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Thursday 22 August 2019
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09 Aug 2019
Own the Ride looks to inspire more people to take up cycling ahead of UCI world championships

A legacy campaign looks to utilise the forthcoming 2019 UCI Road World Championships and attract more people to take up cycling.

The Own the Ride project, created jointly by British Cycling and Sport England, has been designed to engage people with the UCI event and encourage them to create their own opportunities to be active through cycling.

The world championships will take place in Yorkshire from 22 to 29 September – the first time the competition will have been held on British soil in 37 years.

Own the Ride looks to benefit from the increased interest in cycling created by the event and includes initiatives which will reach out to people of all ages and abilities, including a partnership with Motitech – motivating older people and those with dementia to engage in more physical activity.

“We’ve worked hard alongside Sport England to guarantee that anyone, anywhere can Own the Ride and feel a real affinity with cycling before, during and after the road world championships," said British Cycling CEO British Cycling.

“Whether they’re a fan cheering on the world’s elite on the roadside, watching at home, a local authority, or indeed, a rider from the Great Britain Cycling Team, we are looking for people to Own the Ride and embrace cycling in any way they choose.”

The nationwide campaign was unveiled in South Yorkshire, with the showcasing of the first major legacy investment into cycling facilities linked to the UCI championships – the Doncaster Cycle Track –

Doncaster Cycle Track is a 1km-long, 6m-wide traffic-free circuit for cyclists of all ages and abilities expected to attract over 40,000 visitors in its first year alone.

Featuring the world’s only man-made cobbled climb, the cycle track will host the UCI junior women’s road race and men’s under-23 road race on 27 September.

The facility was funded by Doncaster Council and a grant from the £15m Places to Ride programme, delivered in partnership with the DCMS, Sport England and British Cycling.

The programme supports the development of new (and improvements to) cycling facilities in England.


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12 Aug 2019
Beijing 2008 legacy has 'inspired millions' – will dovetail with 2022 Winter Games
The Beijing 2008 Olympic Games has resulted in a 'massive increase' in sports participation among the Chinese population.
07 Aug 2019
MPs to press cricket chiefs over World Cup legacy plans
Members of Parliament will quiz cricket chiefs over their plans to capitalise on England's recent World Cup triumph.
05 Aug 2019
ukactive National Summit to position physical activity as critical to health policy
This year's ukactive National Summit will discuss plans to shape the future of public health, the workplace and the high street.
02 Aug 2019
FIFA to expand Women's World Cup to 32 teams
The success of the recent Women's World cup – and the resulting increase in interest in women's football – has led the world governing body FIFA to expand the number of teams taking part in the tournament from 24 to 32.
01 Aug 2019
ISPA to host Talent Symposium and Resource Partner Summit in 2020
The International SPA Association (ISPA) has announced the addition of the ISPA Talent Symposium and ISPA Resource Partner Summit, taking place 14-15 April 2020 at The Ritz-Carlton, Bacara in Santa Barbara, California.
01 Aug 2019
Kristen Bell to speak at Bold 2019
Digital wellness platform Mindbody has announced that actress and entrepreneur Kristen Bell will deliver a keynote speech at the 2019 edition of its Bold conference.
31 Jul 2019
FHT reveals details of 2019 conference
The Federation of Holistic Therapists (FHT) has released details of this year's conference, which will take place on 29 November at The King's Fund in London's Cavendish Square, and will focus on research, best practice and positive body image.
30 Jul 2019
Birmingham 2022 branding and logo revealed
The Birmingham 2022 Commonwealth Games Organising Committee (Birmingham2022) has revealed the brand identity and logo for the event.
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