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Saturday 20 April 2019
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03 Apr 2019
EHFF 2019: European fitness market still growing

The European fitness market continues to grow at a steady rate, according to the latest European Health & Fitness Market Report, published in partnership by Deloitte and EuropeActive.

The report shows that the market grew 3.4 per cent in 2018, with revenues of €27.2bn and total memberships of 62.2 million.

Deloitte's Karsten Hollasch presented the findings of the report at the European Health and Fitness Forum (EHFF), which is being held in Cologne, Germany today. Now in its sixth year, the EHFF is taking place during the FIBO 2019 trade show.

Hollasch said low-cost operator Basic Fit grew fastest out of all European companies during 2018, reporting an additional 1m new members.

Other operators growing their membership at a fast pace include McFit, which added 700,000 new members; Pure Gym with 600,000; Fit X with 500,000; The Gym Group (400,000) and Clever Fit (400,000).

Hollasch added that he expects total gym membership to grow from the current 62.2 million to 86 million by 2025.

"This will increase average market penetration rates from the current 7.8 per cent to 11 per cent," he added.

"The market size by 2025 depends on growth rate – 3.8 per cent would give 81 million members and 4.7 per cent gives 86m."

Other keynotes at EHFF included one given by David Long, CEO of Orangetheory Fitness, who told delegates that there was "a lot of white space" in the world for fitness and "massive room for growth – but a lack of understanding of the ‘why?’ of fitness".

"Personalisation is vital - it’s hard to serve up an experience in a gym without it," Long said.

"When consumers enter the fitness market, we have to ask what is important to them.

"At Orangetheory, we look at greater outcomes than just losing body fat, such as cardiovascular health, increased energy, better mental health and aim to encourage members to share successes and get on a cycle of growth.”

• The EHFF is taking place today as part of the week-long FIBO event. HCM editor Liz Terry will be reporting and live-tweeting from the event, follow her on Twitter at @elizterry


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18 Apr 2019
GWI’s ATM agenda to focus on medical and wellness tourism
The agenda for the Global Wellness Institute’s (GWI) Wellness Symposium at the 2019 Arabian Travel Market (ATM) has been set and will feature experts in both medical tourism and wellness tourism, who will explore emerging trends and opportunities in both sectors.
18 Apr 2019
Finalists revealed for largest ever ukactive Awards
Ukactive has revealed the finalists for its annual industry awards – with this year's edition declared as the largest ever.
17 Apr 2019
Body image revealed as theme for 2019 Mental Health Awareness Week
The Mental Health Foundation (MHF) has chosen body image as the theme for this year's Mental Health Awareness Week.
14 Apr 2019
Healing Hotels' Anne Biging receives ‘Woman of the Decade’ award from Women’s Economic Forum
Anne Biging, co-founder and CEO of Healing Hotels of the World, has been named ‘Woman of the Decade in Business & Leadership’ at the Women’s Economic Forum (WEF) in New Delhi, India.
08 Apr 2019
World Leisure now accepting applications for Innovation Prize
World Leisure Organization (WLO) is now accepting applications for the 8th edition of the World Leisure International Innovation Prize.
05 Apr 2019
Elevate signs up Metro Blind Sport as charity partner to promote inclusivity
The organiser of physical activity trade show Elevate has signed up Metro Blind Sport as its charity partner for this year's event.
28 Mar 2019
Second annual Women in Wellness Leadership Conference inspires professional growth
Approximately 250 women attended American Spa’s second Women in Wellness Leadership Conference at the Edison Ballroom in New York City on 12 March.
20 Mar 2019
Irene Forte joins GWS advisory board
The Global Wellness Summit (GWS) has appointed Irene Forte to its advisory board.
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