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Friday 21 February 2020
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15 May 2019
BaseballSoftballUK looks for lasting legacy from MLB's London series

BaseballSoftballUK is hoping to use this year's Major League Baseball (MLB) London Series to give the sport a push and increase its popularity across the country.

The development agency for baseball and softball will help organise events and activities designed to create a lasting legacy from the two games in June, the first MLB regular season matches ever to be held in Europe.

Activities will run from late May through to September, using the games between the New York Yankees and Boston Red Sox – to be played at London Stadium on 29 and 30 June – as a centrepiece.

Many of the legacy events around the Mitel & MLB Present London Series 2019 will take place at the Farnham Park Baseball and Softball Complex near Slough, built by BaseballSoftballUK and opened in 2013 as the UK’s only purpose-built complex for the two sports.

Other events will take place at the Community Track next to London Stadium.

According to BaseballSoftballUK CEO John Boyd, the legacy events will be designed to increase awareness of baseball and softball, encourage participation in the two sports – especially by children and young people – and enhance fan engagement.

“MLB coming to London is a substantial opportunity for our sports," Boyd said.

"We are thrilled that MLB has chosen this country to host the games and excited about the interest generated by the Mitel & MLB Present London Series 2019 and associated activities.

"Together, they should turbocharge interest in the sports among fans and potential new players alike.”

One of the first London Series legacy events will be MLB’s Coach Development Programme, scheduled for the weekend of 25-26 May at Farnham Park and designed to upskill British baseball and softball coaches.

Around 30 UK-based coaches, many of whom coach in BaseballSoftballUK’s Academy and High Performance Academy programmes, are expected to attend, and will receive expert instruction delivered by MLB’s European Development Team.

For more information and a full schedule of the legacy events, click here for the BaseballSoftballUK website.

• To read a full-length article on BaseballSoftballUK's plans to double participation in the sport, published in 2016, click here for Sports Management issue 124.


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20 Feb 2020
Sweat 2020: ukactive announces two new reports as part of Business Intelligence service
ukactive has launched two major new reports as part of its Business Intelligence service.
20 Feb 2020
Sweat 2020 event kicks off, charting the UK's boutique fitness market
The annual Sweat event kicks off in London today (20 February), offering the UK's fitness industry a platform to discuss the future trends within the thriving boutique sector.
19 Feb 2020
ISPA Talent Symposium will offer professional one-on-one coaching sessions
ISPA has announced the addition of private coaching sessions for attendees at the upcoming ISPA Talent Symposium.
14 Feb 2020
Sweat 2020: new report to offer fresh insight into impact of multi-operator gym memberships
A report outlining membership habits and retention in the fitness sector will be released at the Sweat 2020 event next week.
06 Feb 2020
Create a culture of ‘productive generosity’: ISPA keynote to explain how
American psychologist Adam Grant has been announced as a keynote speaker for the 2020 ISPA Conference and Expo, scheduled for 14-16 October 2020.
04 Feb 2020
GBWE partners with Hutchinson Consulting and Contento Marketing
US-based wellness event Global Beauty and Wellness Exchange (GBWE) has announced a partnership with Hutchinson Consulting and Contento Marketing with the aim of bringing new buyers to the tenth annual event.
03 Feb 2020
Major step forward for Birmingham 2022 plans as £72m Alexander Stadium revamp is approved
Detailed plans for the redevelopment of Alexander Stadium in Birmingham have been approved, marking a major milestone in the preparations for the 2022 Commonwealth Games.
03 Feb 2020
New ‘Together’ programme of events launched for ukactive members
Physical activity body ukactive is launching a new programme of regional events, aimed at providing a platform for the physical activity body and its members to discuss the key issues facing the sector.
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