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Saturday 16 February 2019
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06 Sep 2018
Irene and Rocco Forte to discuss intergenerational collaboration at GWS

International hotelier Sir Rocco Forte and his daughter, Irene Forte, will share insights into how intergenerational collaboration has helped the award-winning hospitality company embrace generations of guests, including the coveted millennials, during the Global Wellness Summit (GWS) next month in Italy.

Rocco Forte Hotels, led by Sir Rocco Forte, his sister Olga Polizzi and his children Lydia, Irene and Charles, are an example of how the next generation can have a significant impact on a long-standing family business.

Sir Rocco Forte is a British hotelier, philanthropist and chair of Rocco Forte Hotels.

Founded in 1996, the company operates 11 luxury hotels in key European destinations, as well as one in Saudi Arabia. Sir Rocco was knighted in December 1994 for services to the UK tourism industry and received the highest Italian accolade, the Gran Croce dell’Ordine al Merito della Repubblica Italiana in 2005.

Irene Forte is the group project director at Rocco Forte Hotels. She oversees wellness offerings across the group and has launched her own skincare line: Irene Forte Skincare. In addition, she leads learning and development projects. In 2015, Forte was awarded government funding to create the Map My Future app to attract and retain a younger more technologically savvy workforce. The app has been available in the hotels since 2016.

“The success of Rocco Forte Hotels demonstrates how forward-thinking, intergenerational management is shaping the business of wellness for millennials and generation Z,” said GWS chair and CEO Susie Ellis. “They are a perfect example of reverse mentoring, where wisdom and experience are taught from the top down and technology and insight into new trends are taught from the bottom up.”

Deloitte’s 2017 NextGen Survey underscores the importance of next-generation leaders, “… who are more aware of the meaning and effect of disruption than the previous generation.”

According to the survey, family-owned businesses also have an advantage in times of disruption because they are agile, compared to other organisations.

“All of my children play key roles in developing the roadmap for Rocco Forte Hotels,” said Sir Rocco Forte. “Irene’s love of wellness and travel combined with her deep insight into millennials’ preferences has helped us really stand apart from other luxury hotel brands when it comes to developing our wellness portfolio.”

Irene Forte added: “For millennials, wellness is a daily, active pursuit, and this generation will soon surpass baby boomers in overall travel spending. When developing our wellness concept, we thought about what millennials look for when choosing a hotel. With this in mind, we want our guests to find wellness at every touch point when staying with us—whether it is in the spa, restaurant or even in the room.”

Other family-owned companies will share secrets of their intergenerational business successes during the 2018 GWS, including Technogym’s Founder and CEO Nerio Alessandri and his two children, Erica, a non-exec member of the board, and Edoardo who, while completing his studies in Business Administration at the Hult International Business School, has spent his summer working in the company’s digital marketing team.



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14 Feb 2019
IAAPA winter forum addresses crisis issues
Crisis management and public relations were mixed with water and wildlife as more than 60 attractions industry professionals from 14 countries attended trade association IAAPA’s EMEA Winter Forum in the Canary Islands, Spain, at the end of January 2019.
14 Feb 2019
Speakers announced for Women in Wellness event
The Women in Wellness Leadership Conference, set to take place on 12 March in New York City, has announced a host of speakers designed to motivate attendees and galvanise them to take charge of their careers and lead with confidence.
11 Feb 2019
AEG Facilities and SMG merge to create global venue management business
AEG Facilities and SMG has revealed plans to merge, creating a standalone global facility management and venue services company that will operate as ASM Global.
11 Feb 2019
Tokyo 2020 medals to be made from salvaged metals from recycled electronic devices
All medals at the Tokyo 2022 Olympic and Paralympic Games will be made from recycled electronic devices – such as discarded mobile phones, digital cameras, laptops and other handheld devices.
08 Feb 2019
Seven sports secure UK Sport funding to help with Tokyo 2020 plans
Seven sports will receive extra funding to support their plans for the Tokyo 2020 Olympic and Paralympic Games.
08 Feb 2019
Bryan Williams to receive the ISPA Dedicated Contributor Award
Dr Bryan Williams will be the recipient of the 2019 ISPA Dedicated Contributor Award. Williams is an international speaker and author who first spoke to ISPA members in 2006 and focuses on service excellence and leadership effectiveness.
05 Feb 2019
Chris Evans launches RunFestRun event
Radio DJ and media personality Chris Evans has launched a new running and music festival.
31 Jan 2019
2021 Rugby League World Cup venues revealed – Old Trafford to host finals day
Old Trafford in Manchester will host the "finals day" of the 2021 Rugby League World Cup (RLWC2021).
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Diary dates
24-25 Feb 2019
International Manufacturers & Distributors Forum
ExCeL
London
United Kingdom
24-25 Feb 2019
Active Wellness
ExCeL London
London
United Kingdom
24-25 Feb 2019
World Spa & Wellness Convention London
ExCeL London
London
United Kingdom
24-25 Feb 2019
Professional Beauty London
ExCeL London
London
United Kingdom
27-28 Feb 2019
Quest/NBS & CIMSPA Conference
Chesford Grange
Kenilworth
United Kingdom
04-06 Mar 2019
International Hotel Investment Forum (IHIF)
Hotel InterContinental
Berlin
Germany
07-09 Mar 2019
(IWF Shanghai 2019) Int'l Health, Wellness, Fitness Expo
Shanghai New International Expo Center
Shanghai
China
12 Mar 2019
Women in Wellness Leadership Conference
tbc
New York
United States
14-15 Mar 2019
Asia Pacific Spa & Wellness Coalition Round Table
tbc
Kuala Lumpur
Malaysia
20 Mar 2019
FIT Summit
Hotel Jen Tanglin
Singapore
Singapore
21-21 Mar 2019
Spa Connection / iConnection Event
Orange County Resort
Orange County, CA
United States
25-27 Mar 2019
Dubai Entertainment Amusement and Leisure Exhibition (DEAL)
Dubai World Trade Centre
Dubai
United Arab Emirates
27-28 Mar 2019
active-net 2019
Eastwood Hall
Nottingham
United Kingdom
01 Apr 2019
English Tourism Week Conference 2019
128 Piccadilly
London
United Kingdom
more diary dates
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