In the wake of COVID-19 we are witnessing a rapid acceleration of at-home and connected fitness offerings. With Lululemon making its $500 million at-home play with the acquisition of MIRROR, and industry giants such as Peloton seeing significant surges in revenue, the fitness space is more competitive than ever.
Predictions are also being made around the consolidation of the operator landscape. With the RSG Group acquisition of Gold’s Gym, we are already seeing the industry take a new shape. Many boutiques will struggle to reopen, and those that do must tackle further localized lockdowns and the new challenging unit economics.
An omnichannel strategy is a ‘must have’ to diversify revenue streams and stabilize profitability. But going omnichannel is not a one size fits all exercise. It takes expertise, resources, consumer insights and the right strategy and pricing model to make it work.
Learn from trailblazing executive peers already reimagining their business models, and take a step back to ask ‘what will my business look like going forward, and how do I get there?’
Join us at the 2nd Annual Fitness & Active Brands Summit and walk away with the expertise you need to transform your business model and maximize the $59. 23 billion virtual fitness market opportunity.
