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Thursday 18 April 2019
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12 Apr 2018
Personalised nutrition pioneer Neil Grimmer to keynote GWS

Neil Grimmer, founder and CEO of personalised nutrition company Habit, will keynote at this year’s Global Wellness Summit, set to take place 6-8 October in Italy.

Grimmer is committed to revolutionising how the world looks at nutrition and healthy eating by challenging “one size fits all” approaches in the multi-billion-dollar diet industry.

The 2018 Summit, which is the 12th-annual gathering of wellness industry leaders, will focus on the current business landscape and future trends for the ten diverse segments that make up the global wellness economy, including the US$648bn (€524bn, £456bn) healthy eating, nutrition and weight loss sector. The theme of this year’s conference is “Shaping the Business of Wellness.”

Grimmer’s first foray into food and nutrition started when he co-founded Plum Organics, a company that disrupted the baby food aisle by replacing traditional prepared foods with a fresh, organic alternative. In 2013, Plum was sold to Campbell’s Soup, but Grimmer remains an active chair of the board of Plum Organics.

After the success of Plum, Grimmer found himself overweight and at risk of long-term health issues. His personal journey – trips to doctors, nutritionists and geneticists – prompted the founding of Habit, which was launched with a US$32m (€25.9m, £22.5m) investment from Campbell’s.

Habit measures and integrates more than 60 nutrition-related blood, metabolic and genetic biomarkers, collected through an at-home test kit to determine the ideal foods and nutrients needed to reach dietary and fitness goals.

“Neil is on a mission to change the world through food and is the living embodiment of his work,” said Susie Ellis, chair and CEO of the GWS. “His passion for holistic health and wellness – and how to achieve it – will no doubt inspire Summit delegates.”

Ellis noted that Grimmer has turned the old adage ‘you are what you eat’ on its head by building a business model around ‘you should eat what you are.’ Initial findings show that 74 per cent of Habit users are able to lose weight by following a plan designed specifically for their body type and metabolism.

“Habit is the ultimate response to the ineffective ‘trial and error’ process of fad dieting, and is founded on the deep science called ‘systems biology,’” said Grimmer. “We’re at a point where personalisation is possible and also highly accessible. Our entire mission at Habit is to optimise wellness through the understanding of the entire body, and I can’t think of a better audience to share this with than the delegates at the Global Wellness Summit.”

Grimmer was recently named Innovator of the Year by Nutrition Business Journal; is the recipient of an Ernst & Young Entrepreneur of the Year award; a fellow at the Aspen Institute and can be seen talking about personalized nutrition in his popular TEDx Talk, “Food Just Got Personal”.


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18 Apr 2019
GWI’s ATM agenda to focus on medical and wellness tourism
The agenda for the Global Wellness Institute’s (GWI) Wellness Symposium at the 2019 Arabian Travel Market (ATM) has been set and will feature experts in both medical tourism and wellness tourism, who will explore emerging trends and opportunities in both sectors.
18 Apr 2019
Finalists revealed for largest ever ukactive Awards
Ukactive has revealed the finalists for its annual industry awards – with this year's edition declared as the largest ever.
17 Apr 2019
Body image revealed as theme for 2019 Mental Health Awareness Week
The Mental Health Foundation (MHF) has chosen body image as the theme for this year's Mental Health Awareness Week.
14 Apr 2019
Healing Hotels' Anne Biging receives ‘Woman of the Decade’ award from Women’s Economic Forum
Anne Biging, co-founder and CEO of Healing Hotels of the World, has been named ‘Woman of the Decade in Business & Leadership’ at the Women’s Economic Forum (WEF) in New Delhi, India.
08 Apr 2019
World Leisure now accepting applications for Innovation Prize
World Leisure Organization (WLO) is now accepting applications for the 8th edition of the World Leisure International Innovation Prize.
05 Apr 2019
Elevate signs up Metro Blind Sport as charity partner to promote inclusivity
The organiser of physical activity trade show Elevate has signed up Metro Blind Sport as its charity partner for this year's event.
03 Apr 2019
EHFF 2019: European fitness market still growing
The European fitness market continues to grow at a steady rate, according to the latest European Health & Fitness Market Report, published in partnership by Deloitte and EuropeActive.
28 Mar 2019
Second annual Women in Wellness Leadership Conference inspires professional growth
Approximately 250 women attended American Spa’s second Women in Wellness Leadership Conference at the Edison Ballroom in New York City on 12 March.
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