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Monday 17 December 2018
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26 Feb 2018
Programme of speakers revealed for boutique fitness event Sweat

Daniel Macaulay, CEO of sports marketing group Brandwave, has been revealed as the keynote speaker at this year’s Sweat event, taking place on 8 March.

Now in its second year, Sweat will gather leading fitness brands, startups and investors to debate the next phase of growth for the boutique sector.

The event will explore what it takes for boutique operators to stand out in an increasingly crowded market and how established operators can begin to upscale and expand.

Macaulay’s keynote will outline how to companies can build a distinct brand that stands above “pretenders”, while staying true to their core concepts.

Other speakers during the one-day conference include WellToDo Founder Lauren Armes; Digme Fitness Founder Caiomhe Bamber; Shane Collins, co-founder of boxing-based HIIT studio operator Koboxand; Emma Barry, Equinox’s former Director of Group Fitness.

There will also be a number of panel discussions – including a debate on data, featuring William Heath, Founding Partner of Mile High Run Club – as well as a programme of boutique clinics, running alongside the panels.

Leading experts, including Hot Yoga Society director Olga Allon, will deliver short interactive clinic sessions on all aspects of boutique fitness.

“The finalised agenda for Sweat promises a truly illuminating experience,” said ukactive CEO Steven Ward.

“With speakers from across the globe offering the latest insights in boutique partnership, data and marketing, this year’s event is unmissable for businesses that want to stay ahead of the curve.


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17 Dec 2018
US to have professional T20 cricket competition 'by 2021'
USA Cricket plans to set up a professional T20 cricket league in the country by 2021.
12 Dec 2018
FIBO and Leisure Media announce collaboration
FIBO Global Fitness, organiser of the FIBO portfolio of fitness shows, has announced a partnership with global publisher, Leisure Media.
11 Dec 2018
Sector leaders call for 'preventative health push' to get people more active
Physical activity sector leaders, parliamentarians and leading figures in health and business have called for the strengthening of preventative health measures in the UK.
05 Dec 2018
Inaugural FIBO USA kicks off in Florida, challenging IHRSA Convention
The first ever FIBO USA kicks off in Orlando, Florida today (5 December 2018), directly challenging the established IHRSA International Convention and Trade Show.
04 Dec 2018
Inaugural Sporting Champions awards handed out as part of athlete talent scheme
The inaugural Sporting Champions awards have been held to highlight the successes of a talent development programme that aims to help athletes at all stages of their careers.
03 Dec 2018
Mandarin Oriental encourages guests to disconnect with 'Silent Night' event
Mandarin Oriental has announced that it will host its annual 'Silent Night' event on 12 December.
29 Nov 2018
Glion Institute to host conference on technology and wellness
The Glion Institute of Higher Education in Switzerland will host a three-day conference on Innovation and Technology, and what it means for the spa and wellness industry.
29 Nov 2018
Marcus Buckingham to deliver keynote speech at ISPA Conference
The International SPA Association (ISPA) has announced that Marcus Buckingham will be the day two General Session keynote at the 2019 ISPA Conference & Expo, on 12 September in Las Vegas. Buckingham is a leading authority and best-selling author on employee productivity and best practices of leadership and management.
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