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Sunday 23 September 2018
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31 Aug 2018
VisitScotland's Paul Bush: co-hosting model for European Championships a 'disruptor on the market'

Paul Bush, VisitScotland's director of events, says the successful delivery of the recent Glasgow 2018 European Championships shows how the country's adopted delivery model is "causing disruption" in the major sports event market.

"For all involved, the European Championships has surpassed expectations and has shown what can be achieved when you are brave, ambitious and innovative", Bush said.

"As a new event, there was no manual for how the Championships should be delivered, giving us the opportunity to be bold and find different ways of working.

"While there were undoubtedly some challenges as we navigated our way down this new path, overall the sector really responded by creating a new delivery model that is causing real disruption within the market.

"I believe what has been delivered by co-hosts Glasgow and Berlin, in partnership with the European sports federations and the European Broadcast Union, is a model that is the way forward for sport events in the future."

With a potential total audience of more than 1.03 billion viewers across the continent, and an even wider audience via multiple digital platforms, the event was shown by more than 40 free-to-air broadcasters across 3,000 hours.

Early international TV viewing figures across terrestrial channels were strong across Europe. In Germany and France, more than 3 million viewers tuned in on a single day (Sunday 5th August) to watch the action.

"The quality of sport on offer also showed the calibre of the event," Bush added.

"This shows that bringing existing individual events together, under one umbrella, and creating a mutually beneficial multi-sport event that is shown across multiple media platforms, you can achieve greater reach and impact than when done on their own.

"Co-hosting the event with Berlin was also something very special and new. Co-hosting of events has rarely been done but again I think it is something we will see more and more of going forward.

"It is a great opportunity for cities and countries to come together and bid for events that otherwise might not have been possible on their own."

Held from 2 to 12 August, the 2018 European Championships were the first edition of the European Championships.

As well as Berlin and Glasgow, some of the multi-sport events took place in Edinburgh.

Around 1,500 athletes competed across the 14 championships, which covered major sports such as athletics, swimming, cycling and gymnastics, as well as rowing and golf.


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19 Sep 2018
Edgbaston to increase capacity for Ashes test and World Cup
Edgbaston Stadium is increasing its capacity ahead of a bumper year of international cricket in 2019, when the venue will host an Ashes test as well as matches during the ICC Cricket World Cup.
18 Sep 2018
Tokyo preparing for 'transformative' Olympic Games
The organising committee for the Tokyo 2020 Olympic Games has pledged to use the 'power of sport to change the world', when it hosts the event in two years' time.
13 Sep 2018
Global Wellness Institute to release in-depth analysis on global wellness economy
The Global Wellness Institute will release an in-depth update of its Global Wellness Economy Monitor at this year’s Global Wellness Summit, taking place at Technogym Village, Cesena, Italy, 6-8 October.
13 Sep 2018
Freedom of movement to lead agenda at ETOA European Tourism Summit
This year's European Tourism Summit, which is being held in Lucerne next month, will focus on the threats on freedom of movement and other key issues facing the European tourism sector.
11 Sep 2018
Rem Koolhaas to deliver keynote at World Architecture Festival
Dutch architect and founder of Office for Metropolitan Architecture (OMA) Rem Koolhaas will deliver the closing keynote speech at the 2018 World Architecture Festival (WAF).
06 Sep 2018
Irene and Rocco Forte to discuss intergenerational collaboration at GWS
International hotelier Sir Rocco Forte and his daughter, Irene Forte, will share insights into how intergenerational collaboration has helped the award-winning hospitality company embrace generations of guests, including the coveted millennials, during the Global Wellness Summit next month in Italy.
03 Sep 2018
Indonesia throws its hat in 2032 Olympic bid ring
Indonesian president Joko Widodo has revealed the country's intentions to bid for the 2032 Olympic and Paralympic Games.
04 Sep 2018
Former NBA Europe chief Ben Morel named CEO of Six Nations Rugby
The Six Nations Council has appointed Benjamin Morel as the new chief executive of Six Nations Rugby – the organisation responsible for the international rugby championship.
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Diary dates
24 Apr - 26 Nov 2018
MAPIC Russia
Expocentre
Moscow
Russia
22-23 Sep 2018
World Wellness Weekend
Worldwide
23-24 Sep 2018
The International Congress of Esthetics and Spa - Long Beach
Long Beach Convention Center
Long Beach
United States
23-27 Sep 2018
EAS (Euro Attractions Show) 2018
RAI Exhibition and Convention Centre
Amsterdam
Germany
24-26 Sep 2018
ISPA Conference and Expo 2018
Phoenix Convention Center
Phoenix
United States
24-27 Sep 2018
SIBEC North America
Omni La Costa Resort & Spa
Carlsbad
United States
25-26 Sep 2018
International Wellness Conclave (IWC2018)
Radisson Blu Plaza Delhi Airport
Delhi
India
26-27 Sep 2018
Hotel Investment Conference (Hot.E)
Hilton London Bankside
London
United Kingdom
29-30 Sep 2018
SFN Expo
SEC Glasgow
Glasgow
United Kingdom
29 Sep - 02 Oct 2018
ASTC 2018 Annual Conference
Connecticut Science Center
Hartford
United States
30 Sep - 01 Oct 2018
Olympia Beauty
Olympia Exhibition Centre
London
United Kingdom
01-02 Oct 2018
Energy Management Summit
Radisson Blu Hotel, London Stansted
Stansted
United Kingdom
01-02 Oct 2018
Professional Beauty Mumbai
Bombay Exhibition Centre
Mumbai
India
04 Oct 2018
VAC 2018 (The Annual National Conference of Visitor Attractions)
Queen Elizabeth II Conference Centre
London
United Kingdom
more diary dates
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