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Diary Highlights
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09 Jul 2019
Inaugural We Work Well event gets positive feedback
While there is no shortage of spa events on the calendar these days, an impactful newcomer arrived on the scene this month: We Work Well, which hosted its first event at The Langham Hotel in Pasadena, California.
Founded by Monica Helmstetter and Lucy Hugo, the inaugural event drew 80 spa and wellness professionals to the buyers conference.
Helmstetter and Hugo formerly worked for Questex Media’s Spatec North America and American Spa magazine, and founded the event with a mission to bring wellness into every aspect of the event experience in order to “cultivate stronger and more authentic business relationships.”
“We recognise that there are many events in our industry, but we believe this new approach of merging business with wellness addresses current trends in the industry, as well as the changing needs of the spa professional,” said Hugo. “We felt that both buyers and vendors were ready for something new and different, an event that encourages authentic connections while optimising attendee wellbeing.”
While the event featured a framework similar to other buyer conferences, the We Work Well team managed to pack in a variety of interactive components, including expanded exercise, networking and even education features.
Mocktails, guided meditation, casual attire and walking meetings were just a few of the innovations; as part of the Give Well component, buyers and suppliers spent time working side by side to make stuffed animals and fleece blankets for sick children.
All attendees participated in a “state of the industry” exercise that I facilitated through my work with Wynne Business, surfacing challenges and opportunities both individually and in groups.
But the highlight of the event for many was when the entire delegation was divided into 11 teams for an Amazing Race-style scavenger hunt through the streets of Old Town Pasadena, with medals awarded to the top three teams at a sweaty group dinner, and proving that while spa folks are friendly, they can also be quite competitive!
“The feedback from out inaugural event has been very humbling, we are excited that our attendees loved our programme as much as we loved putting it together for them,” said Hugo. “We could not be prouder that we stuck to our message and provided an environment at The Langham that encouraged our attendees to connect in healthier ways, beyond traditional one-on-one meetings and networking activities.”
Aside from the positive feedback, Hugo reports that the event has helped to inspire many of the attendees: many are looking to add walk & talk meetings, wellness balls and stand-up desks, and to create give-back programmes and volunteer opportunities in the workplace.
“Most importantly,” said Hugo, “over 80 per cent of our attendees plan to close business with a buyer or supplier they met with in the next six months.”
Buyer Dawn Ferraro of JW Marriot Desert Springs commented that the event was “Truly the most impactful spa conference I have attended in my 21 years in spa. The journey these past few days was amazing, and the attention to detail was so impressive.”
The next We Work Well event will be held in 22-25 September at Dove Mountain in Tucson, Arizona.
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19 Apr 2024
Galgorm Resort gears up to host UK Aufguss Championships next week
UK sauna enthusiasts will converge at Galgorm Resort in Northern Ireland next week for the
highly anticipated second annual UK Aufguss Championships.
27 Mar 2024
Thailand's first lady attends APSWC Awards ceremony recognising industry excellence
The Asia Pacific Spa & Wellness Coalition (APSWC) recently marked another year of industry
achievement with a prestigious awards ceremony held during the 2024 APSWC Round Table
event in Bangkok, Thailand.
08 Mar 2024
Global Wellness Day 2024 to champion reconnecting with nature
Global Wellness Day (GWD) is set to mark its 13th annual celebration on 8 June 2024, under
the theme #MagentaNature, emphasising the vital connection between humanity and the
natural world.
04 Mar 2024
SHA Wellness receives top accolade at 2024 World Spa and Wellness Awards
Eight of the world’s leading spa operations were honoured at the annual World Spa and
Wellness Awards during a glamorous ceremony held in London over the weekend.
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01 Mar 2024
Second edition of UK Aufguss Championships set to heat up Galgorm Resort
The ancient art of aufguss will be celebrated this April with the Second UK Aufguss
Championships at destination spa and hotel Galgorm Resort in Northern Ireland.
06 Feb 2024
Canyon Ranch announces Enchant at The Ranch wellness festival
Destination wellness brand Canyon Ranch will host the first edition of its beauty and wellness
festival, called Enchant at Canyon Ranch, from 17 to 21 March at its Tucson resort and spa in
Arizona.
10 Jan 2024
Spas of America unveils Top 100 Spas of 2023, Spa at Séc-he lands first place
Spa and wellness travel website Spas of America has unveiled its Top 100 Spas of 2023, with
The Spa at Séc-he in downtown Palm Springs, California, taking the top spot.
20 Dec 2023
We Work Well unveils 2024 event schedule for fitness, wellness and hospitality industries
International hosted buyer event company We Work Well (WWW) has confirmed dates and
locations for its 2024 conference calendar.
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