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Wednesday 18 October 2017
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08 Jun 2017
Influential speakers gear up for inaugural TIDE tech conference

The first ever TIDE conference (Technology. Innovation. Design. Experience.) takes place next week in Orlando, a day-long precursor to the annual InfoComm convention in Orlando, Florida.

A bright lineup of speakers, including Pixar’s Matthew Luhn, Local Project’s founder Jake Barton, Jason Crusan from NASA and “godmother of virtual reality” Nonny de la Peña, will look at the power of AV technology and its evolution across a variety of industries. The conference, which also features breakout sessions and panel discussions, will place a special emphasis on the role of storytelling in designing technological experiences, and vice versa.

“From CG animation to big data, technology has created so many opportunities for storytellers to forge stronger, more meaningful connections with their audiences,” said Pixar’s Luhn, who holds brand storytelling workshops for clients like Disney, Adidas, Facebook and Google. “Technology inspires art and art inspires technology. After my keynote presentation, attendees will have clear understanding of how to craft impactful, personal stories that will help them connect more effectively with their audiences.”

Held on 13 June at the Hyatt Regency Hotel near the Orange County Convention Center, TIDE welcomes VR pioneer De la Peña, CEO of Emblematic Group, as keynote speaker. She has made a name for herself from telling emotional stories through the use of new technologies.

De la Peña said: “The impact that virtual, augmented and mixed reality has had on the way we see, hear and feel stories — both fiction and the news — is ground-breaking. Being in the moment transcends being an observer and connects you to the subject more than any other medium.”

Meanwhile, Barton, whose company Local Projects worked on New York’s 9/11 Memorial Museum and Cooper Hewitt Smithsonian Design Museum, will give a talk entitled “The Intersection of Space and Storytelling”.

Later in the day, Crusan will treat attendees to an sneak peek at what the future of space travel technology looks like and how NASA is using technology to prepare for life beyond Earth. “Humans, not technology, will determine whether we reach Mars by 2030,” he says.

With InfoComm 2017 kicking off the next day, senior vice president of expositions, InfoComm International, said: “InfoComm is proud to introduce an energetic conference that showcases AV as a truly creative profession.”

“The world of AV is getting more and more exciting with extremely fast-paced developments in technology. The speakers and program we have curated for TIDE will show our audience how to tie their creative energy with transformative technology to produce outcomes that drive business goals.”

Attendees can register for TIDE when they register for InfoComm 2017 at infocommshow.org.


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16 Oct 2017
Harmsworth receives ISPA Visionary Award
Sue Harmsworth, chair and founder of ESPA International, was awarded the ISPA Visionary Award this morning (16 October) at the International Spa Association’s annual conference in Las Vegas.
16 Oct 2017
ISPA attendees donate to Las Vegas first responders
Delegates at the ISPA conference at the Mandalay Bay in Las Vegas have started collecting donations for those who were first to respond to the worst mass shooting in modern US history.
16 Oct 2017
Bounce founder named top franchisor at Best Business Women Awards
Kimberlee Perry, founder of trampolining fitness group Bounce, has been named as the UK’s Best Franchisor at the Best Business Women Awards 2017.
16 Oct 2017
Eddie The Eagle to open SIBEC EU 2017
Ski jumper Eddie ‘The Eagle’ Edwards has been announced as the keynote speaker for SIBEC EU in Spain next month.
16 Oct 2017
Nygren, Jacobs, Bach, Moorefield, Schwartzberg honoured at Global Wellness Summit
Top industry leaders were honoured at the Global Wellness Summit held last week at The Breakers in Palm Beach, Florida.
09 Oct 2017
Location revealed for Spatec Europe 2018
Details have been revealed of the 12th edition of Spatec Europe, to be held from 20 to 23 June 2018.
05 Oct 2017
New degree in theme park design to be launched as SATE kicks off in Los Angeles
A new degree dedicated to experience design and themed entertainment is being launched today at the launch of the latest SATE (storytelling, architecture, technology and experience) conference in Los Angeles, California.
04 Oct 2017
Bob Rogers reveals lineup for 2017 IAAPA Legends Panel
Some of the attractions industry’s brightest minds will come together next month for an open panel discussion about the creative process and challenges involved with turning the world’s most popular IPs into real-life places.
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Diary dates
07-29 Oct 2017
Dynamic Reformer Course
Ten Health & Fitness Hatton Garden
London
United Kingdom
16-18 Oct 2017
ISPA Conference and Expo 2017
Mandalay Bay
Las Vegas
United States
16-19 Oct 2017
World Waterpark Association (WWA) Show
Palm Beach County Convention Center
West Palm Beach
United States
17-18 Oct 2017
Independent Hotel Show
Olympia London
London
17-20 Oct 2017
Piscina & Wellness Barcelona
Gran Via Exhibition Centre
Barcelona
Spain
18 Oct 2017
Sports Business Law
TBC
London
United Kingdom
18-19 Oct 2017
MIPIM UK
Olympia
London
United Kingdom
20 Oct - 12 Nov 2017
World Leisure Expo
tbc
Hagzhou
China
21 Oct 2017
Undergraduate Open Day
Bucks New University
High Wycombe
United Kingdom
21-24 Oct 2017
ASTC 2017 Annual Conference
San Jose Convention Center
San Jose
United States
22 Oct 2017
Sports Education Conference
International Climbing Arena
Ratho
United Kingdom
22-23 Oct 2017
Professional Beauty North
Manchester Central
Manchester
United Kingdom
22-23 Oct 2017
The International Congress of Esthetics and Spa - Miami
Hyatt Regency Miami
Miami
United States
23-26 Oct 2017
17th Annual IHRSA European Congress
Park Plaza Westminster Bridge
London
United Kingdom
more diary dates
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