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Thursday 21 March 2019
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23 Oct 2018
VisitScotland targets European visitor markets to grow Scottish tourism

VisitScotland is upping its efforts to market Scotland as a destination for european visitors, by hosting its first ever pan-European travel trade mission.

The Scotland workshop will bring together 40 Scottish suppliers and up to 40 representatives of key travel organisations from different European markets.

Organised by VisitScotland the mission is taking place in Amsterdam, Netherlands, this week (from 23 to 24 October) and will incorporate market awareness sessions, networking opportunities and one-to-one appointments between Scottish suppliers and European travel trade representatives.

The mission has been designed to build relationships and strengthen Scotland’s tourism individual development in the European market ahead of Brexit.

Europe remains an important international market for Scotland and in 2017 accounted for 1.9 million visits to Scotland – a 17 per cent increase on 2016 numbers.

Spending by European visitors increased by 36 per cent – to £1.1bn – in 2017.

The workshop will allow Scottish businesses to travel in-market to gain greater visibility for their companies and expand their market reach.

They are given an opportunity of receiving first-hand feedback from the European travel trade which will help shape their offers to better match European visitor expectations and develop sought-after tourism products in Scotland.

“Our first pan-European travel trade mission will give Scottish suppliers an ideal opportunity to engage one-to-one with Scotland’s key European markets all at the same time," said Riddell Graham, VisitScotland Director of Industry and Destination Development.

"Everything we do is about creating a passion for Scotland – building an army of advocates through innovative marketing, partnership, events and business excellence to create a destination and customer experience worth talking about. Innovative new approaches such as this workshop will help to strengthen our tourism development in Europe.”


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20 Mar 2019
Irene Forte joins GWS advisory board
The Global Wellness Summit (GWS) has appointed Irene Forte to its advisory board.
05 Mar 2019
Jeremy McCarthy to receive 2019 ISPA Visionary Award
The International SPA Association (ISPA) will present the 2019 ISPA Visionary Award to Jeremy McCarthy, director of spa & wellness for Mandarin Oriental Hotel Group at the ISPA Conference & Expo taking place at The Venetian in Las Vegas from 11-13 September, 2019.
05 Mar 2019
Fonteverde takes top honours at World Spa & Wellness Awards
The winners of the World Spa & Wellness Awards were announced at a gala dinner last week during the World Spa & Wellness Conference in London.
27 Feb 2019
Mick Ebeling to receive Alex Szekely Humanitarian Award
The International SPA Association (ISPA) has announced philanthropist and changemaker Mick Ebeling will be the closing keynote speaker at the 2019 ISPA Conference & Expo, taking place 11-13 September 2019 at The Venetian Resort & Spa in Las Vegas.
26 Feb 2019
Sweat 2019: boutique fitness sector still thriving and nowhere near 'breaking point'
The current boutique fitness boom is nowhere near reaching a 'breaking point'.
26 Feb 2019
FIT Summit launched to 'connect Asia’s fitness and wellness industry'
A new event – marketed as the first major business gathering for Asia's health, fitness and wellness industry – will be held next month.
25 Feb 2019
ukactive expands annual awards – adds Active Training Awards to schedule
ukactive has revealed a shake-up of its annual awards by adding a raft of new categories.
25 Feb 2019
Beijing 2022 organisers reveal outline of legacy plan
The organising committee for the Beijing 2022 Olympics has outlined its legacy plans for the Games.
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