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Diary Highlights
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20 Jun 2019
Wimbledon tennis championship creates virtual Andy Murray fan experience
Tennis fans visiting this year's Wimbledon championships will be offered an opportunity to practise on Centre Court alongside Andy Murray – in virtual reality.
The "Champion’s Rally" will form part of an enlarged Fan Experience at this year's Championships.
Allowing fans to step into a VR experience and play tennis in both the digital and physical worlds, Champions Rally will see players aiming to hit five targets positioned over the famous Centre Court net in order to measure their speed and accuracy, encouraged by Andy Murray.
Available to all attendees at The Championships 2019, the difficulty of the game increases as players progress through the game before receiving a score at the end.
It is the centrepiece of the new Fan Experience, which has been designed around the theme of ‘Tennis in an English Garden’.
In addition to participating in the Champion’s Rally, all Wimbledon fans will be able to relax in the hammock house and bespoke seating area, complete with charge points for phones and complimentary sunglass cleaning.
The Fan Experience has been set up by financial services giant American Express, to kick off a new multi-year partnership it has signed with The All England Lawn Tennis Club to become the Official Payment Partner of The Championships.
"I’m excited to be working with American Express ahead of my return to the tour," Murray said.
"I had good fun working on Champion’s Rally and I’m looking forward to seeing everyone have a go on Centre Court – so long as they don’t beat my score."
Deborah Curtis, vice president of Global Experiences and Partnerships for American Express, added: “Our partnership with Wimbledon is an important example of how we’re backing customers and tennis fans around the globe with unique experiences and benefits.
"Building on our heritage of supporting tennis in the US, this partnership will be supported by a 360-degree marketing campaign.
"We’re also excited to leverage the partnership at a B2B level, supporting our small merchants in the Wimbledon area and bringing a pop-up activation to several of our UK corporate clients, so they can truly immerse themselves in the experience of the Championships."
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19 Apr 2024
Galgorm Resort gears up to host UK Aufguss Championships next week
UK sauna enthusiasts will converge at Galgorm Resort in Northern Ireland next week for the
highly anticipated second annual UK Aufguss Championships.
27 Mar 2024
Thailand's first lady attends APSWC Awards ceremony recognising industry excellence
The Asia Pacific Spa & Wellness Coalition (APSWC) recently marked another year of industry
achievement with a prestigious awards ceremony held during the 2024 APSWC Round Table
event in Bangkok, Thailand.
08 Mar 2024
Global Wellness Day 2024 to champion reconnecting with nature
Global Wellness Day (GWD) is set to mark its 13th annual celebration on 8 June 2024, under
the theme #MagentaNature, emphasising the vital connection between humanity and the
natural world.
04 Mar 2024
SHA Wellness receives top accolade at 2024 World Spa and Wellness Awards
Eight of the world’s leading spa operations were honoured at the annual World Spa and
Wellness Awards during a glamorous ceremony held in London over the weekend.
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01 Mar 2024
Second edition of UK Aufguss Championships set to heat up Galgorm Resort
The ancient art of aufguss will be celebrated this April with the Second UK Aufguss
Championships at destination spa and hotel Galgorm Resort in Northern Ireland.
06 Feb 2024
Canyon Ranch announces Enchant at The Ranch wellness festival
Destination wellness brand Canyon Ranch will host the first edition of its beauty and wellness
festival, called Enchant at Canyon Ranch, from 17 to 21 March at its Tucson resort and spa in
Arizona.
10 Jan 2024
Spas of America unveils Top 100 Spas of 2023, Spa at Séc-he lands first place
Spa and wellness travel website Spas of America has unveiled its Top 100 Spas of 2023, with
The Spa at Séc-he in downtown Palm Springs, California, taking the top spot.
20 Dec 2023
We Work Well unveils 2024 event schedule for fitness, wellness and hospitality industries
International hosted buyer event company We Work Well (WWW) has confirmed dates and
locations for its 2024 conference calendar.
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