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Thursday 17 January 2019
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05 Feb 2018
Not your mother’s spa: Well+Good launches Retreats

Alexia Brue and Melisse Gelula, founders of lifestyle website Well+Good, have launched a division of retreats, designed to appeal to a new generation of wellness travellers.

At the Global Wellness Summit in October, Brue and Gelula presented findings from a survey they conducted that showed that 40 per cent of their readers – more than half of whom are millennials – would rather go on a fitness retreat with their favourite instructor than to a destination spa.

“These days, among millennials, it’s more brag-worthy to say that you’ve snagged a spot in Taryn Toomey’s DR retreat than it is to say you grabbed a spot at Canyon Ranch or Miraval,” Brue explained at the Summit. “What we’re really seeing among the travel tastes in our readers is that there’s a transfer of trust going on from the properties to these local fitness gurus.”

The first Well+Good Retreat – one of four each year – taps into this trend. Hosted by food and self-care expert Candice Kumai (66.4k Instagram followers) and fitness and recovery expert Charlee Atkins (18.6k Instagram followers), the retreat will take place 25-28 March at Avalon Palm Springs in California.

Along with fitness classes with Atkins and cooking workshops with Kumai, the retreat also includes healthy meals of acai bowls and eggs for breakfast, family-style lunches, and dinner including seafood, veggie and vegan options.

Key to the concept is also the chance to connect with like-minded, wellness-focused people from the Well+Good community, so socialising times are built in to the agenda. About 40 people are expected on the retreats, and prices range from US$2,100 to US$3,000.

Launched in 2010, Well+Good itself has 8 million monthly unique visitors to its site and 1.2 million followers on social media.

Among the survey-takers from the research presented at the Summit, the median age was 33 and the median income was US$103,000 – prime candidates for spas.

At the Summit, Brue and Gelula said they were surprised by the survey’s findings, and that they show a new form of competition for what they “lovingly refer to as the ‘iconic spas of yore’, because they don’t speak to millennials as much”.

“Spas have been eyeing each other as competition, and not these upstart fitness instructors in their own communities,” said Gelula.

What today’s millennial wellness consumer is looking for, said Brue, is “for properties to take her wellness to a new and deeper place, and to give her these immersive, innovative, out-of-the-norm experiences.”



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16 Jan 2019
Feliciano-Chon, Soma named co-chairs of 2019 GWS
The Global Wellness Summit (GWS) has named Catherine Feliciano-Chon – a leading brand development and communications expert with offices in Hong Kong and Shanghai – and Tokyo-based spa/wellness investor and entrepreneur Yoriko Soma to co-chair the 2019 Summit, which is set to take place 15-17 October a the Grand Hyatt Hong Kong.
14 Jan 2019
Bids are in for 2026 Winter Olympic Games – Stockholm and Milan to contest two-horse race
The International Olympic Committee (IOC) has received official submission from two bid teams for the 2026 Olympic Winter Games.
10 Jan 2019
Former Questex employees launch new hosted buyer event
Monica Helmstetter and Lucy Hugo, formerly of Questex Media, have announced the launch of a new event company this week, We Work Well Inc, which they describe as “the next generation of hosted buyer events”.
20 Dec 2018
ActiveLab attracts record number of international applications
A record number of international startups have entered the ActiveLab accelerator programme – strengthening the UK's reputation as a fitness tech hub.
17 Dec 2018
US to have professional T20 cricket competition 'by 2021'
USA Cricket plans to set up a professional T20 cricket league in the country by 2021.
12 Dec 2018
FIBO and Leisure Media announce collaboration
FIBO Global Fitness, organiser of the FIBO portfolio of fitness shows, has announced a partnership with global publisher, Leisure Media.
11 Dec 2018
Sector leaders call for 'preventative health push' to get people more active
Physical activity sector leaders, parliamentarians and leading figures in health and business have called for the strengthening of preventative health measures in the UK.
05 Dec 2018
Inaugural FIBO USA kicks off in Florida, challenging IHRSA Convention
The first ever FIBO USA kicks off in Orlando, Florida today (5 December 2018), directly challenging the established IHRSA International Convention and Trade Show.
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Diary dates
15-17 Jan 2019
EAG International
ExCel London Exhibition Centre
London
15-17 Jan 2019
Visitor Attraction Expo
ExCel London Exhibition Centre
London
United Kingdom
16-17 Jan 2019
Museum Connections
Porte de Versailles
Paris
France
22-24 Jan 2019
BIGGA Turf Management Exhibition (BTME)
Harrogate Convention Centre
Harrogate
United Kingdom
28-29 Jan 2019
Facilities Management Forum
Radisson Blu Hotel, London Stansted
Stansted
United Kingdom
29-31 Jan 2019
The Pool & Spa Show
The Atlantic City Convention Center
Atlantic City
United States
29-31 Jan 2019
Spatex 2019
Ericsson Exhibition Hall, Ricoh Arena
Coventry
United Kingdom
24-25 Feb 2019
International Manufacturers & Distributors Forum
ExCeL
London
United Kingdom
24-25 Feb 2019
Active Wellness
ExCeL London
London
United Kingdom
24-25 Feb 2019
World Spa & Wellness Convention London
ExCeL London
London
United Kingdom
24-25 Feb 2019
Professional Beauty London
ExCeL London
London
United Kingdom
27-28 Feb 2019
Quest/NBS & CIMSPA Conference
Chesford Grange
Kenilworth
United Kingdom
04-06 Mar 2019
International Hotel Investment Forum (IHIF)
Hotel InterContinental
Berlin
Germany
07-09 Mar 2019
(IWF Shanghai 2019) Int'l Health, Wellness, Fitness Expo
Shanghai New International Expo Center
Shanghai
China
more diary dates
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