OMG! A budget gym is coming to town. What’s your strategic response?
22 May 2012
Brunei Gallery, School of Oriental & African Studies
Thornhaugh Street,
Russell Square,
WC1H 0XG,
United Kingdom
Low-cost gyms have been operating in the UK since 2006 so they are hardly new. This means the industry has had nearly six years to develop a strategic response, so why is there surprise when they arrive in town, with sometimes terminal consequences for established ‘mid-market’ clubs?
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Step out of your business for a few hours to gain a deep understanding of how low-cost gyms compete. You can then use these insights to develop a clear and compelling strategic response for your business. Perhaps, this means developing a low-cost business of your own, or is your future going to be about creating a dramatically different kind of customer experience? Gain the insights and then decide.
