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Thursday 22 August 2019
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30 Jul 2019
Birmingham 2022 branding and logo revealed

The Birmingham 2022 Commonwealth Games Organising Committee (Birmingham2022) has revealed the brand identity and logo for the event.

Launched three years to the day until the opening ceremony, the brand vision has been built around the theme of ‘a Games for Everyone’.

The branding will form part of efforts to take advantage of what city officials have called the "most significant opportunity it has ever had to showcase the region to a global audience".

The logo has been co-created with people from the region through a series of roadshows, workshops, focus groups and conversations held over the last year. The brand connects key West Midlands destinations – many of which will host events during the Games – bringing their locations together to create the ‘B’ shaped design.

“On this day, in three years’ time, millions of people from across the globe will join us in celebrating the opening of the Birmingham 2022 Commonwealth Games, which is why it will provide a once-in-a-lifetime opportunity to truly put this city and vibrant region on the map," said Ian Reid, Birmingham 2022 CEO.

"Birmingham 2022 will also be a showcase for everything that’s great about this region; the culture, the food and, most importantly, the people that live here. We’re creating the Games for everyone and we’re already collaborating with local people to help make that vision a reality.”

The Games will see 6,500 athletes and team officials from 71 different nations flock to Birmingham and the West Midlands.


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12 Aug 2019
Beijing 2008 legacy has 'inspired millions' – will dovetail with 2022 Winter Games
The Beijing 2008 Olympic Games has resulted in a 'massive increase' in sports participation among the Chinese population.
09 Aug 2019
Own the Ride looks to inspire more people to take up cycling ahead of UCI world championships
A legacy campaign looks to utilise the forthcoming 2019 UCI Road World Championships and attract more people to take up cycling.
07 Aug 2019
MPs to press cricket chiefs over World Cup legacy plans
Members of Parliament will quiz cricket chiefs over their plans to capitalise on England's recent World Cup triumph.
05 Aug 2019
ukactive National Summit to position physical activity as critical to health policy
This year's ukactive National Summit will discuss plans to shape the future of public health, the workplace and the high street.
02 Aug 2019
FIFA to expand Women's World Cup to 32 teams
The success of the recent Women's World cup – and the resulting increase in interest in women's football – has led the world governing body FIFA to expand the number of teams taking part in the tournament from 24 to 32.
01 Aug 2019
ISPA to host Talent Symposium and Resource Partner Summit in 2020
The International SPA Association (ISPA) has announced the addition of the ISPA Talent Symposium and ISPA Resource Partner Summit, taking place 14-15 April 2020 at The Ritz-Carlton, Bacara in Santa Barbara, California.
01 Aug 2019
Kristen Bell to speak at Bold 2019
Digital wellness platform Mindbody has announced that actress and entrepreneur Kristen Bell will deliver a keynote speech at the 2019 edition of its Bold conference.
31 Jul 2019
FHT reveals details of 2019 conference
The Federation of Holistic Therapists (FHT) has released details of this year's conference, which will take place on 29 November at The King's Fund in London's Cavendish Square, and will focus on research, best practice and positive body image.
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