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Thursday 23 May 2019
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31 Aug 2018
VisitScotland's Paul Bush: co-hosting model for European Championships a 'disruptor on the market'

Paul Bush, VisitScotland's director of events, says the successful delivery of the recent Glasgow 2018 European Championships shows how the country's adopted delivery model is "causing disruption" in the major sports event market.

"For all involved, the European Championships has surpassed expectations and has shown what can be achieved when you are brave, ambitious and innovative", Bush said.

"As a new event, there was no manual for how the Championships should be delivered, giving us the opportunity to be bold and find different ways of working.

"While there were undoubtedly some challenges as we navigated our way down this new path, overall the sector really responded by creating a new delivery model that is causing real disruption within the market.

"I believe what has been delivered by co-hosts Glasgow and Berlin, in partnership with the European sports federations and the European Broadcast Union, is a model that is the way forward for sport events in the future."

With a potential total audience of more than 1.03 billion viewers across the continent, and an even wider audience via multiple digital platforms, the event was shown by more than 40 free-to-air broadcasters across 3,000 hours.

Early international TV viewing figures across terrestrial channels were strong across Europe. In Germany and France, more than 3 million viewers tuned in on a single day (Sunday 5th August) to watch the action.

"The quality of sport on offer also showed the calibre of the event," Bush added.

"This shows that bringing existing individual events together, under one umbrella, and creating a mutually beneficial multi-sport event that is shown across multiple media platforms, you can achieve greater reach and impact than when done on their own.

"Co-hosting the event with Berlin was also something very special and new. Co-hosting of events has rarely been done but again I think it is something we will see more and more of going forward.

"It is a great opportunity for cities and countries to come together and bid for events that otherwise might not have been possible on their own."

Held from 2 to 12 August, the 2018 European Championships were the first edition of the European Championships.

As well as Berlin and Glasgow, some of the multi-sport events took place in Edinburgh.

Around 1,500 athletes competed across the 14 championships, which covered major sports such as athletics, swimming, cycling and gymnastics, as well as rowing and golf.


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22 May 2019
Monaco positions itself as wellness destination with first health & wellness festival
The principality of Monaco will host its first-ever health and wellness festival, ‘In Your Element’, from 5-7 July, in partnership with the Columbus Monte Carlo hotel and Monaco’s World Class Gym.
21 May 2019
Olympic gold medallist Amy Williams to keynote at Active Uprising 2019
Sports psychologist Jeremy Snape and Olympic gold medallist Amy Williams are among the keynote speakers at this year's Active Uprising.
17 May 2019
IAAPA returns to Shanghai in June with rebranded Asian expo
Formerly the Asian Attractions Expo, (AAE) the newly-rechristened IAAPA Expo Asia (IEA) takes its first steps under its new name from 11-14 June.
17 May 2019
GWS to focus on the future of workplace wellness
The Global Wellness Summit (GWS) has announced a new topic for the event: how purpose needs to be at the very heart of corporate culture and how creating a purpose- focused company is the path to more profitable, successful businesses.
17 May 2019
Wellness Week 2019 launches at the Technogym Forum
Wellness Week 2019 has kicked off in Romagna, Italy. The event will run from 17 to 26 May.
16 May 2019
Jenny Patrickson: mental health qualification gaining interest
A new qualification focusing on mental health – one of the first of its kind for the physical activity and fitness industry – is creating interest across the sector.
15 May 2019
Work begins on £520m Birmingham Commonwealth Games village
Construction work has begun on the Birmingham 2022 Commonwealth Games Village – the largest infrastructure project directly related to the Games.
15 May 2019
BaseballSoftballUK looks for lasting legacy from MLB's London series
BaseballSoftballUK is hoping to use this year's Major League Baseball (MLB) London Series to give the sport a push and increase its popularity across the country.
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Diary dates
19-20 Apr 2019
Natural & Organic Products Europe
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23 May 2019
Forum HOTel&SPA
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Rimini Wellness - Personal Trainer Day
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Spa Life International (Germany)
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Germany
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IAAPA Safety Institute
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Active Uprising
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Manchester
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06 Jun 2019
Swiss Medical Spa & Hospitality Think Tank 2019
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Global Wellness Day
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Instructor Revolution 2019
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