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Diary Highlights
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16 Jun 2019
The future of medical spas explored in first-ever Swiss Medical Spa & Hospitality Think Tank
The EHL Swiss School of Tourism and Hospitality (SSTH) hosted the first Swiss Medical Spa & Hospitality Think Tank on 6 June 2019 in Chur-Passugg, Switzerland.
This one-day forum saw leading industry experts, academics and students come together to compile the status quo, reflect on examples of best practice and identify areas of potential for the future when combining new medical and spa trends in the hospitality industry.
With self-care and wellbeing becoming increasingly high-profile topics, the demand for medical services in the hospitality and tourism sectors is growing.
“Growth in the global medical spa market is driven by the increasing number of aesthetic medicine and cosmetic treatment options for beauty enhancement, and by the growth in wellness trends among developed nations,” said CV Wijeratne, head of spa & wellness management majory at SSTH. “The rise in medical tourism in developing economies like India, China and Brazil is also expected to be a driver of growth.”
Delving deeper, the Think Tank speakers revealed that the demand for hospitality expertise and talent is also felt in the provision of traditional medical treatments.
As Dr Peter Yesawich of Brown Legacy Group explained, it is the orientation towards the guest experience inherent in hospitality – or indeed the patient experience in this case – that lies behind the “Mother Standard” of care practiced at Cancer Treatment Centers of America.
This same holistic approach, striving to optimise the guest experience at each touchpoint, has enabled Lisa Clarke of the Destination Medical Center’s Economic Development Agency to overhaul the infrastructure surrounding Mayo Clinic in Rochester, Minnesota, US.
The clinic itself had an outstanding reputation but lacked hoteliers to provide a safe haven between treatments and an accessible, engaging environment to detract from the physical and emotional burden of undergoing treatment.
Further expert input was received from: Dr Radesh Palikurthi of the University of Memphis, who spoke on ‘Outbound Health and Wellness Tourism Destination Choice by U.S. Consumers: A Trade-off Analysis of the Significant Decision Factors’; Dr Ali Poorani of the University of Delaware, who spoke on ‘Hospitality Associates for Research & Training: Marketing & Sensory Evaluations; Dr Frederick J De Micco of the University of Delaware and CV Wijeratne of SSTH presented research and an expert panel on ‘Bridging Healthcare to Hospitality (H2H)’.
Forming a panel, the speakers then discussed the key forces driving change and opportunities in the global health, spa and wellness, medical and hospitality industry, as well as potential components of a corresponding curriculum.
SSTH managing director Michael Hartmann has developed a Swiss Professional Degree programme with an option to major in Spa & Wellness Management that not only conveys functional management expertise, but also strengthens soft skills.
“People want an experience. People want all of their senses to be stimulated,” he said. “People want us to build on their childhood imprints. This is particularly relevant for health and wellbeing tourism, where guests have very specific expectations and needs. The medical and hospitality fields are connecting their expertise to provide patients and guests with a higher quality experience on all aspects.”
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19 Apr 2024
Galgorm Resort gears up to host UK Aufguss Championships next week
UK sauna enthusiasts will converge at Galgorm Resort in Northern Ireland next week for the
highly anticipated second annual UK Aufguss Championships.
27 Mar 2024
Thailand's first lady attends APSWC Awards ceremony recognising industry excellence
The Asia Pacific Spa & Wellness Coalition (APSWC) recently marked another year of industry
achievement with a prestigious awards ceremony held during the 2024 APSWC Round Table
event in Bangkok, Thailand.
08 Mar 2024
Global Wellness Day 2024 to champion reconnecting with nature
Global Wellness Day (GWD) is set to mark its 13th annual celebration on 8 June 2024, under
the theme #MagentaNature, emphasising the vital connection between humanity and the
natural world.
04 Mar 2024
SHA Wellness receives top accolade at 2024 World Spa and Wellness Awards
Eight of the world’s leading spa operations were honoured at the annual World Spa and
Wellness Awards during a glamorous ceremony held in London over the weekend.
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01 Mar 2024
Second edition of UK Aufguss Championships set to heat up Galgorm Resort
The ancient art of aufguss will be celebrated this April with the Second UK Aufguss
Championships at destination spa and hotel Galgorm Resort in Northern Ireland.
06 Feb 2024
Canyon Ranch announces Enchant at The Ranch wellness festival
Destination wellness brand Canyon Ranch will host the first edition of its beauty and wellness
festival, called Enchant at Canyon Ranch, from 17 to 21 March at its Tucson resort and spa in
Arizona.
10 Jan 2024
Spas of America unveils Top 100 Spas of 2023, Spa at Séc-he lands first place
Spa and wellness travel website Spas of America has unveiled its Top 100 Spas of 2023, with
The Spa at Séc-he in downtown Palm Springs, California, taking the top spot.
20 Dec 2023
We Work Well unveils 2024 event schedule for fitness, wellness and hospitality industries
International hosted buyer event company We Work Well (WWW) has confirmed dates and
locations for its 2024 conference calendar.
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