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Sunday 20 October 2019
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16 Jun 2019
The future of medical spas explored in first-ever Swiss Medical Spa & Hospitality Think Tank

The EHL Swiss School of Tourism and Hospitality (SSTH) hosted the first Swiss Medical Spa & Hospitality Think Tank on 6 June 2019 in Chur-Passugg, Switzerland.

This one-day forum saw leading industry experts, academics and students come together to compile the status quo, reflect on examples of best practice and identify areas of potential for the future when combining new medical and spa trends in the hospitality industry.

With self-care and wellbeing becoming increasingly high-profile topics, the demand for medical services in the hospitality and tourism sectors is growing.

“Growth in the global medical spa market is driven by the increasing number of aesthetic medicine and cosmetic treatment options for beauty enhancement, and by the growth in wellness trends among developed nations,” said CV Wijeratne, head of spa & wellness management majory at SSTH. “The rise in medical tourism in developing economies like India, China and Brazil is also expected to be a driver of growth.”

Delving deeper, the Think Tank speakers revealed that the demand for hospitality expertise and talent is also felt in the provision of traditional medical treatments.

As Dr Peter Yesawich of Brown Legacy Group explained, it is the orientation towards the guest experience inherent in hospitality – or indeed the patient experience in this case – that lies behind the “Mother Standard” of care practiced at Cancer Treatment Centers of America.

This same holistic approach, striving to optimise the guest experience at each touchpoint, has enabled Lisa Clarke of the Destination Medical Center’s Economic Development Agency to overhaul the infrastructure surrounding Mayo Clinic in Rochester, Minnesota, US.

The clinic itself had an outstanding reputation but lacked hoteliers to provide a safe haven between treatments and an accessible, engaging environment to detract from the physical and emotional burden of undergoing treatment.

Further expert input was received from: Dr Radesh Palikurthi of the University of Memphis, who spoke on ‘Outbound Health and Wellness Tourism Destination Choice by U.S. Consumers: A Trade-off Analysis of the Significant Decision Factors’; Dr Ali Poorani of the University of Delaware, who spoke on ‘Hospitality Associates for Research & Training: Marketing & Sensory Evaluations; Dr Frederick J De Micco of the University of Delaware and CV Wijeratne of SSTH presented research and an expert panel on ‘Bridging Healthcare to Hospitality (H2H)’.

Forming a panel, the speakers then discussed the key forces driving change and opportunities in the global health, spa and wellness, medical and hospitality industry, as well as potential components of a corresponding curriculum.

SSTH managing director Michael Hartmann has developed a Swiss Professional Degree programme with an option to major in Spa & Wellness Management that not only conveys functional management expertise, but also strengthens soft skills.

“People want an experience. People want all of their senses to be stimulated,” he said. “People want us to build on their childhood imprints. This is particularly relevant for health and wellbeing tourism, where guests have very specific expectations and needs. The medical and hospitality fields are connecting their expertise to provide patients and guests with a higher quality experience on all aspects.”



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18 Oct 2019
FIBO reveals details for Southeast Asia event: Singapore picked as host
The first-ever FIBO Southeast Asia fitness event will be held in Singapore next year.
16 Oct 2019
Planning application submitted for Birmingham's £70m Commonwealth Games stadium
Proposals for the redevelopment of the Alexander Stadium in Birmingham have been submitted to the city council’s planning department.
16 Oct 2019
Noel Asmar Group launches new textile recycling initiative for hotels and spas
Uniform manufacturer Noel Asmar Group has launched a new sustainability initiative, Hospitality Lifecycle, a textile recycling programme for hotels and spas.
15 Oct 2019
Seth Mattison to deliver keynote at first ISPA Talent Symposium
The International Spa Association (ISPA) has announced Seth Mattison, an international expert on workforce trends and strategy, as its keynote speaker at the ISPA Talent Symposium which is taking place on 15 April 2020.
15 Oct 2019
GWI report: global physical activity sector worth US$828bn
The physical activity economy is now a US$828bn (€752bn, £655bn) market – and its value is expected to grow further to US$1.1tn (€1tn, £870bn) by 2023.
14 Oct 2019
CIDESCO announces new board appointments at 67th World Congress
CIDESCO International, the standards setter for the global spa and beauty industries, has announced that Sandy Fuhr has been elected as its new president.
11 Oct 2019
Three rising stars named winners of Future Fit Training's Legacy Award
Three health and fitness industry professionals at the beginning of their careers have shared the spoils of a £75,000 achievement award created by Future Fit Training.
10 Oct 2019
Don Quixote, suffragettes and puppets who come to life: Aufguss World Championships get creative
For the first time, a woman has been crowned top aufguss master in the world at the Aufguss World Championships, held last month at the newly built Spa Berendonck in The Netherlands.
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Diary dates
18-20 Oct 2019
Global Thermal Think Tank
Ueda-jo Castle
Ueda
Japan
20-23 Oct 2019
(Spas of Central Europe) SPA-CE Experience
Grand Hotel Rogaska Resort
Rogaška Slatina
Slovenia
20-30 Oct 2019
World Leisure Expo & Forum
Hangzhou International Expo Center
Hangzhou
China
28 Oct 2019
Women in Wellness Leadership Conference
The Waterfront Beach Resort Hotel
Huntington Beach
United States
28-30 Oct 2019
International Federation (IF) Forum
Hotel Royal Savoy
Lausanne
Switzerland
29-31 Oct 2019
Mediterranean Resort & Hotel Real Estate Forum (MR&H)
Hilton Athens
Athens
Greece
30-31 Oct 2019
IOG Saltex
NEC
Birmingham
United Kingdom
31 Oct 2019
ukactive National Summit
Queen Elizabeth II Centre
Westminster
United Kingdom
03-04 Nov 2019
The International Congress of Esthetics and Spa - Miami
Hyatt Regency Hotel Miami & James L. Knight Center
Miami
United States
03-06 Nov 2019
SPATEC Fall North America
Four Seasons Resort and Club
Dallas
United States
04-08 Nov 2019
Hot Springs Connection Conference
Miramonte Indian Wells Resort and Spa
Palm/Desert Hot Springs
United States
04-08 Nov 2019
MIOFF Russia Fitness Week
Expocentre, pav. 7
Moscow
Russia
04-11 Nov 2019
National Spa Week
Nationwide, UK
05-08 Nov 2019
SIBEC Europe
The Westin Dragonara Resort
St. Julians
Malta
more diary dates
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