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Sunday 23 September 2018
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06 Sep 2018
Irene and Rocco Forte to discuss intergenerational collaboration at GWS

International hotelier Sir Rocco Forte and his daughter, Irene Forte, will share insights into how intergenerational collaboration has helped the award-winning hospitality company embrace generations of guests, including the coveted millennials, during the Global Wellness Summit (GWS) next month in Italy.

Rocco Forte Hotels, led by Sir Rocco Forte, his sister Olga Polizzi and his children Lydia, Irene and Charles, are an example of how the next generation can have a significant impact on a long-standing family business.

Sir Rocco Forte is a British hotelier, philanthropist and chair of Rocco Forte Hotels.

Founded in 1996, the company operates 11 luxury hotels in key European destinations, as well as one in Saudi Arabia. Sir Rocco was knighted in December 1994 for services to the UK tourism industry and received the highest Italian accolade, the Gran Croce dell’Ordine al Merito della Repubblica Italiana in 2005.

Irene Forte is the group project director at Rocco Forte Hotels. She oversees wellness offerings across the group and has launched her own skincare line: Irene Forte Skincare. In addition, she leads learning and development projects. In 2015, Forte was awarded government funding to create the Map My Future app to attract and retain a younger more technologically savvy workforce. The app has been available in the hotels since 2016.

“The success of Rocco Forte Hotels demonstrates how forward-thinking, intergenerational management is shaping the business of wellness for millennials and generation Z,” said GWS chair and CEO Susie Ellis. “They are a perfect example of reverse mentoring, where wisdom and experience are taught from the top down and technology and insight into new trends are taught from the bottom up.”

Deloitte’s 2017 NextGen Survey underscores the importance of next-generation leaders, “… who are more aware of the meaning and effect of disruption than the previous generation.”

According to the survey, family-owned businesses also have an advantage in times of disruption because they are agile, compared to other organisations.

“All of my children play key roles in developing the roadmap for Rocco Forte Hotels,” said Sir Rocco Forte. “Irene’s love of wellness and travel combined with her deep insight into millennials’ preferences has helped us really stand apart from other luxury hotel brands when it comes to developing our wellness portfolio.”

Irene Forte added: “For millennials, wellness is a daily, active pursuit, and this generation will soon surpass baby boomers in overall travel spending. When developing our wellness concept, we thought about what millennials look for when choosing a hotel. With this in mind, we want our guests to find wellness at every touch point when staying with us—whether it is in the spa, restaurant or even in the room.”

Other family-owned companies will share secrets of their intergenerational business successes during the 2018 GWS, including Technogym’s Founder and CEO Nerio Alessandri and his two children, Erica, a non-exec member of the board, and Edoardo who, while completing his studies in Business Administration at the Hult International Business School, has spent his summer working in the company’s digital marketing team.



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19 Sep 2018
Edgbaston to increase capacity for Ashes test and World Cup
Edgbaston Stadium is increasing its capacity ahead of a bumper year of international cricket in 2019, when the venue will host an Ashes test as well as matches during the ICC Cricket World Cup.
18 Sep 2018
Tokyo preparing for 'transformative' Olympic Games
The organising committee for the Tokyo 2020 Olympic Games has pledged to use the 'power of sport to change the world', when it hosts the event in two years' time.
13 Sep 2018
Global Wellness Institute to release in-depth analysis on global wellness economy
The Global Wellness Institute will release an in-depth update of its Global Wellness Economy Monitor at this year’s Global Wellness Summit, taking place at Technogym Village, Cesena, Italy, 6-8 October.
13 Sep 2018
Freedom of movement to lead agenda at ETOA European Tourism Summit
This year's European Tourism Summit, which is being held in Lucerne next month, will focus on the threats on freedom of movement and other key issues facing the European tourism sector.
11 Sep 2018
Rem Koolhaas to deliver keynote at World Architecture Festival
Dutch architect and founder of Office for Metropolitan Architecture (OMA) Rem Koolhaas will deliver the closing keynote speech at the 2018 World Architecture Festival (WAF).
03 Sep 2018
Indonesia throws its hat in 2032 Olympic bid ring
Indonesian president Joko Widodo has revealed the country's intentions to bid for the 2032 Olympic and Paralympic Games.
04 Sep 2018
Former NBA Europe chief Ben Morel named CEO of Six Nations Rugby
The Six Nations Council has appointed Benjamin Morel as the new chief executive of Six Nations Rugby – the organisation responsible for the international rugby championship.
31 Aug 2018
ExploreGB event to be held in Yorkshire in 2019
VisitBritain has announced that its flagship annual travel trade event, ExploreGB, is to be held in Harrogate, Yorkshire in 2019.
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Diary dates
24 Apr - 26 Nov 2018
MAPIC Russia
Expocentre
Moscow
Russia
22-23 Sep 2018
World Wellness Weekend
Worldwide
23-24 Sep 2018
The International Congress of Esthetics and Spa - Long Beach
Long Beach Convention Center
Long Beach
United States
23-27 Sep 2018
EAS (Euro Attractions Show) 2018
RAI Exhibition and Convention Centre
Amsterdam
Germany
24-26 Sep 2018
ISPA Conference and Expo 2018
Phoenix Convention Center
Phoenix
United States
24-27 Sep 2018
SIBEC North America
Omni La Costa Resort & Spa
Carlsbad
United States
25-26 Sep 2018
International Wellness Conclave (IWC2018)
Radisson Blu Plaza Delhi Airport
Delhi
India
26-27 Sep 2018
Hotel Investment Conference (Hot.E)
Hilton London Bankside
London
United Kingdom
29-30 Sep 2018
SFN Expo
SEC Glasgow
Glasgow
United Kingdom
29 Sep - 02 Oct 2018
ASTC 2018 Annual Conference
Connecticut Science Center
Hartford
United States
30 Sep - 01 Oct 2018
Olympia Beauty
Olympia Exhibition Centre
London
United Kingdom
01-02 Oct 2018
Energy Management Summit
Radisson Blu Hotel, London Stansted
Stansted
United Kingdom
01-02 Oct 2018
Professional Beauty Mumbai
Bombay Exhibition Centre
Mumbai
India
04 Oct 2018
VAC 2018 (The Annual National Conference of Visitor Attractions)
Queen Elizabeth II Conference Centre
London
United Kingdom
more diary dates
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