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Saturday 17 November 2018
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31 Aug 2018
VisitScotland's Paul Bush: co-hosting model for European Championships a 'disruptor on the market'

Paul Bush, VisitScotland's director of events, says the successful delivery of the recent Glasgow 2018 European Championships shows how the country's adopted delivery model is "causing disruption" in the major sports event market.

"For all involved, the European Championships has surpassed expectations and has shown what can be achieved when you are brave, ambitious and innovative", Bush said.

"As a new event, there was no manual for how the Championships should be delivered, giving us the opportunity to be bold and find different ways of working.

"While there were undoubtedly some challenges as we navigated our way down this new path, overall the sector really responded by creating a new delivery model that is causing real disruption within the market.

"I believe what has been delivered by co-hosts Glasgow and Berlin, in partnership with the European sports federations and the European Broadcast Union, is a model that is the way forward for sport events in the future."

With a potential total audience of more than 1.03 billion viewers across the continent, and an even wider audience via multiple digital platforms, the event was shown by more than 40 free-to-air broadcasters across 3,000 hours.

Early international TV viewing figures across terrestrial channels were strong across Europe. In Germany and France, more than 3 million viewers tuned in on a single day (Sunday 5th August) to watch the action.

"The quality of sport on offer also showed the calibre of the event," Bush added.

"This shows that bringing existing individual events together, under one umbrella, and creating a mutually beneficial multi-sport event that is shown across multiple media platforms, you can achieve greater reach and impact than when done on their own.

"Co-hosting the event with Berlin was also something very special and new. Co-hosting of events has rarely been done but again I think it is something we will see more and more of going forward.

"It is a great opportunity for cities and countries to come together and bid for events that otherwise might not have been possible on their own."

Held from 2 to 12 August, the 2018 European Championships were the first edition of the European Championships.

As well as Berlin and Glasgow, some of the multi-sport events took place in Edinburgh.

Around 1,500 athletes competed across the 14 championships, which covered major sports such as athletics, swimming, cycling and gymnastics, as well as rowing and golf.


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16 Nov 2018
Dollywood, Universal and Fantawild among 2018 TEA Thea Awards winners
The Themed Entertainment Association (TEA) has revealed the winners of this year's Thea Awards.
16 Nov 2018
2018 Active Training Awards: Streetgames and Jubilee Hall among winners
Winners of this year's Active Training Awards have been revealed at a gala event in Birmingham.
15 Nov 2018
Susan Cain to deliver opening keynote at 2019 ISPA
New York Times best-selling author and top TED Talk speaker Susan Cain will be the opening keynote speaker at the 2019 ISPA Conference & Expo taking place 11-13 September 2019 in Las Vegas, US. The event’s theme, ‘Evolve’, will highlight the growth of the industry and the positive road that lies ahead.
14 Nov 2018
IAAPA 2018: WhiteWater and Cirque du Soleil announce plans to 'redefine' waterpark experience
WhiteWater West and Cirque Du Soleil have announced a brand new partnership to bring Cirque-themed waterparks to life in multiple locations worldwide.
14 Nov 2018
Good Spa Guide names best UK spas
Winners of this year's Good Spa Guide Awards were announced last night (13 November) at a gala dinner at the SpaLife Conference in Birmingham, UK.
14 Nov 2018
Breaking: Calgary public votes 'no' to 2026 Olympics
Canadian city Calgary's hopes to host the 2026 Winter Olympics Games are all but over, after a public vote saw the city's residents reject the plans.
09 Nov 2018
IAAPA 2018: 35,000 gather in Orlando for record-breaking attractions expo
More than 35,000 buyers, suppliers and representatives of the attractions sector from more than 100 countries are heading to Orlando, Florida, ahead of this year's IAAPA Attractions Expo, which is set to break records once again as the organisation celebrates its centenary year.
01 Nov 2018
Leicester City, Warwickshire CCC and Leeds Rhinos among winners of 2018 IOG Awards
Groundscare teams at Leicester City FC and Leeds Rhinos rugby club are among the winners of the 2018 Institute of Groundsmanship’s (IOG) awards for groundskeeping.
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Diary dates
24 Apr - 26 Nov 2018
MAPIC Russia
Expocentre
Moscow
Russia
19-20 Nov 2018
Israel Hotel Investment Summit (IHIS)
Hilton Hotel
Tel Aviv
Israel
20-21 Nov 2018
Sleep + Eat
Olympia
London
United Kingdom
27-27 Nov 2018
BASES Conference
Harrogate Convention Centre
Harrogate
United Kingdom
28-29 Nov 2018
MIPIM Asia
Grand Hyatt Hotel
Hong Kong SAR
05-06 Dec 2018
ARCHITECT@WORK - Germany
Messe Stuttgart - Hall 9
Stuttgart
Germany
05-06 Dec 2018
International Sports Convention (ISC)
Palexpo Convention Center
Geneva
Switzerland
05-06 Dec 2018
Esports Conference
Palexpo Convention Center
Geneva
Switzerland
05-06 Dec 2018
Turf and Grass Conference
Palexpo Convention Center
Geneva
Switzerland
05-06 Dec 2018
Stadium Connected Conference
Palexpo Convention Center
Geneva
Switzerland
05-06 Dec 2018
Sports and Sustainable Development Goals Conference
Palexpo Convention Center
Geneva
Switzerland
05-06 Dec 2018
Sports Broadcast Conference
Palexpo Convention Center
Geneva
Switzerland
05-06 Dec 2018
Global Ticketing Forum
Palexpo Convention Center
Geneva
Switzerland
05-06 Dec 2018
Sports Digital Conference
Palexpo Convention Center
Geneva
Switzerland
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