growth markets in Southeast Asia, the trade exhibition and conference will be the place to be seen at this annual industry gathering."

FIBO SEA is organised by Reed Exhibitions Singapore in collaboration with Reed Exhibitions Deutschland, the organiser of FIBO in Cologne, which will leverage its international network and know-how in the fitness and wellness sector.

"As a global brand we provide access to the most dynamic and important fitness markets worldwide," says Hans-Joachim Erbel, CEO of Reed Exhibitions Deutschland, the organiser of FIBO in Germany.

"Southeast Asia is one of the fastest-growing regions in our industry and holds a vast potential for our exhibitors.

FIBO is the world’s largest international trade fair for fitness, wellness and health. The "original" FIBO Cologne event attracts around 1,100 companies and 145,000 trade and private visitors from nearly 140 countries.

In recent years, FIBO has expanded its global footprint with FIBO shows in China, Mexico, Africa and the US.


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13 May 2020
ISPA Conference and Expo rescheduled to help industry focus on reopening preparations
The International Spa Association (ISPA) has announced it has rescheduled and relocated the 30th annual ISPA Conference and Expo.
13 May 2020
We Work Well launches web-based meeting platform for digital buyers event
Due to the COVID-19 crisis, a plethora of industry events and conferences have been cancelled and rescheduled to avoid risk the spread of the virus.
01 May 2020
Gerry Bodeker, Marc Cohen and Anna Bjurstam to speak at virtual International Ayurveda and Yoga Conference
Spa brand Subtle Energies has announced that this year’s International Ayurveda and Yoga Conference will be hosted online with free entry for all.
29 Apr 2020
Belgin Aksoy says COVID-19 is a wakeup call
In the era of coronavirus and lockdown, people all around the world are turning to wellness for support and comfort. On 13 June 2020 the ninth annual Global Wellness Day will be hosted to emphasise the importance of wellness and taking care of ourselves.
24 Apr 2020
Euphoria launches five-week virtual retreat inspired by Greek mythology
Holistic Greek destination spa, Euphoria, has announced the launch of a free five-week immersive virtual retreat inspired by Greek mythology and the five elements.
20 Apr 2020
Fourth World Wellness Weekend aims to draw more people to the wellness cause
This year’s fourth World Wellness Weekend (WWW) is aiming to shake up perceptions of wellness and help incorporate wellness into more people’s routines.
18 Apr 2020
HOTel&SPA 2020 cancelled – next event will be May 2021
Vladi Kovanic, director of VK Organisation – organiser of Forum HOTel&SPA – has cancelled the event for 2020.
31 Mar 2020
Expo 2020 Dubai likely to postpone until 2021 due to COVID-19 outbreak
Expo 2020 Dubai has announced that it will likely postpone the event by a year in the wake of the COVD-19 outbreak.
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