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Sunday 20 October 2019
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20 Jun 2019
Wimbledon tennis championship creates virtual Andy Murray fan experience

Tennis fans visiting this year's Wimbledon championships will be offered an opportunity to practise on Centre Court alongside Andy Murray – in virtual reality.

The "Champion’s Rally" will form part of an enlarged Fan Experience at this year's Championships.

Allowing fans to step into a VR experience and play tennis in both the digital and physical worlds, Champions Rally will see players aiming to hit five targets positioned over the famous Centre Court net in order to measure their speed and accuracy, encouraged by Andy Murray.

Available to all attendees at The Championships 2019, the difficulty of the game increases as players progress through the game before receiving a score at the end.

It is the centrepiece of the new Fan Experience, which has been designed around the theme of ‘Tennis in an English Garden’.

In addition to participating in the Champion’s Rally, all Wimbledon fans will be able to relax in the hammock house and bespoke seating area, complete with charge points for phones and complimentary sunglass cleaning.

The Fan Experience has been set up by financial services giant American Express, to kick off a new multi-year partnership it has signed with The All England Lawn Tennis Club to become the Official Payment Partner of The Championships.

"I’m excited to be working with American Express ahead of my return to the tour," Murray said.

"I had good fun working on Champion’s Rally and I’m looking forward to seeing everyone have a go on Centre Court – so long as they don’t beat my score."

Deborah Curtis, vice president of Global Experiences and Partnerships for American Express, added: “Our partnership with Wimbledon is an important example of how we’re backing customers and tennis fans around the globe with unique experiences and benefits.

"Building on our heritage of supporting tennis in the US, this partnership will be supported by a 360-degree marketing campaign.

"We’re also excited to leverage the partnership at a B2B level, supporting our small merchants in the Wimbledon area and bringing a pop-up activation to several of our UK corporate clients, so they can truly immerse themselves in the experience of the Championships."


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18 Oct 2019
FIBO reveals details for Southeast Asia event: Singapore picked as host
The first-ever FIBO Southeast Asia fitness event will be held in Singapore next year.
16 Oct 2019
Planning application submitted for Birmingham's £70m Commonwealth Games stadium
Proposals for the redevelopment of the Alexander Stadium in Birmingham have been submitted to the city council’s planning department.
16 Oct 2019
Noel Asmar Group launches new textile recycling initiative for hotels and spas
Uniform manufacturer Noel Asmar Group has launched a new sustainability initiative, Hospitality Lifecycle, a textile recycling programme for hotels and spas.
15 Oct 2019
Seth Mattison to deliver keynote at first ISPA Talent Symposium
The International Spa Association (ISPA) has announced Seth Mattison, an international expert on workforce trends and strategy, as its keynote speaker at the ISPA Talent Symposium which is taking place on 15 April 2020.
15 Oct 2019
GWI report: global physical activity sector worth US$828bn
The physical activity economy is now a US$828bn (€752bn, £655bn) market – and its value is expected to grow further to US$1.1tn (€1tn, £870bn) by 2023.
14 Oct 2019
CIDESCO announces new board appointments at 67th World Congress
CIDESCO International, the standards setter for the global spa and beauty industries, has announced that Sandy Fuhr has been elected as its new president.
11 Oct 2019
Three rising stars named winners of Future Fit Training's Legacy Award
Three health and fitness industry professionals at the beginning of their careers have shared the spoils of a £75,000 achievement award created by Future Fit Training.
10 Oct 2019
Don Quixote, suffragettes and puppets who come to life: Aufguss World Championships get creative
For the first time, a woman has been crowned top aufguss master in the world at the Aufguss World Championships, held last month at the newly built Spa Berendonck in The Netherlands.
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Diary dates
18-20 Oct 2019
Global Thermal Think Tank
Ueda-jo Castle
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Japan
20-23 Oct 2019
(Spas of Central Europe) SPA-CE Experience
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20-30 Oct 2019
World Leisure Expo & Forum
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Women in Wellness Leadership Conference
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International Federation (IF) Forum
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Switzerland
29-31 Oct 2019
Mediterranean Resort & Hotel Real Estate Forum (MR&H)
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Greece
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IOG Saltex
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United Kingdom
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ukactive National Summit
Queen Elizabeth II Centre
Westminster
United Kingdom
03-04 Nov 2019
The International Congress of Esthetics and Spa - Miami
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Miami
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03-06 Nov 2019
SPATEC Fall North America
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04-08 Nov 2019
Hot Springs Connection Conference
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Palm/Desert Hot Springs
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MIOFF Russia Fitness Week
Expocentre, pav. 7
Moscow
Russia
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National Spa Week
Nationwide, UK
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SIBEC Europe
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