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Thursday 17 January 2019
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20 Jun 2018
‘Blue Zone Communities’ to be explored at GWS

Dan Buettner – who identified the five places in the world where people live the longest, healthiest lives and founded Blue Zone wellness communities – will discuss the science of living longer at the Global Wellness Summit this October at the Technogym headquarters in Cesena, Italy.

Buettner is an explorer, National Geographic Fellow and best-selling author. He discovered what he termed “Blue Zones” – places where people regularly live and thrive to age 100.

Buettner is also the founder of the Blue Zone Projects, wellness communities across the US that design in key Blue Zone lessons learned and which have been successful in curbing obesity and smoking, and boosting overall quality of life and activity levels.

“Everyone in the wellness industry needs to understand the lessons from the Blue Zones, and Dan Buettner’s work is rapidly changing the ways the world thinks about health, wellness, happiness, prevention, aging and longevity,” said Susie Ellis, GWS chair and CEO.”This is real-world science that’s far more relatable than dry statistics. And how perfect that he will be with us in Italy, which is home to Sardinia, one of the five Blue Zone Regions where the whole Blue Zone story began.”

The first Blue Zone research (and the term itself) came from Dr Giovanni Pes, a physician/demographer who studied the southern Italian island of Sardinia, whose population boasted extraordinarily high life expectancies – including the highest concentration of male centenarians in the world.

Dr Pes, who will also present at the Summit, hypothesised that he would find a genetic variant supporting longevity there, but instead found that close family/social bonds, daily physical activity and a plant-based diet were key.

Buettner expanded the research, identifying four other regions beyond Sardinia where people statistically live the longest: Okinawa, Japan; Nicoya, Costa Rica; Icaria, Greece; and the Seventh-Day Adventist community in Loma Linda, California. His findings appeared in a National Geographic cover story, "The Secrets of a Long Life", which, like his article in the New York Times, are two of the most popular ever for the publications.

Buettner, with a team of medical researchers, anthropologists and demographers, spent eight years studying why Blue Zone populations lived so much longer and happier. He identified the Power 9, shared lifestyle behaviours that keep people thriving to 100: 1) moderate regular physical activity (not exercise, but natural movement) 2) life purpose 3) moderate caloric intake 4) plant-heavy diets 5) stress reduction 6) moderate alcohol 7) social engagement 8) strong family life, and 9) engagement in spirituality/religion.

Since 2010, Buettner has applied these nine lessons to new wellness community projects in the US called the Blue Zone Projects.

Blue Zone Project developers work with governments, employers, health insurance companies, schools, grocery stores, restaurants and engineers to help people naturally move more, eat wisely and connect with others. The results have been double-digit drops in obesity and smoking rates, along with impressive increases in activity levels. For example, the California Beach Cities Project saw a 14 per cent drop in obesity and a 30 per cent decrease in smoking rates across the entire community after just two years.

"The Global Wellness Summit is a major opportunity to refocus on the true causes of disease,” said Buettner. “For the first time in human history, people are not dying of overwork and hunger. In fact, over two-thirds of the world population will likely die from (largely avoidable) chronic disease brought on because we’ve engineered physical activity out of our lives and we consume too many of the wrong kind of calories. The key to improving world health – and living longer lives – is reshaping our environment to make the healthy choice the default for people everywhere.”



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16 Jan 2019
Feliciano-Chon, Soma named co-chairs of 2019 GWS
The Global Wellness Summit (GWS) has named Catherine Feliciano-Chon – a leading brand development and communications expert with offices in Hong Kong and Shanghai – and Tokyo-based spa/wellness investor and entrepreneur Yoriko Soma to co-chair the 2019 Summit, which is set to take place 15-17 October a the Grand Hyatt Hong Kong.
14 Jan 2019
Bids are in for 2026 Winter Olympic Games – Stockholm and Milan to contest two-horse race
The International Olympic Committee (IOC) has received official submission from two bid teams for the 2026 Olympic Winter Games.
10 Jan 2019
Former Questex employees launch new hosted buyer event
Monica Helmstetter and Lucy Hugo, formerly of Questex Media, have announced the launch of a new event company this week, We Work Well Inc, which they describe as “the next generation of hosted buyer events”.
20 Dec 2018
ActiveLab attracts record number of international applications
A record number of international startups have entered the ActiveLab accelerator programme – strengthening the UK's reputation as a fitness tech hub.
17 Dec 2018
US to have professional T20 cricket competition 'by 2021'
USA Cricket plans to set up a professional T20 cricket league in the country by 2021.
12 Dec 2018
FIBO and Leisure Media announce collaboration
FIBO Global Fitness, organiser of the FIBO portfolio of fitness shows, has announced a partnership with global publisher, Leisure Media.
11 Dec 2018
Sector leaders call for 'preventative health push' to get people more active
Physical activity sector leaders, parliamentarians and leading figures in health and business have called for the strengthening of preventative health measures in the UK.
05 Dec 2018
Inaugural FIBO USA kicks off in Florida, challenging IHRSA Convention
The first ever FIBO USA kicks off in Orlando, Florida today (5 December 2018), directly challenging the established IHRSA International Convention and Trade Show.
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Diary dates
15-17 Jan 2019
EAG International
ExCel London Exhibition Centre
London
15-17 Jan 2019
Visitor Attraction Expo
ExCel London Exhibition Centre
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Museum Connections
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BIGGA Turf Management Exhibition (BTME)
Harrogate Convention Centre
Harrogate
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28-29 Jan 2019
Facilities Management Forum
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Stansted
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29-31 Jan 2019
The Pool & Spa Show
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Atlantic City
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29-31 Jan 2019
Spatex 2019
Ericsson Exhibition Hall, Ricoh Arena
Coventry
United Kingdom
24-25 Feb 2019
International Manufacturers & Distributors Forum
ExCeL
London
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24-25 Feb 2019
Active Wellness
ExCeL London
London
United Kingdom
24-25 Feb 2019
World Spa & Wellness Convention London
ExCeL London
London
United Kingdom
24-25 Feb 2019
Professional Beauty London
ExCeL London
London
United Kingdom
27-28 Feb 2019
Quest/NBS & CIMSPA Conference
Chesford Grange
Kenilworth
United Kingdom
04-06 Mar 2019
International Hotel Investment Forum (IHIF)
Hotel InterContinental
Berlin
Germany
07-09 Mar 2019
(IWF Shanghai 2019) Int'l Health, Wellness, Fitness Expo
Shanghai New International Expo Center
Shanghai
China
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