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Tuesday 23 April 2024
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25 Jul 2019
Cricket World Cup legacy: one million children activated during seven-week tournament

The Cricket World Cup is set to provide English cricket a participation boost, as the tournament's legacy programmes saw more than one million children aged five to 12 connect with the sport during the competition.

The seven-week tournament – which concluded in July with an unforgettable final between England and New Zealand – was hosted in partnership by The England and Wales Cricket Board (ECB) and the International Cricket Council (ICC).

The partners have now hailed the event's legacy plans, which were designed to ensure young people "fall in love with cricket" – creating the next generation of players.

Legacy plans included involving thousands of schools across the England in Kwik Cricket competitions and games organised by the Chance To Shine charity – an initiative which engaged more than 700,000 children and 12,000 teachers in the sport.

More than 12,000 children were also given the unique opportunity to experience the spectacle of live international cricket, thanks to an initiative to provide young people with free tickets to World Cup games.

To ensure clubs continue to benefit from the increased interest in the sport, ECB has made a multi-million-pound investment directly into clubs through the World Cup Small Grants Scheme.

The scheme has already helped 3,000 recreational clubs throw open their doors throughout the tournament, giving over 80,000 young people the opportunity to be introduced to the sport.

ECB will continue to build on the momentum from the tournament and grow the game through a variety of initiatives including its introductory All Stars Cricket programme for five to eight-year olds.

To accompany this, later this year the ECB will launch a major new schools strategy with the aim of doubling cricket participation in primary schools – bringing cricket to the playgrounds and playing fields of schools across England and Wales.

ECB will also invest £20m to transform the women’s and girls’ game, creating a clear pathway from young girls playing All Stars Cricket to the England cricket team.

“We set ourselves the ambitious target of connecting with one million young people and we are delighted to have met our goal ahead of time," said ECB chief executive officer, Tom Harrison.

“This has only been possible thanks to the hard work of people right across the game. Our five-year strategy, Inspiring Generations, will build on this as we look to continue to grow the game and engage more young people in the sport.”


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19 Apr 2024
Galgorm Resort gears up to host UK Aufguss Championships next week
UK sauna enthusiasts will converge at Galgorm Resort in Northern Ireland next week for the highly anticipated second annual UK Aufguss Championships.
27 Mar 2024
Thailand's first lady attends APSWC Awards ceremony recognising industry excellence
The Asia Pacific Spa & Wellness Coalition (APSWC) recently marked another year of industry achievement with a prestigious awards ceremony held during the 2024 APSWC Round Table event in Bangkok, Thailand.
08 Mar 2024
Global Wellness Day 2024 to champion reconnecting with nature
Global Wellness Day (GWD) is set to mark its 13th annual celebration on 8 June 2024, under the theme #MagentaNature, emphasising the vital connection between humanity and the natural world.
04 Mar 2024
SHA Wellness receives top accolade at 2024 World Spa and Wellness Awards
Eight of the world’s leading spa operations were honoured at the annual World Spa and Wellness Awards during a glamorous ceremony held in London over the weekend.
01 Mar 2024
Second edition of UK Aufguss Championships set to heat up Galgorm Resort
The ancient art of aufguss will be celebrated this April with the Second UK Aufguss Championships at destination spa and hotel Galgorm Resort in Northern Ireland.
06 Feb 2024
Canyon Ranch announces Enchant at The Ranch wellness festival
Destination wellness brand Canyon Ranch will host the first edition of its beauty and wellness festival, called Enchant at Canyon Ranch, from 17 to 21 March at its Tucson resort and spa in Arizona.
10 Jan 2024
Spas of America unveils Top 100 Spas of 2023, Spa at Séc-he lands first place
Spa and wellness travel website Spas of America has unveiled its Top 100 Spas of 2023, with The Spa at Séc-he in downtown Palm Springs, California, taking the top spot.
20 Dec 2023
We Work Well unveils 2024 event schedule for fitness, wellness and hospitality industries
International hosted buyer event company We Work Well (WWW) has confirmed dates and locations for its 2024 conference calendar.
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Diary dates
22-24 Apr 2024
UK Aufguss Championships
Galgorm Resort
York
23-25 Apr 2024
ISPA Conference 2024
Phoenix Convention Center
Phoenix
United States
28-30 Apr 2024
Spa Life Scotland
Radisson Blu Hotel
Glasgow
08-08 May 2024
Hospitality Design Conference
Hotel Melià
Milano
Italy
10-12 May 2024
Asia Pool & Spa Expo
China Import & Export Fair Complex
Guangzhou
China
13-16 May 2024
W3Spa EMEA
Conrad Chia Laguna Sardinia
Italy
14 May 2024
2024 Wellness Real Estate & Communities Symposium
JPMorgan Chase Headquarters
New York City
United States
18-22 May 2024
Eco Resort Network
The Ravenala Attitude Hotel
Mauritius
23-24 May 2024
European Health Prevention Day
Large Hall of the Chamber of Commerce (Erbprinzenpalais)
Wiesbaden
Germany
30-30 May 2024
Forum HOTel&SPA
Four Seasons Hotel George V
Paris
France
30 May - 02 Jun 2024
Rimini Wellness
Rimini Exhibition Center
Rimini
Italy
06-07 Jun 2024
World Sauna Forum 2024
Sataman Viilu
Jyväskylä
Finland
08-08 Jun 2024
Global Wellness Day
Worldwide
Various
11-13 Jun 2024
World Festival
Raffles City Convention Centre
Singapore
Singapore
more diary dates
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