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Thursday 23 May 2019
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23 Oct 2018
VisitScotland targets European visitor markets to grow Scottish tourism

VisitScotland is upping its efforts to market Scotland as a destination for european visitors, by hosting its first ever pan-European travel trade mission.

The Scotland workshop will bring together 40 Scottish suppliers and up to 40 representatives of key travel organisations from different European markets.

Organised by VisitScotland the mission is taking place in Amsterdam, Netherlands, this week (from 23 to 24 October) and will incorporate market awareness sessions, networking opportunities and one-to-one appointments between Scottish suppliers and European travel trade representatives.

The mission has been designed to build relationships and strengthen Scotland’s tourism individual development in the European market ahead of Brexit.

Europe remains an important international market for Scotland and in 2017 accounted for 1.9 million visits to Scotland – a 17 per cent increase on 2016 numbers.

Spending by European visitors increased by 36 per cent – to £1.1bn – in 2017.

The workshop will allow Scottish businesses to travel in-market to gain greater visibility for their companies and expand their market reach.

They are given an opportunity of receiving first-hand feedback from the European travel trade which will help shape their offers to better match European visitor expectations and develop sought-after tourism products in Scotland.

“Our first pan-European travel trade mission will give Scottish suppliers an ideal opportunity to engage one-to-one with Scotland’s key European markets all at the same time," said Riddell Graham, VisitScotland Director of Industry and Destination Development.

"Everything we do is about creating a passion for Scotland – building an army of advocates through innovative marketing, partnership, events and business excellence to create a destination and customer experience worth talking about. Innovative new approaches such as this workshop will help to strengthen our tourism development in Europe.”


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22 May 2019
Monaco positions itself as wellness destination with first health & wellness festival
The principality of Monaco will host its first-ever health and wellness festival, ‘In Your Element’, from 5-7 July, in partnership with the Columbus Monte Carlo hotel and Monaco’s World Class Gym.
21 May 2019
Olympic gold medallist Amy Williams to keynote at Active Uprising 2019
Sports psychologist Jeremy Snape and Olympic gold medallist Amy Williams are among the keynote speakers at this year's Active Uprising.
17 May 2019
IAAPA returns to Shanghai in June with rebranded Asian expo
Formerly the Asian Attractions Expo, (AAE) the newly-rechristened IAAPA Expo Asia (IEA) takes its first steps under its new name from 11-14 June.
17 May 2019
GWS to focus on the future of workplace wellness
The Global Wellness Summit (GWS) has announced a new topic for the event: how purpose needs to be at the very heart of corporate culture and how creating a purpose- focused company is the path to more profitable, successful businesses.
17 May 2019
Wellness Week 2019 launches at the Technogym Forum
Wellness Week 2019 has kicked off in Romagna, Italy. The event will run from 17 to 26 May.
16 May 2019
Jenny Patrickson: mental health qualification gaining interest
A new qualification focusing on mental health – one of the first of its kind for the physical activity and fitness industry – is creating interest across the sector.
15 May 2019
Work begins on £520m Birmingham Commonwealth Games village
Construction work has begun on the Birmingham 2022 Commonwealth Games Village – the largest infrastructure project directly related to the Games.
15 May 2019
BaseballSoftballUK looks for lasting legacy from MLB's London series
BaseballSoftballUK is hoping to use this year's Major League Baseball (MLB) London Series to give the sport a push and increase its popularity across the country.
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Diary dates
23 May 2019
Forum HOTel&SPA
Four Seasons Hotel George V
Paris
France
28-31 May 2019
Wellness Tourism Association - Meeting of Members
Canyon Ranch
Tucson
United States
30 May 2019
Rimini Wellness B2B Congress
Rimini Expo Centre
Rimini
Italy
30 May - 02 Jun 2019
RiminiWellness
Expo Centre & Riviera Di Rimini
Rimini
Italy
31 May 2019
Rimini Wellness - Personal Trainer Day
Rimini Expo Centre
Rimini
Italy
31 May - 02 Jun 2019
RunFestRun
Bowood House and Gardens
Calne
United Kingdom
02 Jun 2019
Salon Summit
Hyatt Regency Birmingham
Birmingham
United Kingdom
03-05 Jun 2019
Spa Life International (Germany)
Gesundheitsresort Freiburg
Freiburg im Breisgau
Germany
03-05 Jun 2019
IAAPA Safety Institute
tbc
Quito
Ecuador
06 Jun 2019
Active Uprising
Manchester Central
Manchester
United Kingdom
06 Jun 2019
Swiss Medical Spa & Hospitality Think Tank 2019
Campus Passugg, SSTH
7062 Passugg
Switzerland
08 Jun 2019
Global Wellness Day
Worldwide
Various
08 Jun 2019
Instructor Revolution 2019
University of East London
Stratford
United Kingdom
09-11 Jun 2019
IAAPA Institute for Attractions Managers
tbc
Shanghai
China
more diary dates
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