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Wednesday 17 July 2019
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20 Jun 2019
Wimbledon tennis championship creates virtual Andy Murray fan experience

Tennis fans visiting this year's Wimbledon championships will be offered an opportunity to practise on Centre Court alongside Andy Murray – in virtual reality.

The "Champion’s Rally" will form part of an enlarged Fan Experience at this year's Championships.

Allowing fans to step into a VR experience and play tennis in both the digital and physical worlds, Champions Rally will see players aiming to hit five targets positioned over the famous Centre Court net in order to measure their speed and accuracy, encouraged by Andy Murray.

Available to all attendees at The Championships 2019, the difficulty of the game increases as players progress through the game before receiving a score at the end.

It is the centrepiece of the new Fan Experience, which has been designed around the theme of ‘Tennis in an English Garden’.

In addition to participating in the Champion’s Rally, all Wimbledon fans will be able to relax in the hammock house and bespoke seating area, complete with charge points for phones and complimentary sunglass cleaning.

The Fan Experience has been set up by financial services giant American Express, to kick off a new multi-year partnership it has signed with The All England Lawn Tennis Club to become the Official Payment Partner of The Championships.

"I’m excited to be working with American Express ahead of my return to the tour," Murray said.

"I had good fun working on Champion’s Rally and I’m looking forward to seeing everyone have a go on Centre Court – so long as they don’t beat my score."

Deborah Curtis, vice president of Global Experiences and Partnerships for American Express, added: “Our partnership with Wimbledon is an important example of how we’re backing customers and tennis fans around the globe with unique experiences and benefits.

"Building on our heritage of supporting tennis in the US, this partnership will be supported by a 360-degree marketing campaign.

"We’re also excited to leverage the partnership at a B2B level, supporting our small merchants in the Wimbledon area and bringing a pop-up activation to several of our UK corporate clients, so they can truly immerse themselves in the experience of the Championships."


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17 Jul 2019
Architect Bill Bensley to speak about sustainability at Global Wellness Summit
The Global Wellness Summit (GWS) has announced that landscape-designer-turned- architect Bill Bensley will deliver a keynote speech on hospitality design and sustainability at this year's summit in Hong Kong.
16 Jul 2019
Third World Wellness Weekend will be the largest to date
This year's World Wellness Weekend (WWW) will be the largest to date, with 2,000 spas, fitness studios and health clubs taking part across 100 countries.
09 Jul 2019
Inaugural We Work Well event gets positive feedback
While there is no shortage of spa events on the calendar these days, an impactful newcomer arrived on the scene this month: We Work Well, which hosted its first event at The Langham Hotel in Pasadena, California.
01 Jul 2019
Healing Summit announces dates for 2020 event
The Healing Summit will once again return to Portugal’s Algarve coast, with next year’s event taking place 18-19 May, 2020 at the Pine Cliffs Resort in Albufeira.
25 Jun 2019
Inland water fatalities on the increase – one in ten admit nearly drowning
The number of drownings in the UK's inland waters has risen in the last year.
25 Jun 2019
National School Sport Week: two in three parents have no idea of recommended activity levels
Research by YouGov has shown 68 per cent of UK adults to be unaware of the fact that children should take part in 60 minutes of physical activity every day.
24 Jun 2019
Italy's Milan-Cortina bid wins vote to host 2026 winter Olympics
Milan and Cortina d'Ampezzo will host the 2026 Winter Olympics and Paralympics – the 25th edition of the Games.
24 Jun 2019
Plans revealed for Birmingham 2022 Commonwealth Games stadium
Conceptual designs have been revealed for Birmingham's Alexander Stadium, set to transform the athletics stadium into the main stadium of the 2022 Commonwealth Games.
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Diary dates
15-17 Jul 2019
IAAPA Institute for Attractions Managers
tbc
Manila
Philippines
18-20 Jul 2019
Indonesia International Amusement & Leisure Expo (IIALE 2019)
Jakarta International Expo
Jakarta
Indonesia
23-25 Jul 2019
National Sports Convention (NSC)
Melbourne Convention and Exhibition Centre
Melbourne
Australia
25-26 Jul 2019
Fitness Industry Technology Summit
Dockside
Sydney
Australia
28-30 Jul 2019
Cosmoprof North America Las Vegas
Mandalay Bay Convention Center
Las Vegas
United States
04-06 Aug 2019
American Spa CBD Summit
Gaylord Rockies Resort & Convention Center
Denver
United States
06-08 Aug 2019
IAAPA Institute for Attractions Managers
tbc
Sao Paulo
Brazil
10-11 Aug 2019
Les Mills Live
Toronto Convention Centre
Toronto
Canada
05-06 Sep 2019
Soccerex Europe
TagusPark
Oeiras
Portugal
05-07 Sep 2019
Annual SWAA Conference
Sarova Whitesands Beach Resort & Spa
Mombasa
Kenya
09-09 Sep 2019
The International Congress of Esthetics and Spa - Long Beach
Long Beach Convention Center
Long Beach
United States
09-11 Sep 2019
SpaChina Summit
The Ritz-Carlton
Xi’an
China
11 Sep 2019
GSN Breakfast - Green Spa Network
The Venetian
Las Vegas
United States
11-13 Sep 2019
ISPA Conference and Expo 2019
The Venetian
Las Vegas
United States
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