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Tuesday 18 June 2019
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26 Feb 2018
Programme of speakers revealed for boutique fitness event Sweat

Daniel Macaulay, CEO of sports marketing group Brandwave, has been revealed as the keynote speaker at this year’s Sweat event, taking place on 8 March.

Now in its second year, Sweat will gather leading fitness brands, startups and investors to debate the next phase of growth for the boutique sector.

The event will explore what it takes for boutique operators to stand out in an increasingly crowded market and how established operators can begin to upscale and expand.

Macaulay’s keynote will outline how to companies can build a distinct brand that stands above “pretenders”, while staying true to their core concepts.

Other speakers during the one-day conference include WellToDo Founder Lauren Armes; Digme Fitness Founder Caiomhe Bamber; Shane Collins, co-founder of boxing-based HIIT studio operator Koboxand; Emma Barry, Equinox’s former Director of Group Fitness.

There will also be a number of panel discussions – including a debate on data, featuring William Heath, Founding Partner of Mile High Run Club – as well as a programme of boutique clinics, running alongside the panels.

Leading experts, including Hot Yoga Society director Olga Allon, will deliver short interactive clinic sessions on all aspects of boutique fitness.

“The finalised agenda for Sweat promises a truly illuminating experience,” said ukactive CEO Steven Ward.

“With speakers from across the globe offering the latest insights in boutique partnership, data and marketing, this year’s event is unmissable for businesses that want to stay ahead of the curve.


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16 Jun 2019
The future of medical spas explored in first-ever Swiss Medical Spa & Hospitality Think Tank
The EHL Swiss School of Tourism and Hospitality (SSTH) hosted the first Swiss Medical Spa & Hospitality Think Tank on 6 June 2019 in Chur-Passugg, Switzerland.
14 Jun 2019
Networking, knowledge-sharing: 12th annual Forum HOTel&SPA deemed a success
The 12th annual Forum HOTel&SPA was held on 23 May at the Four Seasons George V Hotel in Paris, with a theme of ‘Multidiversity in Wellness’.
13 Jun 2019
ISPA to host pre-conference ‘Spa Workforce Super Session’
For the first time, the International SPA Association (ISPA) will host a pre-Conference Spa Workforce Super Session focusing on workforce development within the spa industry at the 2019 ISPA Conference & Expo. This two and a half-hour workshop will take a deep dive into one of the spa industry’s top priorities of recruiting, retaining and engaging quality talent.
11 Jun 2019
Women's World Cup: FIFA signs gender equality MoU with UN
World governing body FIFA has signed a memorandum of understanding (MoU) with the United Nations (UN) which aims to make football more accessible to women and girls.
06 Jun 2019
APSWC releases White Paper
The Asian Pacific Spa and Wellness Coalition has released a White Paper after its Round Table held in Kuala Lumpur, Malaysia, in March 2019.
06 Jun 2019
Huw Edwards: 'We need a cultural shift across government'
Huw Edwards, acting CEO of ukactive, has called for a "cultural shift" across government, in order for it to recognise the crucial role that the physical activity sector can play in improving the nation's health.
06 Jun 2019
Sport England and ukactive launch Communities of Learning platform to 'share what works'
A new leadership learning initiative aims to transform knowledge sharing in the physical activity sector.
22 May 2019
Monaco positions itself as wellness destination with first health & wellness festival
The principality of Monaco will host its first-ever health and wellness festival, ‘In Your Element’, from 5-7 July, in partnership with the Columbus Monte Carlo hotel and Monaco’s World Class Gym.
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Diary dates
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Next steps for the UK tourism industry post Brexit: skills, growth and delivering a sector deal
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