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Tuesday 18 June 2019
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03 Apr 2019
EHFF 2019: European fitness market still growing

The European fitness market continues to grow at a steady rate, according to the latest European Health & Fitness Market Report, published in partnership by Deloitte and EuropeActive.

The report shows that the market grew 3.4 per cent in 2018, with revenues of €27.2bn and total memberships of 62.2 million.

Deloitte's Karsten Hollasch presented the findings of the report at the European Health and Fitness Forum (EHFF), which is being held in Cologne, Germany today. Now in its sixth year, the EHFF is taking place during the FIBO 2019 trade show.

Hollasch said low-cost operator Basic Fit grew fastest out of all European companies during 2018, reporting an additional 1m new members.

Other operators growing their membership at a fast pace include McFit, which added 700,000 new members; Pure Gym with 600,000; Fit X with 500,000; The Gym Group (400,000) and Clever Fit (400,000).

Hollasch added that he expects total gym membership to grow from the current 62.2 million to 86 million by 2025.

"This will increase average market penetration rates from the current 7.8 per cent to 11 per cent," he added.

"The market size by 2025 depends on growth rate – 3.8 per cent would give 81 million members and 4.7 per cent gives 86m."

Other keynotes at EHFF included one given by David Long, CEO of Orangetheory Fitness, who told delegates that there was "a lot of white space" in the world for fitness and "massive room for growth – but a lack of understanding of the ‘why?’ of fitness".

"Personalisation is vital - it’s hard to serve up an experience in a gym without it," Long said.

"When consumers enter the fitness market, we have to ask what is important to them.

"At Orangetheory, we look at greater outcomes than just losing body fat, such as cardiovascular health, increased energy, better mental health and aim to encourage members to share successes and get on a cycle of growth.”

• The EHFF is taking place today as part of the week-long FIBO event. HCM editor Liz Terry will be reporting and live-tweeting from the event, follow her on Twitter at @elizterry

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16 Jun 2019
The future of medical spas explored in first-ever Swiss Medical Spa & Hospitality Think Tank
The EHL Swiss School of Tourism and Hospitality (SSTH) hosted the first Swiss Medical Spa & Hospitality Think Tank on 6 June 2019 in Chur-Passugg, Switzerland.
14 Jun 2019
Networking, knowledge-sharing: 12th annual Forum HOTel&SPA deemed a success
The 12th annual Forum HOTel&SPA was held on 23 May at the Four Seasons George V Hotel in Paris, with a theme of ‘Multidiversity in Wellness’.
13 Jun 2019
ISPA to host pre-conference ‘Spa Workforce Super Session’
For the first time, the International SPA Association (ISPA) will host a pre-Conference Spa Workforce Super Session focusing on workforce development within the spa industry at the 2019 ISPA Conference & Expo. This two and a half-hour workshop will take a deep dive into one of the spa industry’s top priorities of recruiting, retaining and engaging quality talent.
11 Jun 2019
Women's World Cup: FIFA signs gender equality MoU with UN
World governing body FIFA has signed a memorandum of understanding (MoU) with the United Nations (UN) which aims to make football more accessible to women and girls.
06 Jun 2019
APSWC releases White Paper
The Asian Pacific Spa and Wellness Coalition has released a White Paper after its Round Table held in Kuala Lumpur, Malaysia, in March 2019.
06 Jun 2019
Huw Edwards: 'We need a cultural shift across government'
Huw Edwards, acting CEO of ukactive, has called for a "cultural shift" across government, in order for it to recognise the crucial role that the physical activity sector can play in improving the nation's health.
06 Jun 2019
Sport England and ukactive launch Communities of Learning platform to 'share what works'
A new leadership learning initiative aims to transform knowledge sharing in the physical activity sector.
22 May 2019
Monaco positions itself as wellness destination with first health & wellness festival
The principality of Monaco will host its first-ever health and wellness festival, ‘In Your Element’, from 5-7 July, in partnership with the Columbus Monte Carlo hotel and Monaco’s World Class Gym.
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