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Wednesday 19 December 2018
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21 Nov 2017
Report highlights workforce challenges for employers in physical activity sector

A third of fitness professionals are considering or have considered leaving the physical activity sector, an industry report is set to reveal.

Lifetime Training and ukactive spoke to 300 current and former fitness professionals in the UK to learn about their experiences.

The findings will show that 45 per cent of those who left their job in the sector moved to work in another industry. The reasons most often cited included a lack of clear career progression; unmet expectations of the job role; workplace culture; and few training or development opportunities.

The report, set to be released in full at the Active Training Conference 2017 next week, focuses on workforce challenges for companies – exploring the limitations to staff retention and how physical activity companies can create supportive environments to attract and retain talent.

The conference takes place on 30 November 2017 at The Hilton in Reading, where findings from the report will be discussed in detail, including how to develop a plan that helps reduce staff turnover.

More than 200 leaders from the profession will learn about the pressing issues in the skills agenda, with panel discussions on how technology will impact the exercise professional, the secret to successfully investing in people and navigating fast-changing policy.

“This report asks what more we can do to keep the brightest and best within our sector – helping to create a truly world-class workforce,” said ukactive CEO Steven Ward.

Matt Robinson, operations director – active leisure at Lifetime Training, added: “The past three years have seen a real shift in focus with the onset of new products and technology. However, things are coming full circle and people have become paramount once again. The key to a successful business strategy is the people who interact with customers day in and day out.

“A realisation has set in with business owners that we need strong customer service and the right people equipped with the right skills to drive change and better business performance. Developing and keeping these people is critical, particularly with the increased investment in the skills agenda brought about by the apprenticeship levy and the sector’s backing of CIMSPA to progress a proper model of occupational development.”

The conference will include keynote speeches ex-footballer Dougie Freedman and former NBA star John Amaechi, as well as talks from Public Health England's national lead for adult health, Dr Justin Varney, and Sport England's head of workforce, Caroline Fraser.

The event concludes with the Active Training Awards, which will be hosted by former elite sprinters Darren Campbell and Katharine Merry.


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17 Dec 2018
US to have professional T20 cricket competition 'by 2021'
USA Cricket plans to set up a professional T20 cricket league in the country by 2021.
12 Dec 2018
FIBO and Leisure Media announce collaboration
FIBO Global Fitness, organiser of the FIBO portfolio of fitness shows, has announced a partnership with global publisher, Leisure Media.
11 Dec 2018
Sector leaders call for 'preventative health push' to get people more active
Physical activity sector leaders, parliamentarians and leading figures in health and business have called for the strengthening of preventative health measures in the UK.
05 Dec 2018
Inaugural FIBO USA kicks off in Florida, challenging IHRSA Convention
The first ever FIBO USA kicks off in Orlando, Florida today (5 December 2018), directly challenging the established IHRSA International Convention and Trade Show.
04 Dec 2018
Inaugural Sporting Champions awards handed out as part of athlete talent scheme
The inaugural Sporting Champions awards have been held to highlight the successes of a talent development programme that aims to help athletes at all stages of their careers.
03 Dec 2018
Mandarin Oriental encourages guests to disconnect with 'Silent Night' event
Mandarin Oriental has announced that it will host its annual 'Silent Night' event on 12 December.
29 Nov 2018
Glion Institute to host conference on technology and wellness
The Glion Institute of Higher Education in Switzerland will host a three-day conference on Innovation and Technology, and what it means for the spa and wellness industry.
29 Nov 2018
Marcus Buckingham to deliver keynote speech at ISPA Conference
The International SPA Association (ISPA) has announced that Marcus Buckingham will be the day two General Session keynote at the 2019 ISPA Conference & Expo, on 12 September in Las Vegas. Buckingham is a leading authority and best-selling author on employee productivity and best practices of leadership and management.
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