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Tuesday 07 July 2020
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25 Jul 2019
Cricket World Cup legacy: one million children activated during seven-week tournament

The Cricket World Cup is set to provide English cricket a participation boost, as the tournament's legacy programmes saw more than one million children aged five to 12 connect with the sport during the competition.

The seven-week tournament – which concluded in July with an unforgettable final between England and New Zealand – was hosted in partnership by The England and Wales Cricket Board (ECB) and the International Cricket Council (ICC).

The partners have now hailed the event's legacy plans, which were designed to ensure young people "fall in love with cricket" – creating the next generation of players.

Legacy plans included involving thousands of schools across the England in Kwik Cricket competitions and games organised by the Chance To Shine charity – an initiative which engaged more than 700,000 children and 12,000 teachers in the sport.

More than 12,000 children were also given the unique opportunity to experience the spectacle of live international cricket, thanks to an initiative to provide young people with free tickets to World Cup games.

To ensure clubs continue to benefit from the increased interest in the sport, ECB has made a multi-million-pound investment directly into clubs through the World Cup Small Grants Scheme.

The scheme has already helped 3,000 recreational clubs throw open their doors throughout the tournament, giving over 80,000 young people the opportunity to be introduced to the sport.

ECB will continue to build on the momentum from the tournament and grow the game through a variety of initiatives including its introductory All Stars Cricket programme for five to eight-year olds.

To accompany this, later this year the ECB will launch a major new schools strategy with the aim of doubling cricket participation in primary schools – bringing cricket to the playgrounds and playing fields of schools across England and Wales.

ECB will also invest £20m to transform the women’s and girls’ game, creating a clear pathway from young girls playing All Stars Cricket to the England cricket team.

“We set ourselves the ambitious target of connecting with one million young people and we are delighted to have met our goal ahead of time," said ECB chief executive officer, Tom Harrison.

“This has only been possible thanks to the hard work of people right across the game. Our five-year strategy, Inspiring Generations, will build on this as we look to continue to grow the game and engage more young people in the sport.”


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01 Jun 2020
Global Wellness Day 2020 to be celebrated in over 150 countries via 24-hour live stream
Due to the global pandemic, there has been a renewed focus on health and a spotlight shone on wellness. On 13 June 2020 the ninth annual Global Wellness Day will be hosted using a 24-hour live stream to highlight the importance of wellness.
13 May 2020
ISPA Conference and Expo rescheduled to help industry focus on reopening preparations
The International Spa Association (ISPA) has announced it has rescheduled and relocated the 30th annual ISPA Conference and Expo.
13 May 2020
We Work Well launches web-based meeting platform for digital buyers event
Due to the COVID-19 crisis, a plethora of industry events and conferences have been cancelled and rescheduled to avoid risk the spread of the virus.
01 May 2020
Gerry Bodeker, Marc Cohen and Anna Bjurstam to speak at virtual International Ayurveda and Yoga Conference
Spa brand Subtle Energies has announced that this year’s International Ayurveda and Yoga Conference will be hosted online with free entry for all.
29 Apr 2020
Belgin Aksoy says COVID-19 is a wakeup call
In the era of coronavirus and lockdown, people all around the world are turning to wellness for support and comfort. On 13 June 2020 the ninth annual Global Wellness Day will be hosted to emphasise the importance of wellness and taking care of ourselves.
24 Apr 2020
Euphoria launches five-week virtual retreat inspired by Greek mythology
Holistic Greek destination spa, Euphoria, has announced the launch of a free five-week immersive virtual retreat inspired by Greek mythology and the five elements.
20 Apr 2020
Fourth World Wellness Weekend aims to draw more people to the wellness cause
This year’s fourth World Wellness Weekend (WWW) is aiming to shake up perceptions of wellness and help incorporate wellness into more people’s routines.
18 Apr 2020
HOTel&SPA 2020 cancelled – next event will be May 2021
Vladi Kovanic, director of VK Organisation – organiser of Forum HOTel&SPA – has cancelled the event for 2020.
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