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Thursday 18 April 2019
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26 Feb 2018
Programme of speakers revealed for boutique fitness event Sweat

Daniel Macaulay, CEO of sports marketing group Brandwave, has been revealed as the keynote speaker at this year’s Sweat event, taking place on 8 March.

Now in its second year, Sweat will gather leading fitness brands, startups and investors to debate the next phase of growth for the boutique sector.

The event will explore what it takes for boutique operators to stand out in an increasingly crowded market and how established operators can begin to upscale and expand.

Macaulay’s keynote will outline how to companies can build a distinct brand that stands above “pretenders”, while staying true to their core concepts.

Other speakers during the one-day conference include WellToDo Founder Lauren Armes; Digme Fitness Founder Caiomhe Bamber; Shane Collins, co-founder of boxing-based HIIT studio operator Koboxand; Emma Barry, Equinox’s former Director of Group Fitness.

There will also be a number of panel discussions – including a debate on data, featuring William Heath, Founding Partner of Mile High Run Club – as well as a programme of boutique clinics, running alongside the panels.

Leading experts, including Hot Yoga Society director Olga Allon, will deliver short interactive clinic sessions on all aspects of boutique fitness.

“The finalised agenda for Sweat promises a truly illuminating experience,” said ukactive CEO Steven Ward.

“With speakers from across the globe offering the latest insights in boutique partnership, data and marketing, this year’s event is unmissable for businesses that want to stay ahead of the curve.


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18 Apr 2019
GWI’s ATM agenda to focus on medical and wellness tourism
The agenda for the Global Wellness Institute’s (GWI) Wellness Symposium at the 2019 Arabian Travel Market (ATM) has been set and will feature experts in both medical tourism and wellness tourism, who will explore emerging trends and opportunities in both sectors.
18 Apr 2019
Finalists revealed for largest ever ukactive Awards
Ukactive has revealed the finalists for its annual industry awards – with this year's edition declared as the largest ever.
17 Apr 2019
Body image revealed as theme for 2019 Mental Health Awareness Week
The Mental Health Foundation (MHF) has chosen body image as the theme for this year's Mental Health Awareness Week.
14 Apr 2019
Healing Hotels' Anne Biging receives ‘Woman of the Decade’ award from Women’s Economic Forum
Anne Biging, co-founder and CEO of Healing Hotels of the World, has been named ‘Woman of the Decade in Business & Leadership’ at the Women’s Economic Forum (WEF) in New Delhi, India.
08 Apr 2019
World Leisure now accepting applications for Innovation Prize
World Leisure Organization (WLO) is now accepting applications for the 8th edition of the World Leisure International Innovation Prize.
05 Apr 2019
Elevate signs up Metro Blind Sport as charity partner to promote inclusivity
The organiser of physical activity trade show Elevate has signed up Metro Blind Sport as its charity partner for this year's event.
03 Apr 2019
EHFF 2019: European fitness market still growing
The European fitness market continues to grow at a steady rate, according to the latest European Health & Fitness Market Report, published in partnership by Deloitte and EuropeActive.
28 Mar 2019
Second annual Women in Wellness Leadership Conference inspires professional growth
Approximately 250 women attended American Spa’s second Women in Wellness Leadership Conference at the Edison Ballroom in New York City on 12 March.
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