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Monday 22 January 2018
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09 Nov 2017
Russian Spa Congress shows market potential

Last week, almost 250 spa professionals gathered in the Caucasus thermal springs region of Russia for the 4th annual Spa & Wellness International Congress, or SWIC.

Organised by the Spa & Wellness International Council, headed by Elena Bogacheva, the congress presents a wide variety of speakers and topics for the Russian and Russian-speaking spa world.

The event served as the test for the soon-to-open Green Resort Hotel & Spa, perched on the hill above the river in Kislovodsk, one of four thermal cities in this part of Russia. The hotel is a well-designed and modern space that features a large spa and pool complex on the ground floor, overlooking a rose garden.

This year, 56 speakers made presentations over three days, covering topics including staff management, wellness tourism, psychology in spas and marketing.

According to the most recent Global Wellness Institute statistics, Russia ranks 8th in the world in the number of spas, with more than 3,000 locations, mostly in large cities, and is also 4th on the list of thermal spring areas, with over 800 establishments.

Because of visa and language issues, international tourism to Russia is flat, but domestic tourism is strong, with between 33-36 million annual travellers. According to the Russian Union of Travel Industry, domestic tourism is growing between 8 and 10 per cent a year.

The market is very interested in wellness tourism, and the Russian Ministry of Health reports that only 30 per cent of Russians have expressed satisfaction with foreign wellness visits, feeling that their home market provides a better experience.

The Russian Federation has a Strategy of Development of Tourism in place through the year 2020, in which they hope to improve the quality and competitiveness of their tourism products for both domestic and international visitors, indicating a growing opportunity in this region for spas and wellness-related businesses.

Some highlights from the myriad conference lectures included a presentation by Marion Schneider of Germany’s Toskana Therme on the economic effect of a therme, with her three current facilities providing a strong foundation for growth and tourism in their villages.

Gennady Bartukhin, president of the National Bath Federation, shared his organization's plans for a National Bath Museum in Moscow, and Gayane Suriakhina, director of La Salute Fitness Club & Spa, gave a detailed presentation on the best metrics to create revenue in a club spa.

Neurobiologist Dr Claudia Aguirre shared her findings on skin and beauty synergies with the brain, and local marketing guru Roman Tarasenko gave an SRO gallery ideas and examples for current successful marketing strategies.

A small expo with global and local brand and equipment sponsors including Thalgo, Comfort Zone, Sundari and Iyashi Dome was available for attendees to browse the latest in offerings from these companies, while demonstrations and spa treatments were available in the spa for further experience and participation throughout the conference.

The fourth day of the congress offered tours of local sanatoriums and some other cultural activities, and the evening culminated with the Perfect Spa Awards and Gala Dinner, which honoured local Russian spas across a variety of categories.







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20 Jan 2018
Government policy on fitness and wellbeing in Wales set for scrutiny
Baroness Tanni Grey-Thompson has been named as a keynote speaker for the Getting Wales Moving conference, which will scrutinise Welsh government policy on issues relating to fitness, health and wellbeing.
11 Jan 2018
Fitness sector leaders set for Madrid training programme
Top executives from the physical activity sector's leading organisations will converge in Madrid, Spain, next month to discuss business issues that will affect the growth of the industry globally.
21 Dec 2017
Birmingham named host city for 2022 Commonwealth Games
Birmingham has officially been named the host of the 2022 Commonwealth Games, beating competition from Kuala Lumpur, Victoria (Canada) and Australia.
20 Dec 2017
Golf leaders to challenge tradition at first Golf Business Innovation Show
The future model for golf clubs and businesses will take centre stage as leaders convene for the inaugural Golf Business Innovation Show in February.
20 Dec 2017
Birmingham set to win bid for 2022 Commonwealth Games
Birmingham is set to be officially announced as the host of the 2022 Commonwealth Games tomorrow (21 December).
13 Dec 2017
Drayson celebrates rise from school drop-out to UK fitness industry's Outstanding Individual of 2017
Danny Drayson has been on a journey from school drop-out to young person development ambassador at Life Leisure – and has now landed Active Training Awards' Outstanding Individual of the Year title along the way.
12 Dec 2017
World Spa Awards winners revealed: Talise Ottoman named best resort spa
The winners of this year’s World Spa Awards have been announced during a gala reception held at the JW Marriott Phu Quoc Emerald Bay resort in Vietnam.
06 Dec 2017
David Adjaye to address race and architecture at Design Miami
David Adjaye will speak on a panel at the 13th annual Design Miami international design fair this afternoon (6 December).
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Diary dates
23-25 Jan 2018
BIGGA Turf Management Exhibition (BTME)
Harrogate Convention Centre
Harrogate
United Kingdom
24-25 Jan 2018
ARCHITECT@WORK - UK
Olympia London
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International Salon and Spa Expo
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29-30 Jan 2018
Facilities Management Forum
Radisson Blu Hotel, London Stansted
Stansted
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30 Jan - 01 Feb 2018
Spatex 2018
Ericsson Exhibition Hall, Ricoh Arena
Coventry
United Kingdom
01-04 Feb 2018
CONFEC Red 2018
Mövenpick Hotel Mansour Eddahbi Marrakech
Marrakech
Morocco
05 Feb 2018
SAPCA Annual Conference and Dinner 2018
Chesford Grange Hotel
Kenilworth
United Kingdom
05 Feb 2018
(Technology. Innovation. Design. Experience.) TIDE conference
Hotel Okura
Amsterdam
Netherlands
05-06 Feb 2018
Professional Beauty GCC
The Meydan
Dubai
United Arab Emirates
06-08 Feb 2018
Surface Design Show
Business Design Centre
London
United Kingdom
07 Feb 2018
Occupational Safety & Health Forum
Radisson Blu Hotel, London Stansted
Stansted
United Kingdom
11-14 Feb 2018
Active Living Research Conference 2018
Banff Centre for Arts and Creativity
Banff
Canada
14-15 Feb 2018
World Health & Wellness Congress & Awards
Taj Lands End
Mumbai
India
25-26 Feb 2018
Professional Beauty London
ExCeL London
London
United Kingdom
more diary dates
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