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Thursday 23 May 2019
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20 Jun 2018
‘Blue Zone Communities’ to be explored at GWS

Dan Buettner – who identified the five places in the world where people live the longest, healthiest lives and founded Blue Zone wellness communities – will discuss the science of living longer at the Global Wellness Summit this October at the Technogym headquarters in Cesena, Italy.

Buettner is an explorer, National Geographic Fellow and best-selling author. He discovered what he termed “Blue Zones” – places where people regularly live and thrive to age 100.

Buettner is also the founder of the Blue Zone Projects, wellness communities across the US that design in key Blue Zone lessons learned and which have been successful in curbing obesity and smoking, and boosting overall quality of life and activity levels.

“Everyone in the wellness industry needs to understand the lessons from the Blue Zones, and Dan Buettner’s work is rapidly changing the ways the world thinks about health, wellness, happiness, prevention, aging and longevity,” said Susie Ellis, GWS chair and CEO.”This is real-world science that’s far more relatable than dry statistics. And how perfect that he will be with us in Italy, which is home to Sardinia, one of the five Blue Zone Regions where the whole Blue Zone story began.”

The first Blue Zone research (and the term itself) came from Dr Giovanni Pes, a physician/demographer who studied the southern Italian island of Sardinia, whose population boasted extraordinarily high life expectancies – including the highest concentration of male centenarians in the world.

Dr Pes, who will also present at the Summit, hypothesised that he would find a genetic variant supporting longevity there, but instead found that close family/social bonds, daily physical activity and a plant-based diet were key.

Buettner expanded the research, identifying four other regions beyond Sardinia where people statistically live the longest: Okinawa, Japan; Nicoya, Costa Rica; Icaria, Greece; and the Seventh-Day Adventist community in Loma Linda, California. His findings appeared in a National Geographic cover story, "The Secrets of a Long Life", which, like his article in the New York Times, are two of the most popular ever for the publications.

Buettner, with a team of medical researchers, anthropologists and demographers, spent eight years studying why Blue Zone populations lived so much longer and happier. He identified the Power 9, shared lifestyle behaviours that keep people thriving to 100: 1) moderate regular physical activity (not exercise, but natural movement) 2) life purpose 3) moderate caloric intake 4) plant-heavy diets 5) stress reduction 6) moderate alcohol 7) social engagement 8) strong family life, and 9) engagement in spirituality/religion.

Since 2010, Buettner has applied these nine lessons to new wellness community projects in the US called the Blue Zone Projects.

Blue Zone Project developers work with governments, employers, health insurance companies, schools, grocery stores, restaurants and engineers to help people naturally move more, eat wisely and connect with others. The results have been double-digit drops in obesity and smoking rates, along with impressive increases in activity levels. For example, the California Beach Cities Project saw a 14 per cent drop in obesity and a 30 per cent decrease in smoking rates across the entire community after just two years.

"The Global Wellness Summit is a major opportunity to refocus on the true causes of disease,” said Buettner. “For the first time in human history, people are not dying of overwork and hunger. In fact, over two-thirds of the world population will likely die from (largely avoidable) chronic disease brought on because we’ve engineered physical activity out of our lives and we consume too many of the wrong kind of calories. The key to improving world health – and living longer lives – is reshaping our environment to make the healthy choice the default for people everywhere.”



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22 May 2019
Monaco positions itself as wellness destination with first health & wellness festival
The principality of Monaco will host its first-ever health and wellness festival, ‘In Your Element’, from 5-7 July, in partnership with the Columbus Monte Carlo hotel and Monaco’s World Class Gym.
21 May 2019
Olympic gold medallist Amy Williams to keynote at Active Uprising 2019
Sports psychologist Jeremy Snape and Olympic gold medallist Amy Williams are among the keynote speakers at this year's Active Uprising.
17 May 2019
IAAPA returns to Shanghai in June with rebranded Asian expo
Formerly the Asian Attractions Expo, (AAE) the newly-rechristened IAAPA Expo Asia (IEA) takes its first steps under its new name from 11-14 June.
17 May 2019
GWS to focus on the future of workplace wellness
The Global Wellness Summit (GWS) has announced a new topic for the event: how purpose needs to be at the very heart of corporate culture and how creating a purpose- focused company is the path to more profitable, successful businesses.
17 May 2019
Wellness Week 2019 launches at the Technogym Forum
Wellness Week 2019 has kicked off in Romagna, Italy. The event will run from 17 to 26 May.
16 May 2019
Jenny Patrickson: mental health qualification gaining interest
A new qualification focusing on mental health – one of the first of its kind for the physical activity and fitness industry – is creating interest across the sector.
15 May 2019
Work begins on £520m Birmingham Commonwealth Games village
Construction work has begun on the Birmingham 2022 Commonwealth Games Village – the largest infrastructure project directly related to the Games.
15 May 2019
BaseballSoftballUK looks for lasting legacy from MLB's London series
BaseballSoftballUK is hoping to use this year's Major League Baseball (MLB) London Series to give the sport a push and increase its popularity across the country.
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Diary dates
19-20 Apr 2019
Natural & Organic Products Europe
ExCel
London
United Kingdom
23 May 2019
Forum HOTel&SPA
Four Seasons Hotel George V
Paris
France
28-31 May 2019
Wellness Tourism Association - Meeting of Members
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Tucson
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30 May 2019
Rimini Wellness B2B Congress
Rimini Expo Centre
Rimini
Italy
30 May - 02 Jun 2019
RiminiWellness
Expo Centre & Riviera Di Rimini
Rimini
Italy
31 May 2019
Rimini Wellness - Personal Trainer Day
Rimini Expo Centre
Rimini
Italy
31 May - 02 Jun 2019
RunFestRun
Bowood House and Gardens
Calne
United Kingdom
02 Jun 2019
Salon Summit
Hyatt Regency Birmingham
Birmingham
United Kingdom
03-05 Jun 2019
Spa Life International (Germany)
Gesundheitsresort Freiburg
Freiburg im Breisgau
Germany
03-05 Jun 2019
IAAPA Safety Institute
tbc
Quito
Ecuador
06 Jun 2019
Active Uprising
Manchester Central
Manchester
United Kingdom
06 Jun 2019
Swiss Medical Spa & Hospitality Think Tank 2019
Campus Passugg, SSTH
7062 Passugg
Switzerland
08 Jun 2019
Global Wellness Day
Worldwide
Various
08 Jun 2019
Instructor Revolution 2019
University of East London
Stratford
United Kingdom
more diary dates
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