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Diary Highlights
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18 Dec 2014
Leisure Industry Week announces new two-day format
Leisure Industry Week (LIW) organiser UBM Live has unveiled a new two-day format for the longstanding trade event, part of its ongoing repositioning strategy.
Having seen falling attendances in recent years, UBM teamed up with ukactive to survey more than more than 40,000 industry professionals for their feedback on the show. This information, together with focus groups and consultations with key exhibitors and buyers, plus a suggestions hub at this year’s event, has been gathered to explore how the industry’s longest-running trade show can be developed to meet suppliers’ and operators’ changing needs.
Following the recent announcement that LIW would officially rebrand as a health, wellbeing and fitness-focused event from 2015 onwards, the shortened format is another tweak made in response to audience feedback.
LIW event director James Samuel noted there was a “clear desire” among participants to maximise their time at the event and reduce time away from work.
“Return on time and investment are the key drivers for our audience, fitting the show into a new two-day format will provide an event that maximises both of these and again meets our audience needs,” he said.
Leisure Opportunities understands that the cost of exhibiting at LIW will not be lower on a like-for-like basis as a result of the revised format. However, there is an early bird offer in place for those who book before the end of January 2015.
It was also announced that LIW has signed a partnership with consumer fitness expo BodyPower to deliver a new seminar programme at LIW 2015. ‘Profiting from Secondary Spend, fuelled by BodyPower’ will aim to highlight “the missed opportunity around sports nutrition” and provide practical advice to leisure and fitness facilities to profit more from these purchases.
BodyPower CEO Nick Orton said: “I’ve thought for some time that gym owners and managers visiting LIW would benefit from a top quality seminar stream which focuses on the additional revenues from secondary spend offerings, so it’s a great pleasure that the BodyPower team will be programming this exciting new feature at LIW.”
Leisure Opportunities editor Liz Terry, who has been attending LIW since its inception in 1989, views the Bodypower tie-up as a savvy step and feels the event could benefit from further embracing the consumer market.
"While LIW and IHRSA are facing static or declining attendance figures, FIBO – with its 116,000 visitors in 2014 – is romping ahead, reporting a 15 per cent increase in visitors this year. You have to ask – what's making the difference?
"The most obvious explanation is that FIBO opens to both the trade and the general public and with fitness becoming far more of a personal responsibility and broadening beyond the gym, this fits well. Many suppliers sell to both trade and consumer markets, so perhaps it's time other trade shows considered doing more to adopt this model?
Continuing this theme, Terry suggested that like FIBO, the trade show may need to broaden its market to reach a wider audience as a means of fostering growth.
"Another consideration is that the UK is no longer a big enough market for many companies and it's time LIW started viewing its territory as being Europe-wide and expanding its horizons," she added.
"The growth of wellness will also be having an impact – it's no longer enough to talk about health and fitness in isolation, our trade shows need to reflect the way the wider industry is developing as part of the wellness, spa, sport and fitness sector.
"The industry has never been in better shape and we need our industry trade shows to reflect that and to evolve to meet the changing needs of the market."
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19 Apr 2024
Galgorm Resort gears up to host UK Aufguss Championships next week
UK sauna enthusiasts will converge at Galgorm Resort in Northern Ireland next week for the
highly anticipated second annual UK Aufguss Championships.
27 Mar 2024
Thailand's first lady attends APSWC Awards ceremony recognising industry excellence
The Asia Pacific Spa & Wellness Coalition (APSWC) recently marked another year of industry
achievement with a prestigious awards ceremony held during the 2024 APSWC Round Table
event in Bangkok, Thailand.
08 Mar 2024
Global Wellness Day 2024 to champion reconnecting with nature
Global Wellness Day (GWD) is set to mark its 13th annual celebration on 8 June 2024, under
the theme #MagentaNature, emphasising the vital connection between humanity and the
natural world.
04 Mar 2024
SHA Wellness receives top accolade at 2024 World Spa and Wellness Awards
Eight of the world’s leading spa operations were honoured at the annual World Spa and
Wellness Awards during a glamorous ceremony held in London over the weekend.
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01 Mar 2024
Second edition of UK Aufguss Championships set to heat up Galgorm Resort
The ancient art of aufguss will be celebrated this April with the Second UK Aufguss
Championships at destination spa and hotel Galgorm Resort in Northern Ireland.
06 Feb 2024
Canyon Ranch announces Enchant at The Ranch wellness festival
Destination wellness brand Canyon Ranch will host the first edition of its beauty and wellness
festival, called Enchant at Canyon Ranch, from 17 to 21 March at its Tucson resort and spa in
Arizona.
10 Jan 2024
Spas of America unveils Top 100 Spas of 2023, Spa at Séc-he lands first place
Spa and wellness travel website Spas of America has unveiled its Top 100 Spas of 2023, with
The Spa at Séc-he in downtown Palm Springs, California, taking the top spot.
20 Dec 2023
We Work Well unveils 2024 event schedule for fitness, wellness and hospitality industries
International hosted buyer event company We Work Well (WWW) has confirmed dates and
locations for its 2024 conference calendar.
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