|
Diary Highlights
Call +44 (0) 1462 431385 to advertise
|
|
|
 |
 |
|
|
20 Nov 2014
Marketing and operations advice dominates Spa Life UK
The fifth annual Spa Life UK event took place on 18-19 November at Center Parcs Woburn Forest, featuring a jam-packed schedule of talks from industry experts.
The event comprised three main parts: the Conference; the Spa Life Forum; and the invitation-only CEO Summit, where the BBC’s business guru Dr Paul Thomas provided key insights into how to increase effectivity in the workplace without losing front-line staff.
The Good Spa Awards were also incorporated into this year’s event, during a gala dinner on Tuesday 18 November. This was the inaugural live ceremony and the sixth annual awards.
Topics during the conference programme ranged from how to implement cancer-safe treatments; how to attract, nurture and convert new customers via marketing; ways to develop consistency across spa operations; spa design for the 21st century; modern technologies and their ability to maximise profit; online learning benefits; the difference between UK and US spa consumer habits; and an update on global wellness tourism data.
Linda Moir, who helmed the London 2012 Olympic Games delivery team, gave a speech based on her vast experience from roles at Virgin and British Airways. She explored how delegates can deliver exceptional performance and customer service by never underestimating the ability of staff to learn new skills.
“There are three golden rules to managing people that I learnt when organising volunteers for the Olympic Games. First, keep your team busy so that they feel really involved. Second, keep people rotated around tasks because your staff’s positive experience on the job is important to create an excellent environment for customers. Thirdly, recognise people and their needs – so reward employees by thanking them, perhaps by offering them gifts that are low in cost but high in emotional value on completion of a certain number of shifts.”
Another memorable and controversial talk was given by brand expert and visiting professor BJ Cunningham (pictured), who talked about customer loyalty, discounting and how brands represent promises to consumers.
Cunningham spoke about his experience of marketing cigarettes that told the truth – that smoking kills. He posited brands that tell 'the truth' – a message that most consumers of a particular market believe – will be successful. By creating a range of death-branded cigarettes, Cunningham said he offered consumers logical and honest warnings on the packaging of the product and allowed customers to choose to smoke – rather than disguising the truth that smoking kills as other tobacco companies continue to do. By embracing health warnings, he provided an unorthodox and controversial product that offered consumers the freedom of choice – something Cunningham believes is what business is about.
Back to previous page
|
|
19 Apr 2024
Galgorm Resort gears up to host UK Aufguss Championships next week
UK sauna enthusiasts will converge at Galgorm Resort in Northern Ireland next week for the
highly anticipated second annual UK Aufguss Championships.
27 Mar 2024
Thailand's first lady attends APSWC Awards ceremony recognising industry excellence
The Asia Pacific Spa & Wellness Coalition (APSWC) recently marked another year of industry
achievement with a prestigious awards ceremony held during the 2024 APSWC Round Table
event in Bangkok, Thailand.
08 Mar 2024
Global Wellness Day 2024 to champion reconnecting with nature
Global Wellness Day (GWD) is set to mark its 13th annual celebration on 8 June 2024, under
the theme #MagentaNature, emphasising the vital connection between humanity and the
natural world.
04 Mar 2024
SHA Wellness receives top accolade at 2024 World Spa and Wellness Awards
Eight of the world’s leading spa operations were honoured at the annual World Spa and
Wellness Awards during a glamorous ceremony held in London over the weekend.
|
|
01 Mar 2024
Second edition of UK Aufguss Championships set to heat up Galgorm Resort
The ancient art of aufguss will be celebrated this April with the Second UK Aufguss
Championships at destination spa and hotel Galgorm Resort in Northern Ireland.
06 Feb 2024
Canyon Ranch announces Enchant at The Ranch wellness festival
Destination wellness brand Canyon Ranch will host the first edition of its beauty and wellness
festival, called Enchant at Canyon Ranch, from 17 to 21 March at its Tucson resort and spa in
Arizona.
10 Jan 2024
Spas of America unveils Top 100 Spas of 2023, Spa at Séc-he lands first place
Spa and wellness travel website Spas of America has unveiled its Top 100 Spas of 2023, with
The Spa at Séc-he in downtown Palm Springs, California, taking the top spot.
20 Dec 2023
We Work Well unveils 2024 event schedule for fitness, wellness and hospitality industries
International hosted buyer event company We Work Well (WWW) has confirmed dates and
locations for its 2024 conference calendar.
|
|
|
Back to previous page
| |
|
|
|
|
|
