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Wednesday 19 December 2018
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08 Nov 2017
Emotional healing, self-development, retreats: Photi reveals trends to watch in wellness travel

The wellness travel market will continue the dramatic change seen over the last decade, according to Stella Photi, founder of Wellbeing Escapes.

Photi spoke at the Wellness Travel Symposium – organised by the Global Wellness Institute and held as part of the World Travel Market in London this week.

She shared her insights into consumer behaviour and interests gained from working directly with her large base of wellness travel consumers.

Photi said that when she first started her business 12 years ago, much of the focus in wellness travel was about looking good on the outside. “We didn’t hear a lot about stress – stress was worn in those days as a badge of honour,” she said. “Today, that has changed so much – 50 per cent of the people who call us openly admit to suffering from huge levels of stress and burnout.”

Photi, whose London-based agency was named ‘Best Specialist Tour Operator’ by The Telegraph, said customers today are looking for a place that they can rest and find themselves again – and sleep.

“We have a market obsessed with wellness or wellbeing, and people are really feeling that they want a slice of it,” said Photi.

Emotional healing is also very important in wellness travel, said Photi, whose company markets a series of holidays under a section called ‘Heartbreak Healers’ – consistently one of the most popular sections of the website.

“It’s a big area – people feel like they want to heal from traumatic events in their lives, and they’re looking for nurturing, caring environments,” said Photi. “Things like learning a new skill or meditation workshops are popular."

She added that retreats are becoming increasingly important – so much so that she has backed a new retreat business, Queen of Retreats. Retreats can often help guests make connections with others, an important component of wellbeing, and which people may be missing at large luxury hotels.

“People are looking to be in a small group environment, and connect with like-minded people,” Photi explained, adding that wellness holidays can be addictive. “People come back again and again – the repeat customer level is very high, and every time people come back, they add a bit more."


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17 Dec 2018
US to have professional T20 cricket competition 'by 2021'
USA Cricket plans to set up a professional T20 cricket league in the country by 2021.
12 Dec 2018
FIBO and Leisure Media announce collaboration
FIBO Global Fitness, organiser of the FIBO portfolio of fitness shows, has announced a partnership with global publisher, Leisure Media.
11 Dec 2018
Sector leaders call for 'preventative health push' to get people more active
Physical activity sector leaders, parliamentarians and leading figures in health and business have called for the strengthening of preventative health measures in the UK.
05 Dec 2018
Inaugural FIBO USA kicks off in Florida, challenging IHRSA Convention
The first ever FIBO USA kicks off in Orlando, Florida today (5 December 2018), directly challenging the established IHRSA International Convention and Trade Show.
04 Dec 2018
Inaugural Sporting Champions awards handed out as part of athlete talent scheme
The inaugural Sporting Champions awards have been held to highlight the successes of a talent development programme that aims to help athletes at all stages of their careers.
03 Dec 2018
Mandarin Oriental encourages guests to disconnect with 'Silent Night' event
Mandarin Oriental has announced that it will host its annual 'Silent Night' event on 12 December.
29 Nov 2018
Glion Institute to host conference on technology and wellness
The Glion Institute of Higher Education in Switzerland will host a three-day conference on Innovation and Technology, and what it means for the spa and wellness industry.
29 Nov 2018
Marcus Buckingham to deliver keynote speech at ISPA Conference
The International SPA Association (ISPA) has announced that Marcus Buckingham will be the day two General Session keynote at the 2019 ISPA Conference & Expo, on 12 September in Las Vegas. Buckingham is a leading authority and best-selling author on employee productivity and best practices of leadership and management.
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Diary dates
15 Jan 2019
Prospects 2019
Expedia HQ
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15-17 Jan 2019
EAG International
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London
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Visitor Attraction Expo
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Museum Connections
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22-24 Jan 2019
BIGGA Turf Management Exhibition (BTME)
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28-29 Jan 2019
Facilities Management Forum
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Stansted
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The Pool & Spa Show
The Atlantic City Convention Center
Atlantic City
United States
29-31 Jan 2019
Spatex 2019
Ericsson Exhibition Hall, Ricoh Arena
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24-25 Feb 2019
International Manufacturers & Distributors Forum
ExCeL
London
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24-25 Feb 2019
Active Wellness
ExCeL London
London
United Kingdom
24-25 Feb 2019
World Spa & Wellness Convention London
ExCeL London
London
United Kingdom
24-25 Feb 2019
Professional Beauty London
ExCeL London
London
United Kingdom
04-06 Mar 2019
International Hotel Investment Forum (IHIF)
Hotel InterContinental
Berlin
Germany
07-09 Mar 2019
(IWF Shanghai 2019) Int'l Health, Wellness, Fitness Expo
Shanghai New International Expo Center
Shanghai
China
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