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Saturday 15 December 2018
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23 Oct 2018
VisitScotland targets European visitor markets to grow Scottish tourism

VisitScotland is upping its efforts to market Scotland as a destination for european visitors, by hosting its first ever pan-European travel trade mission.

The Scotland workshop will bring together 40 Scottish suppliers and up to 40 representatives of key travel organisations from different European markets.

Organised by VisitScotland the mission is taking place in Amsterdam, Netherlands, this week (from 23 to 24 October) and will incorporate market awareness sessions, networking opportunities and one-to-one appointments between Scottish suppliers and European travel trade representatives.

The mission has been designed to build relationships and strengthen Scotland’s tourism individual development in the European market ahead of Brexit.

Europe remains an important international market for Scotland and in 2017 accounted for 1.9 million visits to Scotland – a 17 per cent increase on 2016 numbers.

Spending by European visitors increased by 36 per cent – to £1.1bn – in 2017.

The workshop will allow Scottish businesses to travel in-market to gain greater visibility for their companies and expand their market reach.

They are given an opportunity of receiving first-hand feedback from the European travel trade which will help shape their offers to better match European visitor expectations and develop sought-after tourism products in Scotland.

“Our first pan-European travel trade mission will give Scottish suppliers an ideal opportunity to engage one-to-one with Scotland’s key European markets all at the same time," said Riddell Graham, VisitScotland Director of Industry and Destination Development.

"Everything we do is about creating a passion for Scotland – building an army of advocates through innovative marketing, partnership, events and business excellence to create a destination and customer experience worth talking about. Innovative new approaches such as this workshop will help to strengthen our tourism development in Europe.”


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12 Dec 2018
FIBO and Leisure Media announce collaboration
FIBO Global Fitness, organiser of the FIBO portfolio of fitness shows, has announced a partnership with global publisher, Leisure Media.
11 Dec 2018
Sector leaders call for 'preventative health push' to get people more active
Physical activity sector leaders, parliamentarians and leading figures in health and business have called for the strengthening of preventative health measures in the UK.
05 Dec 2018
Inaugural FIBO USA kicks off in Florida, challenging IHRSA Convention
The first ever FIBO USA kicks off in Orlando, Florida today (5 December 2018), directly challenging the established IHRSA International Convention and Trade Show.
04 Dec 2018
Inaugural Sporting Champions awards handed out as part of athlete talent scheme
The inaugural Sporting Champions awards have been held to highlight the successes of a talent development programme that aims to help athletes at all stages of their careers.
03 Dec 2018
Mandarin Oriental encourages guests to disconnect with 'Silent Night' event
Mandarin Oriental has announced that it will host its annual 'Silent Night' event on 12 December.
29 Nov 2018
Glion Institute to host conference on technology and wellness
The Glion Institute of Higher Education in Switzerland will host a three-day conference on Innovation and Technology, and what it means for the spa and wellness industry.
29 Nov 2018
Marcus Buckingham to deliver keynote speech at ISPA Conference
The International SPA Association (ISPA) has announced that Marcus Buckingham will be the day two General Session keynote at the 2019 ISPA Conference & Expo, on 12 September in Las Vegas. Buckingham is a leading authority and best-selling author on employee productivity and best practices of leadership and management.
28 Nov 2018
BIG and Heatherwick Studio crowned at World Architecture Festival
BIG and Heatherwick Studio were among the winners on day one of the World Architecture Festival Awards in Amsterdam.
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Diary dates
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(IWF Shanghai 2019) Int'l Health, Wellness, Fitness Expo
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