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Wednesday 20 February 2019
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31 Aug 2018
VisitScotland's Paul Bush: co-hosting model for European Championships a 'disruptor on the market'

Paul Bush, VisitScotland's director of events, says the successful delivery of the recent Glasgow 2018 European Championships shows how the country's adopted delivery model is "causing disruption" in the major sports event market.

"For all involved, the European Championships has surpassed expectations and has shown what can be achieved when you are brave, ambitious and innovative", Bush said.

"As a new event, there was no manual for how the Championships should be delivered, giving us the opportunity to be bold and find different ways of working.

"While there were undoubtedly some challenges as we navigated our way down this new path, overall the sector really responded by creating a new delivery model that is causing real disruption within the market.

"I believe what has been delivered by co-hosts Glasgow and Berlin, in partnership with the European sports federations and the European Broadcast Union, is a model that is the way forward for sport events in the future."

With a potential total audience of more than 1.03 billion viewers across the continent, and an even wider audience via multiple digital platforms, the event was shown by more than 40 free-to-air broadcasters across 3,000 hours.

Early international TV viewing figures across terrestrial channels were strong across Europe. In Germany and France, more than 3 million viewers tuned in on a single day (Sunday 5th August) to watch the action.

"The quality of sport on offer also showed the calibre of the event," Bush added.

"This shows that bringing existing individual events together, under one umbrella, and creating a mutually beneficial multi-sport event that is shown across multiple media platforms, you can achieve greater reach and impact than when done on their own.

"Co-hosting the event with Berlin was also something very special and new. Co-hosting of events has rarely been done but again I think it is something we will see more and more of going forward.

"It is a great opportunity for cities and countries to come together and bid for events that otherwise might not have been possible on their own."

Held from 2 to 12 August, the 2018 European Championships were the first edition of the European Championships.

As well as Berlin and Glasgow, some of the multi-sport events took place in Edinburgh.

Around 1,500 athletes competed across the 14 championships, which covered major sports such as athletics, swimming, cycling and gymnastics, as well as rowing and golf.


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19 Feb 2019
Elevate and ukactive tie the knot to strengthen event seminar programme
ukactive has signed a three-year partnership with physical activity trade show Elevate.
14 Feb 2019
IAAPA winter forum addresses crisis issues
Crisis management and public relations were mixed with water and wildlife as more than 60 attractions industry professionals from 14 countries attended trade association IAAPA’s EMEA Winter Forum in the Canary Islands, Spain, at the end of January 2019.
14 Feb 2019
Speakers announced for Women in Wellness event
The Women in Wellness Leadership Conference, set to take place on 12 March in New York City, has announced a host of speakers designed to motivate attendees and galvanise them to take charge of their careers and lead with confidence.
11 Feb 2019
AEG Facilities and SMG merge to create global venue management business
AEG Facilities and SMG has revealed plans to merge, creating a standalone global facility management and venue services company that will operate as ASM Global.
11 Feb 2019
Tokyo 2020 medals to be made from salvaged metals from recycled electronic devices
All medals at the Tokyo 2022 Olympic and Paralympic Games will be made from recycled electronic devices – such as discarded mobile phones, digital cameras, laptops and other handheld devices.
08 Feb 2019
Seven sports secure UK Sport funding to help with Tokyo 2020 plans
Seven sports will receive extra funding to support their plans for the Tokyo 2020 Olympic and Paralympic Games.
08 Feb 2019
Bryan Williams to receive the ISPA Dedicated Contributor Award
Dr Bryan Williams will be the recipient of the 2019 ISPA Dedicated Contributor Award. Williams is an international speaker and author who first spoke to ISPA members in 2006 and focuses on service excellence and leadership effectiveness.
05 Feb 2019
Chris Evans launches RunFestRun event
Radio DJ and media personality Chris Evans has launched a new running and music festival.
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