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Wednesday 19 December 2018
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29 Aug 2018
The Future Laboratory to present emerging beauty trends at GWS

Researchers Jessica Smith and Rhiannon McGregor from the The Future Laboratory will explore the rise of “Algorithmic Beauty” — or the new ways that beauty, technology and medicine are set to converge – at this year’s Global Wellness Summit (GWS).

The Future Laboratory, with offices in London, Melbourne and New York, is a strategic forecasting firm that identifies the disruptive trends that will shape the future of consumer behavior and the lifestyle industries — with a focus on the beauty, wellness, fashion, food/drink, luxury, travel/hospitality and youth markets.

Smith (creative researcher) and McGregor (foresight writer) will share the firm’s new research on the biggest trends on the horizon for the US$1tr global beauty market.

While the attention has been on all-natural or “clean” beauty, Smith and McGregor argue that a competing trend is on the rise. As beauty technologies become far more popular, social media, artificial intelligence and algorithms are shaping a new ideal of flawlessness. This macro-trend, “Algorithmic Beauty”, means that beauty is no longer simply in the eye of the beholder, but in the eye of a machine learning algorithm instead — with beauty standards shifting from subjective to objective ideals.

Smith and McGregor will analyse the diverse aspects and opportunities within the Algorithmic Beauty trend: from how facial recognition technology will change the face of beauty to the rise of artificial-intelligence-driven devices that can assess our faces and create a personalised feedback loop between products and a person’s skin, to how the next generation of non-invasive procedures will be rooted in nanotechnology, to a simultaneous backlash against “objective beauty” mounting in some corners.

“The Future Laboratory, with its international team of analysts, is one of the most provocative and prescient trends forecasters, helping the world’s top brands — whether in beauty, wellness or travel — really visualize the macro- and micro-trends that are likely to shake up their businesses,” said Susie Ellis, GWS chair and CEO. “We’re excited that Jessica and Rhiannon will share their new insights on the high-tech future of beauty with our delegates and build on the fast-evolving conversation about beauty and wellness that is always a cornerstone of the Summit.”



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17 Dec 2018
US to have professional T20 cricket competition 'by 2021'
USA Cricket plans to set up a professional T20 cricket league in the country by 2021.
12 Dec 2018
FIBO and Leisure Media announce collaboration
FIBO Global Fitness, organiser of the FIBO portfolio of fitness shows, has announced a partnership with global publisher, Leisure Media.
11 Dec 2018
Sector leaders call for 'preventative health push' to get people more active
Physical activity sector leaders, parliamentarians and leading figures in health and business have called for the strengthening of preventative health measures in the UK.
05 Dec 2018
Inaugural FIBO USA kicks off in Florida, challenging IHRSA Convention
The first ever FIBO USA kicks off in Orlando, Florida today (5 December 2018), directly challenging the established IHRSA International Convention and Trade Show.
04 Dec 2018
Inaugural Sporting Champions awards handed out as part of athlete talent scheme
The inaugural Sporting Champions awards have been held to highlight the successes of a talent development programme that aims to help athletes at all stages of their careers.
03 Dec 2018
Mandarin Oriental encourages guests to disconnect with 'Silent Night' event
Mandarin Oriental has announced that it will host its annual 'Silent Night' event on 12 December.
29 Nov 2018
Glion Institute to host conference on technology and wellness
The Glion Institute of Higher Education in Switzerland will host a three-day conference on Innovation and Technology, and what it means for the spa and wellness industry.
29 Nov 2018
Marcus Buckingham to deliver keynote speech at ISPA Conference
The International SPA Association (ISPA) has announced that Marcus Buckingham will be the day two General Session keynote at the 2019 ISPA Conference & Expo, on 12 September in Las Vegas. Buckingham is a leading authority and best-selling author on employee productivity and best practices of leadership and management.
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