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Wednesday 17 July 2019
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15 May 2019
BaseballSoftballUK looks for lasting legacy from MLB's London series

BaseballSoftballUK is hoping to use this year's Major League Baseball (MLB) London Series to give the sport a push and increase its popularity across the country.

The development agency for baseball and softball will help organise events and activities designed to create a lasting legacy from the two games in June, the first MLB regular season matches ever to be held in Europe.

Activities will run from late May through to September, using the games between the New York Yankees and Boston Red Sox – to be played at London Stadium on 29 and 30 June – as a centrepiece.

Many of the legacy events around the Mitel & MLB Present London Series 2019 will take place at the Farnham Park Baseball and Softball Complex near Slough, built by BaseballSoftballUK and opened in 2013 as the UK’s only purpose-built complex for the two sports.

Other events will take place at the Community Track next to London Stadium.

According to BaseballSoftballUK CEO John Boyd, the legacy events will be designed to increase awareness of baseball and softball, encourage participation in the two sports – especially by children and young people – and enhance fan engagement.

“MLB coming to London is a substantial opportunity for our sports," Boyd said.

"We are thrilled that MLB has chosen this country to host the games and excited about the interest generated by the Mitel & MLB Present London Series 2019 and associated activities.

"Together, they should turbocharge interest in the sports among fans and potential new players alike.”

One of the first London Series legacy events will be MLB’s Coach Development Programme, scheduled for the weekend of 25-26 May at Farnham Park and designed to upskill British baseball and softball coaches.

Around 30 UK-based coaches, many of whom coach in BaseballSoftballUK’s Academy and High Performance Academy programmes, are expected to attend, and will receive expert instruction delivered by MLB’s European Development Team.

For more information and a full schedule of the legacy events, click here for the BaseballSoftballUK website.

• To read a full-length article on BaseballSoftballUK's plans to double participation in the sport, published in 2016, click here for Sports Management issue 124.

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17 Jul 2019
Architect Bill Bensley to speak about sustainability at Global Wellness Summit
The Global Wellness Summit (GWS) has announced that landscape-designer-turned- architect Bill Bensley will deliver a keynote speech on hospitality design and sustainability at this year's summit in Hong Kong.
16 Jul 2019
Third World Wellness Weekend will be the largest to date
This year's World Wellness Weekend (WWW) will be the largest to date, with 2,000 spas, fitness studios and health clubs taking part across 100 countries.
09 Jul 2019
Inaugural We Work Well event gets positive feedback
While there is no shortage of spa events on the calendar these days, an impactful newcomer arrived on the scene this month: We Work Well, which hosted its first event at The Langham Hotel in Pasadena, California.
01 Jul 2019
Healing Summit announces dates for 2020 event
The Healing Summit will once again return to Portugal’s Algarve coast, with next year’s event taking place 18-19 May, 2020 at the Pine Cliffs Resort in Albufeira.
25 Jun 2019
Inland water fatalities on the increase – one in ten admit nearly drowning
The number of drownings in the UK's inland waters has risen in the last year.
25 Jun 2019
National School Sport Week: two in three parents have no idea of recommended activity levels
Research by YouGov has shown 68 per cent of UK adults to be unaware of the fact that children should take part in 60 minutes of physical activity every day.
24 Jun 2019
Italy's Milan-Cortina bid wins vote to host 2026 winter Olympics
Milan and Cortina d'Ampezzo will host the 2026 Winter Olympics and Paralympics – the 25th edition of the Games.
24 Jun 2019
Plans revealed for Birmingham 2022 Commonwealth Games stadium
Conceptual designs have been revealed for Birmingham's Alexander Stadium, set to transform the athletics stadium into the main stadium of the 2022 Commonwealth Games.
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